Sanket Atal, Managing Director–India, Salesforce.
CRM major Salesforce has appointed Sanket Atal as its new Senior Vice President and Managing Director of India. Atal, 53, is coming from financial software firm Intuit India and has earlier held leadership positions at Oracle and CA Technologies.
Salesforce said that Sanket would be instrumental in driving the next phase of growth for the company and focus on operational execution and achieving a breakthrough customer experience. Sanket will assume his new role from today, March 15, 2021, and report to Arundhati Bhattacharya, CEO, and chairperson, Salesforce India.
The CRM giant is banking big on the new opportunities emerging by enterprises’ and small and medium businesses’ growing focus around customer-centric digital transformation.
Strong focus on the Indian market
The pandemic has paved the way for new ways of working, and enterprises are exploring the role of digital to catalyze the global recovery. In a bid to accelerate digital transformation, enterprises are rapidly turning to CRM providers such as Salesforce to deliver intelligent and connected user experiences across every touch point of their operations.
Over the last few years, Salesforce has been investing significantly in developing partner ecosystems, technology up-gradation, and talent expansion in India to support its growing customer base. For Salesforce, India has become a critical market strategically as it grew its workforce in the country to 4000 employees spreading across Hyderabad, Mumbai, Bengaluru, and New Delhi. “India is a strategic growth market for Salesforce and a world-class innovation and talent hub. Sanket’s appointment demonstrates our commitment and continued investment in India,” said Arundhati Bhattacharya, CEO, and Chairperson, Salesforce India, in a statement.
Its Hyderabad center provides global support to enterprises and the largest for the company in India. Salesforce is also adding new end-to-end capabilities and resources in its Hyderabad-based Center of Excellence (CoE) as part of its expansion plans. Last year, the US Cloud service provider also appointed Arundhati Bhattacharya to head its India operations. Arundhati is a former SBI Chairperson and was the first woman to lead the country’s most prominent public sector bank (SBI).
Apart from Oracle and SAP, Salesforce competes in the Indian market with Zoho and Freshworks. It has local clients such as redBus, Franklin Templeton, Snapdeal, and CEAT.
Adding flexibility in its solutions
Salesforce is adding new capabilities to bring much-needed flexibility for businesses that are accelerating their digital transformation goals. For instance, it has recently launched a unique solution, Hyperforce, in India. The new architecture will enable CRM major’s customers to run all existing Salesforce solutions in the public cloud and select where their data is hosted.
The platform’s key features are: higher compute capacity, ease of cloud resources deployment into the public cloud, minimize implementation time from months to weeks, and backward compatibility.
In India, Salesforce’s Sanket Atal’s responsibilities will also encompass spearheading new revenue channels such as growth from collaboration solutions that have become essential in ensuring business continuity and providing an exceptional experience for a growing distributed workforce. Notably, to compete closely with the likes of Microsoft’s Teams, Salesforce has also acquired workplace chatting app Slack in a massive $27.7 billion cash and stock deal a few months back. (See: Salesforce buys Slack to expand its cloud footprint)