Jio driving digital shifts

Jio driving digital shifts in the economy

by | Jul 20, 2020 | Deal, Technology, Telecom

Jio’s aggressive push to translate itself into a digital services behemoth can further redefine India’s already transforming economy.
Share to lead the transformation

For most of the companies, the past few months have been extremely challenging due to the unprecedented breakdown in economic activities, resulting from the Covid-19 pandemic. While enterprises are trying to deal with matters such as changing consumer behaviors, work-from-home setups, and psychological effects of the pandemic on their employees, with telcos like Jio driving digital shifts in the economy.

While this sudden outbreak has impacted many traditional brick-and-mortar businesses to the extent that they had to close their shops, for companies like Jio Platforms, it has accelerated growth, led by a new surge in opportunities.

A gold rush for Jio Platforms

Since the beginning of the pandemic, Jio Platforms, the telecoms and digital arm of the Indian multinational Reliance Industries Limited (RIL) has raised over Rs 15.2 billion (Rs. 1,52,056 crore) by attracting investments in 13 companies.

From the likes of Facebook, Google, Qualcomm, and Intel to General Atlantic and Mubadala, leading tech- and private-equity giants seem to yearning to retain some stake in the world’s most treasured digital player of the moment.

This has not only helped company Reliance Industries Limited (RIL) to pare a literal mountain of debt, but also set it on a clear path of turning RJio into a digital products and services behemoth of a global scale.

RJio stands to leverage a plethora of new-age technologies such as artificial intelligence (AI), IoT, cloud and edge computing, block chain, analytics, and augmented and mixed reality to develop solutions and services that could reshape the user experience for its growing base of customers.

On path to becoming a digital multinational

Amidst the global downturn and massive growth in internet consumption due to the pandemic-enforced work-from-home environment, the recent investments have given Jio a strategic leapfrog.

With most of the population expected to stay indoors even after the lockdown is gradually phased out, the market will need innovations and digital products that could meet customers need at their convenience. Jio Platforms has clearly realized this early on.

Its telecom unit, Jio Infocomm, has already surged past the competition by providing quality services at surprisingly low costs. Now, the company is strategically poised to enter new digital domains by leveraging partnerships.

In this context, the getting together of Reliance Jio (with around 400 million telecom subscribers) and Facebook (with around 300 million Indian users) is specifically important and will help Jio drive growth by potentially catering to a largely dispersed SMB sector of India. (See: Will FB–Jio deal create magic?).

Leveraging the potential of Facebook-owned WhatsApp messenger service, the company has already begun to bring local vendors, independent hawkers, and small ration stores to its Jio Mart platform, for delivering online groceries across 200 cities and towns in India. Its online delivery services are well-backed by Reliance Retail, which is country’s largest retailer in terms of revenue.

According to company sources, Jio has already prepared a roadmap to flesh out its e-commerce services beyond the groceries and is likely to offer a range of merchandise and solutions, competing directly with the likes of Amazon in future.

Mass market for niche consumer tech?

A very significant element of Jio’s recent intents is its focus to become a tech-solutions company.

Besides expanding its offerings as an e-commerce service provider, Jio is also looking at developing cutting-edge next-generation solutions to facilitate the surge in the use of video-based collaborative technologies. In its recently concluded AGM, RIL announced several new initiatives to accomplish its refreshed agenda.

By partnering with Google, for instance, Jio plans to increase the reach of digitization across the length and breadth of India, beyond the current 500+ million Internet users in the country. Jio has also entered into a collaboration with Google to develop an entry-level affordable smartphone with optimizations to the Android operating system and the Play Store.

Another interesting announcement that caught everyone’s attention was the company’s showcasing of a prototype virtual reality (VR) and mixed reality (MR) headset, called Jio Glass at its recent annual general meeting. While the company has refrained from sharing details around its market launch or pricing, it said that the device would work with over 25 applications and connect to the internet via a smartphone cable. Once available to the masses, Jio Glass can be a turning point for India’s video-conferencing market and give users more power to collaborate and connect virtually.

India’s education and health sector are likely to be the biggest gainers of the technology as it will enable schools and medical institutes showcase real time projections through various 3D models. Much will be dependent on the pricing of the product as both VR and MR products have so far remained restricted to niche markets.

