distributed cloud

Distributed cloud is the new enterprise IT frontier

by | Jun 16, 2021 | IT Services

Cloud providers vie for pole positions as they gear up to compete in an upcoming hyperscale computing era.
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A titanic struggle for control of the cloud has begun in earnest by the emergence of various distributed cloud architectures. The shift is being driven by the need for enterprises to move away from traditional infrastructure-aspect-management to ‘utility cloud’ models, which can be far more sustainable as long-term strategies.

Amazon Web Services, IBM, Google, and Microsoft are the giants whose bet in the development of such virtualization technologies has won them large shares of the cloud market. Several other companies are also active in this arena, and a closer examination of the main players may reveal a number of smaller players too.

distributed cloud

Multiple drivers are fueling growth

The star attractions of distributed clouds include (1) low latency due to proximity to user organizations (e.g., on-premises delivery or edge delivery); (2) better adherence to compliance and data-residency requirements;  and (3) rapidly growing number of IoT devices, utility drones, etc.

With distributed cloud services, the service providers are moving closer to the users. These cloud services are offered not just as public-cloud-hosted solutions but also on the edge or the on-premise data center. This approach of having a SaaS model with an on-premise application has its own advantages like ease of provisioning new services, ease of management, and cost reductions in the form of greater operational efficiency brought about by streamlined infrastructure management.

Cloud service providers have a deep understanding of both the needs of enterprises and their unique business requirements. They use their expertise to develop solutions that meet these objectives. They are also well known for providing easy accessibility to their services from the internet. This enables fast and convenient access for end-users.

Enterprises may think that by switching over to a distributed cloud computing service they will lose control of their data. However, the cloud service providers enable excellent security and monitoring solutions. They also ensure that users are given the highest level of access to their data. By migrating on-premises software to a cloud service provider, enterprises do not stand to lose the expertise that their employees have built up during their time in the organization.

Google Anthos: A first-mover advantage

Google formally introduced Anthos, as an open platform that lets enterprises run an app anywhere—simply, flexibly, and securely. In a blog post, dated 9 April 2019, Google noted that, embracing open standards, Anthos let enterprises run applications, unmodified, on existing on-prem hardware investments or in the public cloud, and was based on the Cloud Services Platform announced earlier.

The announcement said that Anthos’ hybrid functionality was made generally available both on Google Cloud Platform (GCP) with Google Kubernetes Engine (GKE), and in the enterprise data center with GKE On-Prem.

Consistency, another post said, was the greatest common denominator, with Anthos making multi-cloud easy owing to its foundation of Kubernetes—specifically the Kubernetes-style API. “Using the latest upstream version as a starting point, Anthos can see, orchestrate and manage any workload that talks to the Kubernetes API—the lingua franca of modern application development, and an interface that supports more and more traditional workloads,” the blog post added.

AWS Outposts: Defending its cloud turf

Amazon Web Services (AWS) has been among the first movers. On 3 December 2019, the cloud services major announced the general availability of AWS Outposts, as fully managed and configurable compute and storage racks built with AWS-designed hardware that allow customers to run compute and storage on-premises, while seamlessly connecting to AWS’s broad array of services in the cloud. A pre-announcement for Outposts had come on 28 November 2018 at the re:Invent 2018.

“When we started thinking about offering a truly consistent hybrid experience, what we heard is that customers really wanted it to be the same—the same APIs, the same control plane, the same tools, the same hardware, and the same functionality. It turns out this is hard to do, and that’s the reason why existing options for on-premises solutions haven’t gotten much traction today,” said Matt Garman, Vice President, Compute Services, at AWS. “With AWS Outposts, customers can enjoy a truly consistent cloud environment using the native AWS services or VMware Cloud on AWS to operate a single enterprise IT environment across their on-premises locations and the cloud.”

IBM Cloud Satellite: Late but not left out

IBM has been a bit late to the distributed cloud party. It was only on 1 March 2021 that IBM announced that hybrid cloud services were now generally available in any environment—on any cloud, on premises or at the edge—via IBM Cloud Satellite. The partnership with Lumen Technologies, coupled with IBM’s long-standing deep presence in on-premise enterprise systems, could turn out to be a key differentiator. An IBM press release noted that Lumen Technologies and IBM have integrated IBM Cloud Satellite with the Lumen edge platform to enable clients to harness hybrid cloud services in near real-time and build innovative solutions at the edge.

