In Focus

Rajesh Pathak, Country Manager

India and SAARC, Accedian

Network performance monitoring lets CIOs maximize network’s potential, cut risks.

The scope of digital transformation is not just confined to the use of new technologies. Instead, this transformation encompasses a whole new journey that requires enterprises to maximize the potential of new-age technologies by obtaining complete network visibility across on-premise and cloud environments.

With continuous monitoring and deeper insights into various applications’ performance, IT professionals can proactively identify any network anomalies before they impact business operations and adapt to their users’ unique needs.

In a recent interaction with Jatinder Singh of Better World, Rajesh Pathak, Country Manager for India and SAARC, Accedian, outlines the key challenges faced by enterprises in their digital transformation journey and the role of network and application performance management solutions in the post-pandemic reality

Pathak also shares the best practices that organizations can adopt to convert the new normal position into the winning position.

Better World: The disruption caused by COVID-19 has compelled enterprises to reimagine their overall tech implementation strategies to meet the changing consumer expectations and remain competitive. What are the key challenges that enterprises are facing given this changing landscape?

Rajesh Pathak: The rapidly increasing number of new remote users has posed significant challenges for businesses. They have had to adjust by building and rebuilding capacity while controlling their networks 24/7. The distributed workforce has exacerbated this by increasing the number of endpoints, requiring specific performance and security management.  (See: How is digital transformation shaping the new future?)

Companies need to be adaptable and flexible when scaling their networks as their business needs evolve. In short, the ability to rapidly deploy and accurately monitor services for performance and security while also maintaining SLAs consistently has become much more complicated. This challenge can be solved through greater visibility and insight into network and application performance. This type of technology solves for needs to be prioritized – it should no longer be written off as a capacity issue but critical to business continuity and success.

Better World: What is the importance of performance analytics in enabling enterprises to respond to the post-pandemic world?

Rajesh Pathak: As businesses continue to navigate these unprecedented times, network performance analytics has become a critical tool to manage disruption. Network and application performance management (NAPM) and security are pivotal to any business looking to optimize their network to maintain business continuity. It also is an essential part of preparing the network for the post-pandemic reality, whether that’s seeing an uplift in traffic, identifying a behavioral anomaly that might refer to a security issue, or pinpointing the cause of degradation. Businesses will want their networks to be ready to support enterprises and end-users in the post-COVID world.

Enterprises should turn to solutions that incorporate intelligent technologies such as artificial intelligence (AI) and machine learning (ML) to understand the customer experience better. These technologies can look at large amounts of data, analyze them in a fraction of a second that a human could, and identify patterns that help with network preparation and management. They’re a huge advantage in managing end-to-end services and can ensure enterprises remain competitive by offering guaranteed performance to their customers. (See: CIOs’ digital transformation focus accelerates recovery for IT firms)

Better World: With remote working environments likely to continue for a longer time, how can organizations securely accelerate their digital transformation initiatives?

Rajesh Pathak: Companies can continue on their path toward digital transformation. They need to do so safely. This means that every company should be adopting tools that help them become more cyber-resilient: the ability to prepare for, respond to, and recover from cyber-attacks. As we have seen this year, the distributed workforce has lent itself to more excellent opportunities for hackers, and it seems like every week, a new exploit or exposure is unearthed. A report from the fall of 2020 found that every endpoint connected to the Web faces 1.5 attacks per minute.

Rajesh Pathak, Country Manager, India and SAARC, Accedian 

Rajesh Pathak is a transformational leader who believes in big picture thinking for exceptional results with over two decades of solid experience in both enterprise and service provider domains. At Accedian, a performance analytics and end-user experience solutions company, Rajesh Pathak shoulders a massive responsibility of accelerating Accedian’s growth plans in India and SAARC.
Before joining Accedian, Rajesh Pathak held leadership roles at BT India, Agnity, Alcatel-Lucent, and Ciena. He is an avid risk-taker and firmly believes that consistent hard work leads to success.

Expertise

  • Leadership development, general management, and strategic leadership
  • Mentoring and coaching
  • Revenue growth, sales P&L
  • Partnership and channel alliances
  • Technical solution sales, business development
  • Practice development

Education

  • BE in Electronics and Telecommunications, Amravati University, 1992–96.