A gear-making venture in the making

Reliance has also surprised the telecom gear makers by announcing the development of a made-in-India 5G solution to help global service providers roll out advanced 5G infrastructure. The solution is expected to be ready for field deployments next year.

This is a striking development as it will not only help Jio launch 5G services at a significantly lower cost but also endanger the existence of already pressured companies such as Huawei.

RIL hasn’t yet disclosed the roadmap or its vision to develop 5G solutions. However, 5G gear making may not be a cakewalk, considering the fact that players like Huawei are well-ahead in their tech journeys and Jio will need to do a lot of catching up.

At the same time, Reliance is also understood to be forging partnerships to develop other future technologies such as connected cars, drones, and smart homes.

There is no doubt that Reliance Jio is sitting on a unique hotbed of opportunities. The multiple technology partnerships that it has forged, along with its massive domestic telecom subscriber base, create a formidable combination that bodes well.

However, to prove its mettle globally and conquer new markets, the company will need to test different strategies, diversify its product mix, and move up the value chain.

Table: A quick glance at Jio Platforms investors

Investor Stake (%) Funding (in Rs crore)
     
Facebook 9.90 43,573.62
Google 7.7 33,737
Vista Equity 2.30 11,367
KKR 2.30 11,367
Public Investment Fund (PIF) of Saudi Arabia 2.30 11,367
Silver Lake Partners 2.08 10,202.55
Mubadala 1.85 9,093.60
General Atlantic 1.34 6,598.38
Abu Dhabi Investment Authority 1.16 5,683.50
TPG 0.93 4,546.80
L Catterton 0.39 1,894.50
Intel Capital 0.39 1,894.50
Qualcomm 0.15 730
  32.79 152,055

 Source: RIL, BM Nxt

MORE FROM BETTER WORLD

The growing web of digital payment frauds

The growing web of digital payment frauds

The rapid maturing of digital technologies and contactless payments have made lives of businesses and consumers easier. During the pandemic-stricken, confined ecosystem, enterprises quickly moved to digital and incorporated new digital payment and supply chain models. Consumers were also quick to shift to new behavior patterns and replaced in-store shopping with online shopping. Along with merchants and consumers, cybercriminals switched to new ways as well to expand their malevolent and fraud activities.

The upsurge in the online ecosystem is likely to create a brand new generation of digital customers in 2021. As digital experiences continue to become mainstream, cybercriminals are sensing an unprecedented opportunity to use new tricks and technologies to weave a deep fraud web around the gullible people and vulnerable IT networks.

Pandemic fueling fraud surge

By leveraging the latest technologies and network vulnerabilities, fraudsters explore new ways to target individuals and enterprises who lack adequate knowledge or cybersecurity tools to defend themselves.

Consider some statistics to understand the gravity of the situation: India witnessed over 2.9 lakhs cybersecurity incidents related to digital banking in 2020 (Source: CERT-In); a few months back, grocery delivery major Bigbasket faced a data breach, revealing data of 2 crores of its registered users; according to various industry reports, data breaches cost Indian firms Rs 15 crores yearly on average; FICO, a US analytics company revealed that four in five Asian banks are losing money to fraud as real-time payments rise.

The above data is just the tip of the iceberg. With the pandemic as a backdrop, digital payment frauds can upsurge even further.

Unified Payment Interface (UPI) emerged as one of the easiest ways to transfer money through Google Pay, Paytm, PhonePe, Freecharge, and others. This trend, however, also gave birth to various frauds associated with UPI payments.

The situation’s enormity can be fathomable as fraudsters didn’t even spare the Delhi chief minister’s daughter, as reported by various media outlets recently. She recently fell victim to an online payments scam while selling a piece of old furniture on an e-commerce platform. Last year, an Indian Air Force officer too fell prey to one such scam. The UPI-related frauds are even more concerning as India target massive uptake of digital transactions in the next few years, up from the current 46 billion.

There are also instances where users have fallen victim to fake shopping websites and transferring money by relying on unauthorized payment links received through SMS.

In one of the advisories issued in 2019, the Reserve Bank of India had warned all banks to take robust measures to prevent digital banking frauds that can wipe out the entire balance of a customer using UPI technology. With the more users connected to the mobile and the internet, such incidents are ordained to increase.