“IBM is working with clients to leverage advanced technologies like edge computing and AI, enabling them to digitally transform with hybrid cloud while keeping data security at the forefront,” said Howard Boville, Head of IBM Hybrid Cloud Platform. “With IBM Cloud Satellite, clients can securely gain the benefits of cloud services anywhere, from the core of the data center to the farthest reaches of the network.”

“With the Lumen platform’s broad reach, we are giving our enterprise customers access to IBM Cloud Satellite to help them drive innovation more rapidly at the edge,” said Paul Savill, SVP Enterprise Product Management and Services at Lumen. “Our enterprise customers can now extend IBM Cloud services across Lumen’s robust global network, enabling them to deploy data-heavy edge applications that demand high security and ultra-low latency. By bringing secure and open hybrid cloud capabilities to the edge, our customers can propel their businesses forward and take advantage of the emerging applications of the 4th Industrial Revolution.”

Microsoft Azure Arc: General availability awaited

Julia White Corporate Vice President, Microsoft Azure, in a blog post, dated 4 November 2019, announced Azure Arc, as a set of technologies that unlocks new hybrid scenarios for customers by bringing Azure services and management to any infrastructure. “Azure Arc is available in preview starting today,” she said.

However, the general availability of Azure Arc was not to be announced anytime soon. Six months after the ‘preview’ announcement, Jeremy Winter Partner Director, Azure Management, published a blog post on 20 May 2020, noting that the company was delivering ‘Azure Arc enabled Kubernetes’ in preview to its customers. “With this, anyone can use Azure Arc to connect and configure any Kubernetes cluster across customer datacenters, edge locations, and multi-cloud,” he said.

“In addition, we are also announcing our first set of Azure Arc integration partners, including Red Hat OpenShift, Canonical Kubernetes, and Rancher Labs to ensure Azure Arc works great for all the key platforms our customers are using today,” the post added.

The announcement followed Azure Stack launch two years earlier, to enable a consistent cloud model, deployable on-premises. Meanwhile, Azure was extended to provide DevOps for any environment and any cloud. Microsoft also enabled cloud-powered security threat protection for any infrastructure, and unlocked the ability to run Microsoft Azure Cognitive Services AI models anywhere. Azure Arc was a significant leap forward to enable customers to move from just hybrid cloud to truly deliver innovation anywhere with Azure, the post added.

Looking ahead

A distributed cloud presents an incredible opportunity for businesses that are looking to improve their bottom line while also increasing their agility and versatility.

A distributed cloud is essentially a distributed version of public cloud computing which offers the capability to manage nearly everything from a single computer to thousands of computers. The cloud promises the benefits of a global network without having to worry about hardware, software, management, and monitoring issues. The distributed cloud goes a step further and also brings the assurance on fronts such as latency, compliance, and on-premise application modernization.

MORE FROM BETTER WORLD

Here’s how the new Cyber Security Policy could reshape CISO roles

Here’s how the new Cyber Security Policy could reshape CISO roles

Gone are the days when cyber security was considered a poor cousin of IT. It has gained a strategic national importance today. The fact that India’s Prime Minister Narendra Modi spoke about it in his Independence Day speech is a testimony to that. In his statement, PM Modi said that the country would soon introduce a new Cyber Security Policy.

Indeed, it’s been seven long years when the first Cyber Security policy was brought into effect in 2013. The cyber security and IT security landscapes have phenomenally changed in these past years. In the last few years, India has made rapid strides in the digital technologies, and as such, cyber security has become an essential part of national security.

From a technology perspective, internet of things (IoT) and artificial intelligence (AI) are on the verge of seeing a burst in adoption in the coming years. Once 5G spectrum auctions happen and the services get rolled out, there is bound to be a flooding of IoT and AI applications.

Strategic shift from MeitY to NSC

Notably, National Cyber Security Strategy 2020 was being prepared by a task force set up under the aegis of the National Security Council (NSC) Secretariat. NSC is a high-powered government agency that was first brought into existence during the tenure of late Atal Behari Vajpayee, and has evolved significantly in its role under the leadership of PM Modi. Ajit Doval is currently the National Security Advisor.