Many solutions need to be considered when it comes to cybersecurity, behavior-based intrusion detection. The tool utilizes network traffic analysis to view 100% of all transactions and identify behavioral anomalies raised to IT teams before affecting the end-user. Cyber-resiliency is about complete visibility across your network, which gives IT teams a greater understanding of patterns and trends in the traffic and sound insight into what might be out of the ordinary.

Better World: What are the key learnings that technology leaders can apply to unlock the true potential of their networks? How are you helping businesses in this direction?

Rajesh Pathak: Network and application performance monitoring (NAPM) gives control back to CIOs and allows them to understand and maximize their network’s potential while reducing risk. This is particularly important because networks are becoming more complex to manage, and CIOs oversee multiple environments, including cloud, private cloud, and legacy infrastructure. With NAPM, CIOs can monitor their network’s performance, identify outages that could cause bottlenecks, recognize potential security threats, pinpoint the root cause of issues in real-time, and resolve them quickly. This information will allow their workflows to be more efficient, customer experiences to be more seamless, and improved business outcomes.

Better World: Many of the AI-based implementations require cultural shifts to scale and collaborate. What are some of the best practices for businesses to adopt AI amid crisis?

Rajesh Pathak: Adopting new technology is only successful if you make sure your team is onboard the tools and is equipped with the proper knowledge to use them properly. This requires the development of a broad understanding of new tools through training and educational collateral. But it also requires a focus on creating a culture that supports this change. This is done through frequent company-wide communication, from the start of the process to the finish – have teams weigh in on new tech adoption, understanding the pain points that led to this and how the new tool can help with some of these challenges.

By bringing your people along with you, they’ll feel more invested in the technology from the start and will have a complete understanding of why it was adopted and how it can improve processes and work. Then, it’s about making sure they have the correct information to use it successfully, which eases the onboarding process and helps them see firsthand the value of tech from the moment they start using it.

Better World: What are your strategic focus areas for the Indian market this year?

Rajesh Pathak: India continues to be a growing market for us due to recent investments in tech infrastructure. It’s crucial to have this foundation to adopt the tools they need to stay agile and prioritize security. This past year, we saw a massive uptick in cyber breaches, making IT teams reconsider their tech stack as they navigated connecting distributed and remote end-users in a safe way.

In 2021, we look forward to continuing to bring expanded tools and services to the area, driven by technologies like cloud, AI, ML, and 5G. 5G, in particular, will prove significantly impactful, especially for enterprises looking to achieve rapid growth while working with the realities of distributed workforces. We believe that NAPM technology can fully transform how enterprises and end-users manage their workflows and will be a critical part of India’s role in the age of global business.

MORE FROM BETTER WORLD

AI and ML adoption transforming recruitment workflows

AI and ML adoption transforming recruitment workflows

Megha Talpade (name changed), the talent acquisition leader of a leading organized retailer, is in a state of a quandary these days. Just like many other retailers, her company also faced hardships due to the pandemic that caused the shutdown of malls and shops for several months last year. However, as things are getting back to normal, Talpade has been assigned by the leadership to formulate a recruitment plan to expand the operations and sales team. As we continue through 2021, talent acquisition leaders like Talpade have no other option but to explore transforming the recruitment process through technologies such as AI and Blockchain to source the best talent in a cost-efficient way

What could have been a routine hiring exercise before the pandemic has suddenly looked like running a marathon! With the need for social distancing and safety likely to remain the top priority even in the waning pandemic scenario, shortlisting candidates through heaps of data and onboarding hundreds of new employees through traditional processes look like an inconceivable approach for talent heads. (See: How will AI impact enterprise ecosystems in 2021?)

Reimagining hiring experience through AI

AI is fast emerging as a top technology to transform the future of recruitment. AI-based screening tools empower companies to validate a specific number of criteria before sending the hiring managers’ selected profiles. Since the applications for a job have increased multifold after the pandemic triggered slowdown, it is no longer possible for companies to take the conventional route to shortlist candidates without a resume analysis tool.

Many companies are now looking forward to using AI to transform their recruitment processes and meet their hiring goals.

For instance, Vodafone started using AI to recruit call-center and sales staff in 2017 and has been pleased with the results. Similarly, Cathay Pacific, one of the world’s leading airlines, utilized AI-based platforms to reduce the hiring time for customer service and flight attendant roles from 3 months to 2-3 weeks.