AI, ML, and user awareness

It is reasonable that most new customers moving to digital payments lack the knowledge and can be tricked by fraudsters to make security mistakes or provide sensitive information about their accounts. It becomes essential for enterprises and banks to take the necessary steps to combat digital payment frauds in such a scenario. (See: AI in banking now geared for a takeoff)

Enterprises and banks overhauling their payment and customer interface mechanisms by integrating digital pieces need to embed technologies such as machine learning and artificial intelligence to provide a secure and frictionless payment experience to customers.

By leveraging AI and ML algorithms’ competencies, the network can flag anomalies and derive a risk pattern, approving or declining a payment. In the year ahead, AI-enabled virtual chatbots will also play a pivotal role in enhancing user awareness and answer all payment-related queries. Enterprises are also testing predictive and prescriptive analysis to identify fraud in digital payment transactions.

There is a strong need for the industry to come together and make appropriate investments in next-generation security frameworks, real-time fraud monitoring solutions, and knowledge sharing programs to outsmart cybercriminals and strengthen consumers’ confidence in digital payments.

Digital transformation deals put IT sector back on track

Digital transformation deals put IT sector back on track

Buoyed by a rapid acceleration in digital transformation service deals, the Indian IT industry is back on the growth track, leaving behind the pandemic’s impact. In its strategic review 2021, titled ‘New World: The Future is Virtual,’ Nasscom estimated the IT industry to clock revenue of $194 billion in FY21, up from $190 billion a year back, registering a growth rate of 2.3% year-on-year. While the numbers may still be well-short of pre-pandemic 6-7% growth levels, Nasscom projections are really encouraging for one of the major industries in India.

The Indian IT industry is also likely to add over 138,000 new hires during the FY2020-21, taking the total employee base to 4.47 million. Much of this new workforce is expected to support the new-age technologies such as artificial intelligence, the internet of things, cloud analytics, automation, DevOps among others.

According to the Nasscom review, the indigenous domestic market, driven by hardware-led demand, continued to show resilience, growing at 3.4% in the year.

“As we look at 2021, while there are positives on the vaccination front and accelerated digitization across verticals, the technology industry in India is well geared to build on these trends and continue its transformation journey in this re-defined techad,” said Debjani Ghosh, President, NASSCOM.

The Indian IT industry is benefitting from the strong demand for digital transformation technology deals from Europe and Asia-Pacific (APAC). Sectors such as BFSI and healthcare are likely to continue to invest significantly in digital transformational technologies in the year ahead. (See: TCS finds its new growth mojo in DX)

A quantum leap for DX initiatives

Nasscom’s assessment is not surprising since the Indian IT industry has shown remarkable resilience in the last year and played a pivotal role in accelerating economic growth, enabling businesses to overcome supply and demand disruptions through digital transformation.

The disruption caused by the pandemic was terrifying for many enterprises as they were inexperienced in managing an upheaval of such magnitude. The crisis left them no option but to fast-track their digital transformation (DX) plans to meet the evolving market needs, interact with customers and employees. The immediate focus was to deploy technology solutions to enable the remote working for their workforce and increase business resiliency.

Indian IT services majors are also making continuous efforts to build new digital transformation capabilities in India and enhancing their focus on delivering more thoughtful, practical solutions to construct agile, integrated, simplified, and customized environments for their customers. This trend is likely to create further opportunities for IT firms to accelerate digital transformation deals in India and beyond through strategic mergers and acquisitions. Notably, in 2020 alone, the industry witnessed 146 M&A deals, 90% of which were digitally focused.

“Digital transformation is the topmost priority for global corporations, and in a highly connected world that will remain largely contactless for an extended period, there are shifts in business models, customer experience, operations, and employee experience. Our CEO survey for 2021 indicates that almost 70% of companies expect investment in global technology higher than the previous year. In this hyper-digital economy, trust with the four cornerstones of competence, reliability, integrity, and empathy will be the single-most-important currency, leading the industry growth towards a better normal,” says UB Pravin Rao, Chairman, NASSCOM in a media and analyst release.

Long-term impact

The impact of the crisis is going to be experienced for a long time. While the rapid vaccination program might pacify the COVID-19 effect by the end of 2021, the enterprise tech leaders in India will continue to rely on the cloud and AI-based contactless technologies to open their physical offices cautiously. (See: CIOs’ digital transformation focus accelerates recovery for IT firms)

Digital transformation in India and the global market will continue to see a significant focus in the year ahead as companies look to accelerate growth, innovate and compete at pre-Covid levels.