On the other hand, the National Cyber Security Policy of 2013 was prepared by the Department of Electronics and Information Technology (DeitY), Ministry of Communication and Information Technology (MeitY).

The shift from MeitY to NSC has clearly been prompted in the wake of a steep rise in state-sponsored cross-border cyber attacks from India’s adversaries. Concerns have been raised regarding the growing potential of attacks on government agencies as well as business establishments. A recent attack on e-mail servers of National Highways Authority of India (NHAI) is a case in point.

National security linkages

With Lt. General Rajesh Pant taking over as the Cyber Security Chief in 2019 from Dr. Gulshan Rai, the role of NSC in steering cybersecurity frameworks became all the more pronounced. While Dr. Rai had transitioned from DeitY, Lt. Col. Pant is a veteran specializing in defense IT and telecom matters.

In future, Better World expects the new Cyber Security Policy to define a framework where enterprise information security goals could have deeper linkages with the overarching theme of national security.

This could drive some fundamental shifts in the enterprise infosec landscape and also require CIOs and CISOs to have some working understanding of cyber laws, which are expected to undergo some modifications to align with the new Cyber Security Policy.

For example, it would be important for CISOs to better comprehend the policy constructs. This way, they could meaningfully provision that information security policies at their respective organizations have well-defined linkages with the broader national security frameworks.

The opportunity for CISOs to broaden their horizons and up the value chain could be around soon. Keep watching!

New Dropbox features could make pro remote workers more sticky

New Dropbox features could make pro remote workers more sticky

Dropbox has launched a host of new features for its premium subscribers, a move aimed at facilitating better real-time collaborative work experience amidst the new work-from-home normal. The cloud storage provider has introduced three new Dropbox features: a password manager, a secure vault, and an automatic storage feature for its Dropbox Professional and Plus users. In June this year, Dropbox had made these features available to beta users.

According to Dropbox, the password manager will help its users save their different credentials in one safe place and autofill them so that users can instantly sign into various websites and apps. The new password manager works on Windows, Mac, iOS, and Android OS.

This service, though not exclusive, will help Dropbox users put strong and unique passwords for different web-apps without any hurdle of remembering them.  There is already a flurry of free password managers such as Lastpass, Myki, KeePass, Dashlane, among others, in the digital marketplace today. Dropbox mentions that the feature will allow users to sync their passwords automatically from the desktop to mobile devices and vice versa.

The new Vault feature provides an extra layer of security for relevant documents to Dropbox users. According to the company, users can store files such as insurance cards, passports, and housing documents in the Vault and provide access to their trusted friends and family members in case of an emergency. Currently, the service is available to Dropbox Plus users only.

The last feature that the company has introduced is the computer backup feature. The feature eliminates the need for manual backup and automatically syncs folders on the PC directly with Dropbox. This service is available to all Dropbox users.

Eying new opportunities

With over 600 million registered users and around 15 million paid customers across 180 countries, Dropbox is undoubtedly one of the most significant players in the cloud storage segment. The San-Francisco headquartered company is competing closely with the likes of Google Drive, Microsoft’s OneDrive for Business, Box, Zoho Docs, ShareFile, and Apple’s iCloud in the market. Besides these, the industry is also witnessing the entry of several newbies who are chipping away the market share.

Dropbox’s new feature announcement is in line with the company’s strategy to increase its user base and become profitable by the end of 2020. During the last couple of years, Dropbox has taken aggressively steps to bolster its proposition in the digital collaboration space. In September last year, the company launched Dropbox Spaces, a machine intelligence-enabled smart feature that lets teams reorganize and bring all their documents together in one place so that multiple users can access everything from one central location. Besides, Spaces also enables Dropbox users to scan and find their records immediately by inserting keywords.

Earlier, Dropbox’s strategic partnership with Zoom Video in 2018 was aimed at helping its users to seamlessly communicate and discuss content in real time.

Dropbox ended the second quarter fiscal 2020 on June 30, with US $1.931 billion in revenue and over 15 million paying users. According to Dropbox, it witnessed a revenue increase of $67.3 million quarter-on-quarter and 17% year-on-year. During the last one year, the company has also been able to increase its average revenue per paying user from $120.48 to $126.88. 