By integrating AI-based analytical tools, talent acquisition teams can focus on the best candidates that match their core profile requirements. The algorithmic process can also scan candidates’ online behaviors by screening their publicly available comments and social media profiles and list the candidates as the top choice, recommended and not recommended at all.

AI tools can also analyze candidates’ facial movements, body language, and verbal skills through real-time AI scanning programs.

According to the 2019 State of Artificial Intelligence in Talent Acquisition report by Oracle, About 73% of organizations expect AI to increase recruitment speed, and 53% expect it to boost the overall productivity of the recruitment function. By 2022, the percentage is likely to go even higher.

In addition to screen the candidates, AI-based tools are also effective for conducting remote interviews through conversational chatbots or robots. Interactive chatbots can help businesses resolve candidates’ queries promptly and guide them with the onboarding and re-boarding process.

Credential verification through Blockchain

Blockchain technology enables hiring managers to access the complete and accurate employment history of a potential candidate. Leveraging its digital recordkeeping capability, Blockchain validates the CV of the jobseeker and removes any possibility of the candidate hiding an undesirable history. 

This means applicants cannot hide their professional historical data and credentials. It will give employers a better insight into their candidates’ natural strengths and weaknesses and assess them better for a given role.

The future will see a massive role of technology in recruitment cycles. Most of these technologies are governed by business logic, making it possible for enterprises to structure the patterns per specific inputs and solve many critical leadership hiring problems. While still at a nascent stage, 2021 is expected to see new use cases of Blockchain and likely play a key role to transform the recruitment processes.

Accelerating skills evaluation by leveraging AR and VR

These immersive technologies that were earlier restricted to the gaming industry can deliver substantial value in the new age recruitment process. By leveraging the advantage of AR and VR, companies can evaluate a candidate in an actual set-up, showcase their brand effectively and test the ability of a candidate to manage complex situations and analyze their resilience levels.

AR and VR can also make the entire recruitment cycle more engaging and exciting. For instance, Siemens was one of the first companies that started using AR and VR for driving recruitment almost a decade back. In 2011, the company had launched Plantville, an online gaming platform that simulates the experience of being a plant manager. Potential hires were given the challenge of maintaining a plant’s operation while strengthening the productivity, efficiency, sustainability, and overall facility health.

Since its launch, the game has helped Siemens build brand awareness, engage thousands of customers, and recruit several engineers.

While all these technologies hold great potential and are expected to play a pivotal role in mechanizing the top talent search and transforming the HR practices, they are yet to overcome obstacles like bias fully to make it wholly reliable. For instance, about three years ago, Amazon removed a secret AI recruiting tool from its hiring process that started to display prejudice against women candidates. For an enterprise looking at transforming its HR and recruitment practices, the best way is to identify your actual needs and partner with the right technology partner to harness the technology and increase the scope of hiring.

In adopting technologies like AI and Blockchain for talent acquisition, Talpade seems to have certainly taken note of this!

Tech Mahindra earns place in Forbes Blockchain 50

Tech Mahindra earns place in Forbes Blockchain 50

Digital transformation, consulting, and business re-engineering services and solutions provider Tech Mahindra has been featured in the 2021 Forbes Blockchain 50 companies list, a coveted global listing of pioneering companies, startups, and influencers in the distributed ledgers space. Tech Mahindra announced that it has been recognized for its transformative and innovative platform-based approach in Blockchain implementations for global clients. Its implementation of enabling 500 million mobile phone customers in India to manage their consent and preferences to avoid spam calls and text messages, was specifically highlighted. (See: Tech Mahindra gets new blockchain accreditation)

In 2019, Tech Mahindra introduced a Blockchain-based solution using Hyperledger, to manage unsolicited commercial calls (or “spam” calls) in compliance with the regulations and guidelines of the Telecom Regulatory Authority of India (TRAI). Forbes recognized this project as unique in its scale as it remains one of the largest live ledger implementations in the world to date. In its analysis for Blockchain 50 2021, Forbes highlights that this recognition is an illustration of the trend of globalization of blockchain technology and its incipient rise in Asia, in particular.