AI and ML adoption transforming recruitment workflows

AI and ML adoption transforming recruitment workflows

Megha Talpade (name changed), the talent acquisition leader of a leading organized retailer, is in a state of a quandary these days. Just like many other retailers, her company also faced hardships due to the pandemic that caused the shutdown of malls and shops for several months last year. However, as things are getting back to normal, Talpade has been assigned by the leadership to formulate a recruitment plan to expand the operations and sales team. As we continue through 2021, talent acquisition leaders like Talpade have no other option but to explore transforming the recruitment process through technologies such as AI and Blockchain to source the best talent in a cost-efficient way

What could have been a routine hiring exercise before the pandemic has suddenly looked like running a marathon! With the need for social distancing and safety likely to remain the top priority even in the waning pandemic scenario, shortlisting candidates through heaps of data and onboarding hundreds of new employees through traditional processes look like an inconceivable approach for talent heads. (See: How will AI impact enterprise ecosystems in 2021?)

Reimagining hiring experience through AI

AI is fast emerging as a top technology to transform the future of recruitment. AI-based screening tools empower companies to validate a specific number of criteria before sending the hiring managers’ selected profiles. Since the applications for a job have increased multifold after the pandemic triggered slowdown, it is no longer possible for companies to take the conventional route to shortlist candidates without a resume analysis tool.

Many companies are now looking forward to using AI to transform their recruitment processes and meet their hiring goals.

For instance, Vodafone started using AI to recruit call-center and sales staff in 2017 and has been pleased with the results. Similarly, Cathay Pacific, one of the world’s leading airlines, utilized AI-based platforms to reduce the hiring time for customer service and flight attendant roles from 3 months to 2-3 weeks.

By integrating AI-based analytical tools, talent acquisition teams can focus on the best candidates that match their core profile requirements. The algorithmic process can also scan candidates’ online behaviors by screening their publicly available comments and social media profiles and list the candidates as the top choice, recommended and not recommended at all.

AI tools can also analyze candidates’ facial movements, body language, and verbal skills through real-time AI scanning programs.

According to the 2019 State of Artificial Intelligence in Talent Acquisition report by Oracle, About 73% of organizations expect AI to increase recruitment speed, and 53% expect it to boost the overall productivity of the recruitment function. By 2022, the percentage is likely to go even higher.

In addition to screen the candidates, AI-based tools are also effective for conducting remote interviews through conversational chatbots or robots. Interactive chatbots can help businesses resolve candidates’ queries promptly and guide them with the onboarding and re-boarding process.

Credential verification through Blockchain

Blockchain technology enables hiring managers to access the complete and accurate employment history of a potential candidate. Leveraging its digital recordkeeping capability, Blockchain validates the CV of the jobseeker and removes any possibility of the candidate hiding an undesirable history. 

This means applicants cannot hide their professional historical data and credentials. It will give employers a better insight into their candidates’ natural strengths and weaknesses and assess them better for a given role.

The future will see a massive role of technology in recruitment cycles. Most of these technologies are governed by business logic, making it possible for enterprises to structure the patterns per specific inputs and solve many critical leadership hiring problems. While still at a nascent stage, 2021 is expected to see new use cases of Blockchain and likely play a key role to transform the recruitment processes.

Accelerating skills evaluation by leveraging AR and VR

These immersive technologies that were earlier restricted to the gaming industry can deliver substantial value in the new age recruitment process. By leveraging the advantage of AR and VR, companies can evaluate a candidate in an actual set-up, showcase their brand effectively and test the ability of a candidate to manage complex situations and analyze their resilience levels.

AR and VR can also make the entire recruitment cycle more engaging and exciting. For instance, Siemens was one of the first companies that started using AR and VR for driving recruitment almost a decade back. In 2011, the company had launched Plantville, an online gaming platform that simulates the experience of being a plant manager. Potential hires were given the challenge of maintaining a plant’s operation while strengthening the productivity, efficiency, sustainability, and overall facility health.

Since its launch, the game has helped Siemens build brand awareness, engage thousands of customers, and recruit several engineers.