Tough competition ahead

The cloud storage market is gaining enormous traction today. Given the ongoing Covid-19 pandemic, the remote work environment has become a new reality. As such, the traditional way of storing data is becoming obsolete, and cloud storage companies are exploring new opportunities to benefit from the work-from-home trend.

Enterprises and professionals are rapidly moving towards collaborative workspaces and prefer storing data in a way that can be accessed and shared anytime with anywhere digitally. As such, players like Dropbox, who have strong fundamentals, will continue to gain market share. However, even with the growing opportunity, the market is expected to see significant consolidation in future. Tech giants like Microsoft and Google are speedily enhancing their digital portfolios with an eagle’s eye on cross-selling opportunities. As such, industry observers expect the document cloud storage market to consolidate into four to five major players in the next 12 months. It will be exciting to see if players like Dropbox can maintain the momentum with new pathways for growth or decide otherwise.

LinkedIn forgoes SlideShare to focus on more premium services

LinkedIn forgoes SlideShare to focus on more premium services

In a significant development, SlideShare, LinkedIn’s presentation-sharing service platform, has been acquired by Scribd, a digital library giant, for an undisclosed amount. As LinkedIn forgoes SlideShare, it also undoes the acquisition done eight years ago. The deal with Scribd is likely to be completed by September this year.

SlideShare has been part of LinkedIn since May 2012 and has helped LinkedIn users increase knowledge and share best practices in areas such as marketing, sales, and digital transformation, among others.

“On September 24, Scribd will begin operating the SlideShare business, its 100 million users, along with its presentation upload and hosting tools, and tremendous archive of presentations and documents,” said LinkedIn in an official statement.

Launched in October 2006, SlideShare has been considered as the YouTube of slideshows by the tech industry. LinkedIn acquired the SlideShare platform in 2012 for $119 million. At that time, LinkedIn said that the acquisition would enable it to deliver more value to its users who can share their experiences and knowledge in the form of various documents, videos, and presentations. Later, Microsoft acquired LinkedIn in 2016 as part of a wider UC&C strategy.

Through its blog post, LinkedIn has informed that existing SlideShare users can continue to access their account with the current login information. Post transition, Scribd will manage the existing SlideShare accounts as per their terms and conditions.

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A good fit in Scribd’s portfolio?

Scribd has been on an expansion spree for the last few years. The company was launched in 2007 with a sole focus on document-sharing service and then added an e-book subscription service in 2013. Over the years, it started sharing almost everything under the skin on its digital platform.

By acquiring SlideShare, Scribd will be able to further diversify its offerings to users. The company currently has over 100 million digital assets, including audiobooks, music, e-magazines, podcasts, and e-books, hosted on its platform. Now, with SlideShare purchase, it will further expand its portfolio in professional content and presentation space as well.

Last year, the company had raised $58 million from growth firm Spectrum Equity for its expansion and growth plans.

“Our acquisition of SlideShare is a major step towards creating the world’s largest digital library,” said Trip Adler, co-founder and CEO of Scribd. He further elucidated that the acquisition will enable Scribd to continue to diversify offering while driving even more readers to the books, audiobooks, magazines, and other professionally published works in its digital library.

LinkedIn does away with a misfit?

As LinkedIn forgoes SlideShare, the move seems to be in line with its future strategy of focusing on its premium services for the next level of growth. For the first few years, the professional networking site wanted to build a repository of contacts senior executives, enabling real-world professional relationships. At that time, it offered almost everything for free without concentrating on revenues. However, with over 700 million registered members in 150 countries, it is now majorly focusing on premium services with a monthly subscription model. Some of the key services it has been offering under its premium plans include In Mails, premium insights, online training, among others.

SlideShare, for all the reasons, has not been aligning well with LinkedIn’s long-term plans. First, it was a free service where everyone could share and distribute professional content, which may or may not have been attributed to genuine authors.

Second, through its verified training courses and downloadable resources, it can strategically focus on building exclusive content repositories for its premium users. In future, virtual platforms will likely become more mainstream mediums to learn, collaborate, and share.