 “We are delighted to be recognized by Forbes as one of the leading blockchain organizations of the world. Tech Mahindra is leveraging Blockchain to solve tough business problems and create a completely differentiated experience for end-users through a combination of best-in-class platforms, product innovation, and deep domain expertise. It is indeed a matter of great pride that we are the only Indian company and only IT and digital services consulting company to feature in the coveted list,” said Rajesh Dhuddu, Practice Leader in Blockchain and Cybersecurity, Tech Mahindra in an official release.

Tech Mahindra has been focusing extensively on Blockchain technology and testing its capabilities across a wide range of business verticals.

 The USD, 5.2 billion organization with around 122000 employees across 90 countries, Tech Mahindra, provides a holistic framework called ‘Block Ecosystem’ comprised of various levers: Block Studio, Block Engage, Block Talk, Block Geeks, Block Accelerate, Block Access, and Block Value, which can be used to create applications that unlock significant value for clients. 

For more details on the Forbes 50 Blockchain list and accompanying commentary, click here and here.

Three key drivers that will shape cloud ecosystems in 2021

Three key drivers that will shape cloud ecosystems in 2021

2020 was one of the most challenging years in recorded history. With many paradigm-shifting developments, the year upended the lives of almost every person on this planet. Amidst the changing times that even left many soothsayers speechless, technologies such as the cloud emerged as a silver lining and enabled businesses and economies to adapt to the new normal and survive.

Cloud, which is the pillar of the data-intensive tech ecosystem, played a pivotal role during the pandemic to navigate the change, enabling enterprises to build effective supply chains and setting-up robust remote working environments for their expanded workforce. It empowered businesses to deliver essential services during the lockdown and successfully proved the possibility of creating a more sustainable world.

In 2021, cloud computing is expected to make an even more profound impact as most businesses would focus their strategies to recover from the pandemic. Let’s look at some of the key cloud computing requirements that will impact organizations’ tech ecosystems in 2021. (See: A case for cloud-enabled COVID-19 sensors and loggers)

1. Focus on new use cases

In 2021, cloud computing is expected to make even deeper inroads into organizations as most businesses would focus on building strategies to recover from the pandemic. In general, companies are likely to increase their dedicated IT spending to the cloud, opening the market for more innovations and new growth models.

Most importantly, with technologies like 5G around the corner, cloud service providers will have a massive role in developing new use cases using complementary technologies such as artificial intelligence and automation.

The battle of supremacy between top cloud service providers such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and Alibaba is likely to become more intense in the year ahead.

Top cloud platforms — especially Amazon Web Service, Microsoft Azure, and Google Cloud — are expected to gain from this amplified focus. While AWS is likely to retain its supremacy, Microsoft, Google and Alibaba will continue to take aggressive steps to close the gap. To cater to the low-latency and high-redundancy capabilities required by several of these new applications, cloud service providers will look forward to adding intelligent edge capabilities in their solutions.

2. Hybrid and multi-cloud strategies to take center stage

As enterprises become more mature to understand the benefits of a strong cloud ecosystem, they also become more aware of adopting the multi-cloud approach to avoid the unnecessary risk of getting locked into certain vendors. And this cloud computing trend is likely to make a substantial impact in organizational tech ecosystems in 2021.

Kunwar Singh, Lead, Cloud Offerings portfolio across Microsoft Applications and Infrastructure Services, HCL, noted in an HCL blog post, “The hybrid cloud environment provides an essential blanket of security for mission-critical workloads, elasticity for delivery, and high performance to match the ever-growing need for constant innovation. To summarize, today, more than ever, hybrid cloud is an essential partner to businesses, as companies reposition themselves to maintain productivity, creating an efficient mobile workforce and staying poised to handle adversity.”

It is expected that organizations that plan to take a hybrid cloud route will focus on building an intelligent operative ecosystem to govern varied processes effectively.

3. More emphasis on governance and security

CIOs and technology leaders will continue to put more emphasis on deploying services without worrying about infrastructure overheads. Considering the continuous expansion of the distributed workforce, the industry will also focus on developing services and applications around network security, compliance, and privacy to secure sensitive data across the cloud ecosystem.

“For control, privacy, and regulatory concerns, private cloud has been leveraged to a greater degree as compared to public cloud services. From now on, the demand for public cloud services is also slated to rise along with a surge in private and hosted cloud models, ” says, Krishna Rao RV, Senior General Manager, IT AIG Hospitals.