While all these technologies hold great potential and are expected to play a pivotal role in mechanizing the top talent search and transforming the HR practices, they are yet to overcome obstacles like bias fully to make it wholly reliable. For instance, about three years ago, Amazon removed a secret AI recruiting tool from its hiring process that started to display prejudice against women candidates. For an enterprise looking at transforming its HR and recruitment practices, the best way is to identify your actual needs and partner with the right technology partner to harness the technology and increase the scope of hiring.

In adopting technologies like AI and Blockchain for talent acquisition, Talpade seems to have certainly taken note of this!

Tech Mahindra earns place in Forbes Blockchain 50

Tech Mahindra earns place in Forbes Blockchain 50

Digital transformation, consulting, and business re-engineering services and solutions provider Tech Mahindra has been featured in the 2021 Forbes Blockchain 50 companies list, a coveted global listing of pioneering companies, startups, and influencers in the distributed ledgers space. Tech Mahindra announced that it has been recognized for its transformative and innovative platform-based approach in Blockchain implementations for global clients. Its implementation of enabling 500 million mobile phone customers in India to manage their consent and preferences to avoid spam calls and text messages, was specifically highlighted. (See: Tech Mahindra gets new blockchain accreditation)

In 2019, Tech Mahindra introduced a Blockchain-based solution using Hyperledger, to manage unsolicited commercial calls (or “spam” calls) in compliance with the regulations and guidelines of the Telecom Regulatory Authority of India (TRAI). Forbes recognized this project as unique in its scale as it remains one of the largest live ledger implementations in the world to date. In its analysis for Blockchain 50 2021, Forbes highlights that this recognition is an illustration of the trend of globalization of blockchain technology and its incipient rise in Asia, in particular.

 “We are delighted to be recognized by Forbes as one of the leading blockchain organizations of the world. Tech Mahindra is leveraging Blockchain to solve tough business problems and create a completely differentiated experience for end-users through a combination of best-in-class platforms, product innovation, and deep domain expertise. It is indeed a matter of great pride that we are the only Indian company and only IT and digital services consulting company to feature in the coveted list,” said Rajesh Dhuddu, Practice Leader in Blockchain and Cybersecurity, Tech Mahindra in an official release.

Tech Mahindra has been focusing extensively on Blockchain technology and testing its capabilities across a wide range of business verticals.

 The USD, 5.2 billion organization with around 122000 employees across 90 countries, Tech Mahindra, provides a holistic framework called ‘Block Ecosystem’ comprised of various levers: Block Studio, Block Engage, Block Talk, Block Geeks, Block Accelerate, Block Access, and Block Value, which can be used to create applications that unlock significant value for clients. 

For more details on the Forbes 50 Blockchain list and accompanying commentary, click here and here.

Three key drivers that will shape cloud ecosystems in 2021

Three key drivers that will shape cloud ecosystems in 2021

2020 was one of the most challenging years in recorded history. With many paradigm-shifting developments, the year upended the lives of almost every person on this planet. Amidst the changing times that even left many soothsayers speechless, technologies such as the cloud emerged as a silver lining and enabled businesses and economies to adapt to the new normal and survive.

Cloud, which is the pillar of the data-intensive tech ecosystem, played a pivotal role during the pandemic to navigate the change, enabling enterprises to build effective supply chains and setting-up robust remote working environments for their expanded workforce. It empowered businesses to deliver essential services during the lockdown and successfully proved the possibility of creating a more sustainable world.

In 2021, cloud computing is expected to make an even more profound impact as most businesses would focus their strategies to recover from the pandemic. Let’s look at some of the key cloud computing requirements that will impact organizations’ tech ecosystems in 2021. (See: A case for cloud-enabled COVID-19 sensors and loggers)

1. Focus on new use cases

In 2021, cloud computing is expected to make even deeper inroads into organizations as most businesses would focus on building strategies to recover from the pandemic. In general, companies are likely to increase their dedicated IT spending to the cloud, opening the market for more innovations and new growth models.

Most importantly, with technologies like 5G around the corner, cloud service providers will have a massive role in developing new use cases using complementary technologies such as artificial intelligence and automation.

The battle of supremacy between top cloud service providers such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and Alibaba is likely to become more intense in the year ahead.