Embee launches VirtuaPlace for SMBs in India

Embee launches VirtuaPlace for SMBs in India

Embee Software Pvt. Ltd. has announced the launch of VirtuaPlace business continuity solution aimed at small and medium businesses (SMBs) in India. The solution is aimed at facilitating SMBs in cloud adoption. VirtuaPlace for SMBs runs on Microsoft Azure and brings together offerings across Azure, Microsoft 365, Octane HRMS, SAP Business One, and Windows Virtual Desktop.

The launch comes amidst a growing assumption that remote work scenario is here to stay even beyond the pandemic situation, and seamless teamwork, collaboration, data security and more at controlled prices is going to be a need for the SMBs.

Embee has been a partner of Microsoft India for more than 30 years and has empowered 2500+ organizations of all sizes with customized digital solutions in the IT services market. It also has one of the largest cloud consumption and adoption of portfolios in India, with more than 2 million entitlements in Microsoft 365 and 70% growth in Microsoft 365 business in FY2019.

Sudhir Kothari

Sudhir Kothari, MD & CEO, Embee

“This COVID-19 adversity can inspire organizations to rethink their digital strategy and adopt the offerings to transform their businesses. VirtuaPlace is designed to empower small-medium businesses and enterprises with business continuity, robust security, and productivity while scaling their operations at reasonable costs. Businesses can choose from a variety of solutions and services, curated to their needs, at an attractive monthly subscription. Embee is eager to be the partner in growth for organizations in the digital age,” Sudhir Kothari, MD & CEO Embee Software Pvt. Ltd, noted.

With VirtuaPlace, Embee is focusing not just on smooth onboarding but also on ensuring customer adoption of the new technologies on a foundation of successful digital transformation. To its credit, Embee has onboarded more than 200 schools to utilize Microsoft Teams as a remote learning tool during the Covid-19 pandemic.

Krishna Sai

Krishna Sai, CTO, Embee

“With the solution, schools have found themselves equipped with a digital platform to ensure continuity in learning. The swift implementation, taking as little as 3-days per school, establishes Embee’s credentials to empower organizations digitally. We are looking to replicate this success with VirtuaPlace across the country,” Krishna Sai, CTO, Embee Software Pvt. Ltd, said.

Venkat Krishnan, Executive Director, Commercial Partners, Microsoft India said, “Small and medium businesses form the economic backbone of our country. Bringing together the power of the Microsoft cloud and other offerings in a secure and scalable environment, VirtuaPlace by Embee can helps SMBs transform digitally and be future-ready in a world of remote everything.”

Apart from creating a virtual place for business to overcome remote working challenges, Embee offers a secure environment and advanced threat protection to its partners so that they can adapt to remote work environments, more smoothly.

Combating cyber threats in the new normal

Combating cyber threats in the new normal

The Covid-19 pandemic has impacted the information security priorities of enterprises drastically. With remote working becomes a new normal, IT and cybersecurity risks have grown manifold. The go-to-market needs of users have also transformed, and meeting client expectations in real time have become a challenge in the new environment. Combating cyber threats now needs a multi-pronged approach.

Despite stressed technology budgets, there has been a massive surge of optimism in the cloud and managed services solutions market due to organizations’ innate need to drive agility and scale. Businesses are continually looking at new-age solutions that could help their workforce deliver exceptional results even in the work-from-home environment.

Since millions of people are working remotely, there has been a deluge of new cyber and IT security threats that organizations are witnessing. According to a recent cyber threat report by SonicWall, a leading cyber security player, ransomware continues to be the most concerning threat to corporations and the preferred tool for cybercriminals, increasing a staggering 20% (121.4 million) globally in the first half of 2020. Moreover, 7% of phishing attacks capitalized on Covid-19 pandemic while there was 50% rise of IoT malware attacks. The report said it analyzed threat intelligence data gathered from 1.1 million sensors in over 215 countries and territories.

According to the Covid-19 Threats Report by McAfee Labs, the first quarter of 2020 saw significant increases in several threat categories. During this time, cybercriminals seem to have exploited the vulnerabilities caused by the pandemic and tried to make a substantial impact on the networks. The report states that the new mobile malware increased by 71%, primarily due to trozons, and total mobile malware grew by about 12% over the previous four quarters. Interestingly, new IoT malware saw a 50% increase.

This emerging threat landscape has compelled organizations to aggressively focus on disruptive technologies and solutions that could enable them to innovate confidently and provide consistent value to their clients without breaching trust.

Let’s look at how organizations can enhance their security architectures during these unprecedented times and reduce IT security risks.

Focus on threat lifecycle management

A continuous focus on the entire threat lifecycle management (TLM) provides much-needed assurance for tackling any unforeseen scenarios. Organizations need to evaluate the information assets that they need to protect continually, and then take advanced measures for detecting and mitigating cyber threats.

The depth and quality of threat intelligence softwares can help enterprises achieve the much-needed IT security resilency, even for employees who are on their home networks. Some of the major companies that are providing robust threat intelligence management solutions in the market are: IBM, Dell, Trend Micro, Symantec, Check Point, F-Secure, McAfee, and Juniper.

Upgraded tools and methodologies

As cloud deployments become more and more intricate, organizations should ensure to assimilate multiple ways of inventory classification and include them in overall asset management strategy. In the multi-cloud environment where organizations want the best of public and on-premise worlds, the list of cloud applications can change very quickly. Hence, enterprises should have the necessary tools and methodologies to know:

  • List of cloud inventory on their network
  • Why they exist
  • Are they still important?

Incident response automation

By employing security automation in cloud environments, organizations can control the damage at the right time. Automated incident response tools enhance the detection capabilities of vulnerabilities and threats. It accelerates the response time in the event of a security alarm and free up the time of security teams to focus on high-impact alerts. Some of the leading players in this segment are: FireEye, IBM, AT&T, Symantec, Verizon, and DXC Technology.

Browser isolation technology

Enterprises have been using sandboxing, a software management technique to isolate various enterprise applications from critical resources, as part of their efforts to strengthen security against new-age threats. However, in the current environment, information security practitioners consider web browsers as a chief target for cyber attacks and recommend to implement isolation technologies to physically isolate an employee’s web browser and related activities from the local machine and the network.

This model enables enterprises to track and identify the routine infiltration points on their networks and take remedial measures immediately.  Major vendors operating in this segment include Symantec, Cyberinc, and Web Gap.

There are also other tools available through which organizations can quickly isolate affected systems and analyze the breach methodology to prevent such instances in future.

Wipro hardens its LIVE Workspace suite with Intel vPro

Wipro hardens its LIVE Workspace suite with Intel vPro

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it will join forces with Intel to enable Wipro’s LIVE Workspace, Wipro’s digital workspace solution with the Intel vPro platform. This joint collaboration will help customers drive business continuity by enabling remote IT support and solutions, as they seek to keep employees productive amid social distancing boundaries and other remote-work limitations that have become the new normal.

Wipro integrated the Intel vPro platform into LIVE Workspace, a suite of digital workplace services to provide remote manageability of devices. This extends to users at home or in the office and provides enhanced protection and security against firmware-level attacks. The combined solution provides practical business continuity services to enable enterprises to rapidly design, deploy, and manage a true remote work experience. Intel recently introduced its 10th generation Intel Core vPro processors that are built for business to power next generation business computing needs. Wipro will leverage the Intel vPro platform which features Intel Active Management Technology (Intel AMT) and Intel Endpoint Management Assistant (Intel EMA). This will enable remote work and drive seamless productivity and collaboration while giving employees the flexibility to work from anywhere in a safe, more secure and reliable manner.

Satish Yadavalli, Vice President, Cloud and Infrastructure Services, Wipro Limited said, “The collaboration is a testament of our strength and our joint resolve to enhance the value we can create for our customers. We intend to bring together our strong complementary capabilities on remote working tools & platforms, desktop & application integration and managed services, to help mitigate the impact of the pandemic. Wipro is a leader in workplace management services and Intel in client computing solutions. Together, we can equip enterprises to enhance employee experiences and connectivity to help achieve strategic business outcomes.”

“Our partnership with Wipro has been strong and we applaud Wipro’s laser focus on driving customer value. The Intel vPro platform is built for business, and Wipro’s digital workspace solution is perfect for customers adapting to the new normal of remote workplace management. Together we are delivering on a vision for seamless productivity and collaboration, so people can contribute at the highest level regardless of where they are,” said Stephanie Hallford, Intel Vice President of the Client Computing Group and General Manager of Business Client Platforms.

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