While cloud security and governance will be a key focus area, it also remains one of the biggest challenges for organizations to expand their cloud programs. The industry is also battling with a massive shortage of IT Security professional talent and needs to find the best solution to resolve this issue. In the year ahead, there could be an upsurge of new talent programs and initiatives by the cloud computing providers to fortify necessary skill sets to drive further cloud adoption in enterprise tech ecosystems.

Mathan Babu Kasilingam joins Vodafone Idea as CISO

Mathan Babu Kasilingam joins Vodafone Idea as CISO

Mathan Babu Kasilingam

Indian telecom operator Vodafone Idea has appointed Mathan Babu Kasilingam as its new CISO and Data Privacy Officer. Kasilingam has joined the company in place of Amit Pradhan, who has recently quit the telecom operator to join Mandiant Consulting (Mandiant is a US-based firm that performs advanced cyber investigation, forensics, and incident response).

Kasilingam will be spearheading cybersecurity initiatives, digital security entities, data privacy compliance at Vodafone Idea in his new role. He will also have a huge responsibility to shoulder since data privacy and compliance has become a critical focus area for all the leading telcos.

This is the second technology leadership appointment that Vi has announced in the last four months. In November last year, the telco named Jagbir Singh as its new chief technology officer, following the exit of Vishant Vora. (See: Vishant Vora quits as CTO of Vodafone Idea).

Mathan Babu Kasilingam has over two decades of robust experience in the information security field. He has previously worked with companies such as the National Payments Corporation of India (NPCI), HDFC Bank, Symantec, Wipro Infotech, and BT Global Services in various security and data compliance domains. At NPCI, where he has worked for three years before moving to Vi, Kasilingam introduced several new initiatives and data protection practices.

Kasilingam holds a Bachelor’s Degree in Engineering from Sri Sivasubramaniya Nadar (SSN) College of Engineering and is a Certified Information Systems Security Professional. In his free time, Kasilingam loves playing badminton and enjoys listening to music. 

About Vodafone Idea (Vi)

Vodafone Idea Limited is a pan-India integrated GSM operator, offering 2G, 4G, 4G+, VoLTE, and VoWiFi services. With a subscriber base of 290 million, Vi is India’s third-biggest mobile telecom operator and sixth-largest globally. Vodafone’s Indian arm and Idea Cellular had merged their operations in August 2018 in a highly competitive Indian telecommunication market.

India needs a coherent industry approach for 5G success

India needs a coherent industry approach for 5G success

The last two decades have been instrumental in reshaping India’s economy. And the telecom sector has played a pivotal role in this transformation. From being voice dominated to data-centric, India’s telecom sector with over 1.17 billion connections has ensured businesses acquiring new capabilities, consumers obtaining new, exceptional services and resources. The industry is now keenly looking at the launch of 5G services to enter the next growth phase.

India’s top telecom operators have recently announced their plans to launch 5G this year. While Bharti Airtel has recently tested its live 5G network in Hyderabad using 1800 MHz spectrum, last year, Reliance Jio too had revealed its plans to launch 5G in the latter half of 2021 using standalone architecture.

There has been an upward trajectory of the learning curve, which has significantly helped the telecom sector attract global investments. Even during the COVID-19, the telecom sector, with its profound penetration of low-cost data and voice calls, kept the economy afloat and built necessary resilience. However, the 5G technology in India could realistically take at least a couple of years to make its emergence felt.  (See: Tipping point for 5G networks likely in 2023, says Report)

When introduced, 5G is likely to unleash the power of technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and the internet of things (IoT) to bring an altogether new era of hyper-user experience.

Laying the foundation for 5G success

Much of the 5G’s future in India would be dependent on the Indian government’s plan to leverage it for smart city services such as automating traffic signaling, street lighting, smart parking, real-time public transport information, and nursing public infrastructure through drones.

Unlike previous wireless standards, 5G needs a well-conceived industrial strategy. Many organizations are still grappling with limited device availability, policies and regulations, overhauling security architectures, and restricted use case success to form a concrete strategy around 5G.

While the Indian telcos may have set ambitious targets to be ready for commercial 5G services by the end of this year, the leap would be challenging, especially in the consumer segment, unless there is a broader range of affordable 5G devices are available.

Besides, the telecom operators, sitting on razor-thin margins, would need cost-effective but quality gear to support the new networks. This requirement could be well-supported by several flagship schemes launched by the Indian government, such as Digital India and Make in India.

Another crucial area for the success of 5G is the efficient and more customer-centric business models for enterprises. The fabric of business processes could get a turbo boost from AI-driven IoT.

While businesses are keen to know about the potential of 5G, they need to be made aware of the specific advantages offered by 5G compared to the legacy wireless technologies such as 4G and Wi-Fi. Telcos will need to demonstrate the successful use cases driven by 5G and its applicability in the Indian market. Otherwise, there is a fear that many enterprises could only see this up-gradation as an incremental improvement, which is not the case. (See: Here’s how 5G could be a catalyst for IIoT and Industry 4.0)

Resolving the telco’s dilemma

The immediate twelve months after the launch of 5G in India will be heavily focused on managing the cost and complexity of building out 5G networks, spectrum slabs, new revenue generation methodologies, and return on investment (RoI) for telecom operators.

They will also be under tremendous pressure to reimagine themselves as digital service providers while keeping a check on their operating expenses. From a user standpoint, considering the Indian economy’s price-conscious nature, telecom companies would need to reasonably launch their products and services without losing the quality quotient.

A well-crafted strategy, investment in new tools and network modernization, and comprehensive government policies will play a crucial role in addressing several of the above issues.

Learning from the global successes

In 2021, both enterprises and telecom service providers will be focusing on maintaining network services, deploying remote network monitoring solutions, expanding internet services, and undertaking research and deployments of global delivery centers.

The Indian government is also needed to develop innovative policy solutions to find the right spectrum price for forthcoming 5G auctions. Another most desirable attribute for 5G success is the availability of end-to-end solutions. Globally, many IoT-related developments are underway in remotely operated robotic surgeries, driverless vehicles, and several other connected devices and applications. India is likely to learn from the immersive experiences of global markets.

Moreover, telecom service providers will need further to develop their app ecosystems and partnerships with OTT players to garner more subscribers and ARPUs.

5G is likely to enable the next wave of industrial transformation with automated supply chain models and orchestration. However, the CIOs would look forward to lucid 5G plans from the telecom service providers rather than the transactional deliberations to achieve substantial outcomes from AI and IoT implementations.

TBZ CTO Dr. Pooran Jaiswal exits

TBZ CTO Dr. Pooran Jaiswal exits

Dr. Pooran Jaiswal

Dr. Pooran Jaiswal.

Dr. Pooran Jaiswal, Chief Technology Officer of Tribhovandas Bhimji Zaveri (TBZ) Limited, a leading jewelry brand, has quit the company. Dr. Jaiswal joined TBZ in 2018 and led IT budgeting and planning, technology improvement, and automation efforts at the jewelry retail chain.

TBZ has a presence in more than 29 Indian cities and is among the largest and oldest jewelers in the country.

Under Dr. Pooran Jaiswal’s leadership, TBZ, the 156-year-old jewelry major, enhanced several vital processes and improved customer experience by transforming its overall IT infrastructure and implementing robotic process transformation (RPT). He was instrumental in deploying Oracle’s Autonomous Database at TBZ, one of the first of its kind for any jewelry maker in Asia.

During his tenure at TBZ, Jaiswal also created a strong cloud strategy, moving the company’s workload-heavy processes to cloud-based infrastructure.

Jaiswal had also led several innovations such as testing and embedding small internet of things (IoT) devices in the premium jewelry category to analyze whether the jewelry had been tried, sold, or unsold.

Before joining TBZ, Dr. Jaiswal was CTO at Globus. With over 20 years of extensive experience in the IT industry, Jaiswal had earlier worked with Rediff and NIIT. It is not known yet if Jaiswal has accepted any new role, but if the industry buzz is to be believed, he is close to finalizing his next move.

About Tribhovandas Bhimji Zaveri (TBZ)

Located in Mumbai, Maharashtra, India, TBZ is part of the organized jewelry markets with a strong legacy of 156 years. Today, the company’s operations spread across 26 cities and 11 Indian states, covering a total retail space of 110,666 sq. ft.

Historically, TBZ was the country’s first jeweler to offer buy-back guarantees for jewelry purchased through their stores in 1938. The company primarily sells gold jewelry and diamond-studded jewelry through its 37 showrooms, including five franchise-operated stores.

For other recent C-Track movements, click here.

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