Top cloud platforms — especially Amazon Web Service, Microsoft Azure, and Google Cloud — are expected to gain from this amplified focus. While AWS is likely to retain its supremacy, Microsoft, Google and Alibaba will continue to take aggressive steps to close the gap. To cater to the low-latency and high-redundancy capabilities required by several of these new applications, cloud service providers will look forward to adding intelligent edge capabilities in their solutions.

2. Hybrid and multi-cloud strategies to take center stage

As enterprises become more mature to understand the benefits of a strong cloud ecosystem, they also become more aware of adopting the multi-cloud approach to avoid the unnecessary risk of getting locked into certain vendors. And this cloud computing trend is likely to make a substantial impact in organizational tech ecosystems in 2021.

Kunwar Singh, Lead, Cloud Offerings portfolio across Microsoft Applications and Infrastructure Services, HCL, noted in an HCL blog post, “The hybrid cloud environment provides an essential blanket of security for mission-critical workloads, elasticity for delivery, and high performance to match the ever-growing need for constant innovation. To summarize, today, more than ever, hybrid cloud is an essential partner to businesses, as companies reposition themselves to maintain productivity, creating an efficient mobile workforce and staying poised to handle adversity.”

It is expected that organizations that plan to take a hybrid cloud route will focus on building an intelligent operative ecosystem to govern varied processes effectively.

3. More emphasis on governance and security

CIOs and technology leaders will continue to put more emphasis on deploying services without worrying about infrastructure overheads. Considering the continuous expansion of the distributed workforce, the industry will also focus on developing services and applications around network security, compliance, and privacy to secure sensitive data across the cloud ecosystem.

“For control, privacy, and regulatory concerns, private cloud has been leveraged to a greater degree as compared to public cloud services. From now on, the demand for public cloud services is also slated to rise along with a surge in private and hosted cloud models, ” says, Krishna Rao RV, Senior General Manager, IT AIG Hospitals.

While cloud security and governance will be a key focus area, it also remains one of the biggest challenges for organizations to expand their cloud programs. The industry is also battling with a massive shortage of IT Security professional talent and needs to find the best solution to resolve this issue. In the year ahead, there could be an upsurge of new talent programs and initiatives by the cloud computing providers to fortify necessary skill sets to drive further cloud adoption in enterprise tech ecosystems.

Mathan Babu Kasilingam joins Vodafone Idea as CISO

Mathan Babu Kasilingam joins Vodafone Idea as CISO

Mathan Babu Kasilingam

Indian telecom operator Vodafone Idea has appointed Mathan Babu Kasilingam as its new CISO and Data Privacy Officer. Kasilingam has joined the company in place of Amit Pradhan, who has recently quit the telecom operator to join Mandiant Consulting (Mandiant is a US-based firm that performs advanced cyber investigation, forensics, and incident response).

Kasilingam will be spearheading cybersecurity initiatives, digital security entities, data privacy compliance at Vodafone Idea in his new role. He will also have a huge responsibility to shoulder since data privacy and compliance has become a critical focus area for all the leading telcos.

This is the second technology leadership appointment that Vi has announced in the last four months. In November last year, the telco named Jagbir Singh as its new chief technology officer, following the exit of Vishant Vora. (See: Vishant Vora quits as CTO of Vodafone Idea).

Mathan Babu Kasilingam has over two decades of robust experience in the information security field. He has previously worked with companies such as the National Payments Corporation of India (NPCI), HDFC Bank, Symantec, Wipro Infotech, and BT Global Services in various security and data compliance domains. At NPCI, where he has worked for three years before moving to Vi, Kasilingam introduced several new initiatives and data protection practices.

Kasilingam holds a Bachelor’s Degree in Engineering from Sri Sivasubramaniya Nadar (SSN) College of Engineering and is a Certified Information Systems Security Professional. In his free time, Kasilingam loves playing badminton and enjoys listening to music. 

About Vodafone Idea (Vi)

Vodafone Idea Limited is a pan-India integrated GSM operator, offering 2G, 4G, 4G+, VoLTE, and VoWiFi services. With a subscriber base of 290 million, Vi is India’s third-biggest mobile telecom operator and sixth-largest globally. Vodafone’s Indian arm and Idea Cellular had merged their operations in August 2018 in a highly competitive Indian telecommunication market.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *