WhatsApp Privacy Survey

Better World User Survey on WhatsApp Privacy Policy

by | Jan 29, 2021 | Policy, Privacy

Better World User Survey on WhatsApp's new privacy policy finds that 72% are open to switching to another viable messaging platform.
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Users vent out displeasure, want government to crack whip

WhatsApp Privacy Policy Survey Report

Survey and analysis by Deepak Kumar

There is a thin line that divides respect for privacy and intrusion of privacy. In the age of the digital, this line becomes wavy and fuzzy as well. For big internet companies, the user data that resides behind the line is a gold mine. The more they get of it, the richer they get.

The recent WhatsApp privacy policy changes are just about that. By gaining a right to use and share WhatsApp’s select user data with partners, Facebook aspires to gain an unsurmountable edge in the digital advertising world. It goes without saying that WhatsApp data can help reap rich ad dividends for parent company Facebook. Users are not pleased. In respose to the one-week-long Better World survey concluded recently, a majority of them (67%) want the government to step in some way, as discussed ahead in this report. Notably, these include Business WhatsApp users as well. In fact, by the time of writing this report, various leading media portals had reported that government had written to WhatsApp and asked the company to roll back the proposed privacy-policy changes.

It all started when WhatsApp started sending out notifications to its users to the effect that it had updated its privacy policy and the users could either accept the new policy or quit using WhatsApp by 8 February 2021. Meanwhile, while this report was underway, the deadline was extended by more than three months. Users now have to accept the new privacy policy by 15 May.

WhatsApp’s privacy-policy change and the aftermath

Users’ retort has indeed been quick, sharp, and massive. They poured out their disapprovals in words as well as in actions. Millions of users posted and tweeted their angst against the move and even signed up on alternative messaging apps such as Signal and Telegram. Tesla Founder Elon Musk’s two-word tweet, “Use Signal,” helped drive a switch from WhatsApp, particularly given his following of 41.5 million on Twitter.

The rush to leave WhatsApp was so high that servers of Signal were not able to take the load of new signups. At one point, Signal sent out a tweet, “Verification codes are currently delayed across several providers because so many new people are trying to join Signal right now…Hang in there.”

On 11 January 2021, Facebook’s shares declined 4.01% on a day when Nasdaq slipped just 1.55%. On 12 January, it further declined 2.24% on a day when Nasdaq rose 0.77%. On 14 January, it happened to be at the lowest in more than six months.

Better World ran a quick user survey, where 37% users said they considered the move a serious breach of their privacy, while 45% said they it was not good but they could live with it. Only around 18% said the change didn’t bother them at all. However, some of these 18% users were already using other messaging apps along with WhatsApp.

WhatsApp privacy policy-Graph1

What’s the big deal about privacy in the age of social media?

In the age of social media, many of us have become comfortable sharing our thoughts and views on Facebook. In fact, many people don’t mind sharing sensitive personal information such as location and travel plans not just with friends but also with public at large.

However, when it comes to WhatsApp, the behavior often changes. Many of the users’ chats are peer-to-peer in nature and may not be meant for public viewing or consumption. The same would apply to the other activities they perform on WhatsApp, whether today or in future. These would include the financial and transactional activities performed on the WhatsApp platform.

In a digital living environment, if a Facebook wall may be considered comprising areas of the lobby and the living room, WhatsApp will certainly be akin to the bedroom and beyond.

No wonder, the recent changes in WhatsApp’s privacy policy have created a din that Facebook could not see coming.

In the wake of the user backlash, WhatsApp had to get into a defensive mode, sending out clarifications and explanations. However, a damage had been done by then. In a first reaction, 17% users responded to the Better World survey said they were quitting/had quit WhatsApp for good, while 45% said they would accept the change but start exploring other or additional options. Interestingly, 12% said they were already using another social messaging app. However, a good 26% said they would accept the changes and keep using WhatsApp as before.

WhatsApp privacy policy-Graph2

The myth that users are unaware and don’t care for privacy is broken

Often, as an extension to the assumption that transparency is the hallmark of a digital age, it is argued that privacy is hardly a thing that users care about. The user backlash against WhatsApp’s privacy assumptions easily breaks that myth. It also reminds one of the “Free Basics” event a few years ago. Users had then considered it an attempt to compromise ‘net neutrality,’ and Facebook had to roll the offer back.

The promptness of users in defending their privacy and other rights can easily be evidenced by these two examples. The events also show that users are well aware of the repercussions of any policy change or a new offering in the internet world. This is echoed by this survey results, with 80% users stating they were aware that WhatsApp was changing its privacy policy, and would be sharing a range of user data with Facebook and Instagram platforms with effect from 8 February 2021 (now 15 May 2021). The remaining 20% users said they were not aware of such changes. It is likely that some of these users were yet to receive the notifications regarding policy change when they took this survey.

Further, around 47% of users said they understood the implications of WhatsApp’s new privacy policy for users reasonably well and another 18% said they understood it fully well. By contrast only 29% said they didn’t understand it well enough while another 6% said they didn’t understand it at all. Overall, this implies a high incidence of awareness around WhatsApp’s new privacy policy.

Notably, while the messages will remains end-to-end encrypted, the new policy means sharing a host of user-related information with Facebook and other third-party platforms. These include information about a user’s location, IP address, mobile operator, timezone, phone number, and receipt of a Facebook or WhatsApp account. Additionally, conversations associated with business accounts will now be shared with Facebook.

WhatsApp privacy policy-Graph3

The damage-control measures may be too little too late; more is needed

WhatsApp has issued a number of clarifications and explanations pertaining to the change. Those clarifications, however, have been far from satisfactory. Its parent company Facebook says the new policy changes are directed only at Business WhatsApp accounts and not the individual accounts. Also, it says only certain ad-related information will be shared with Facebook and other group companies.

However, on the actual Privacy Policy page, some of the statements may sound alarming to users. It states in one place, “We work with third-party service providers and other Facebook Companies to help us operate, provide, improve, understand, customize, support, and market our Services,” and adds, “When we share information with third-party service providers and other Facebook Companies in this capacity, we require them to use your information on our behalf in accordance with our instructions and terms.”

What if third-party service providers don’t follow the “instructions and terms,” as had happened when in 2018 Cambridge Analytica was found to have harvested data of 87 million users from Facebook in 2016 under the guise of a survey app? In September 2018, again, hackers were able to exploit an API vulnerability to gain access to data of around 50 million users. In September 2019, data of 419 million Facebook users, including names and phone numbers, was exposed online, said Techcrunch. Three months later, data of 267 million Facebook users was reported by Comparitech as being in the wild. In March 2020, Comparitech revised the number to 309 million after finding data of another 42 million residing on another server had been compromised as well.

Given Facebook’s not-so-stellar record in protecting user data from being exploited by threat actors, it may be concerning for users to let some of their WhatsApp data be mined by Facebook and other third-party service providers.

WhatsApp, on its Privacy Policy page, further adds, “When you or others use third-party services or other Facebook Company Products that are integrated with our Services, those third-party services may receive information about what you or others share with them.” “Please note that when you use third-party services or other Facebook Company Products, their own terms and privacy policies will govern your use of those services and products.”

WhatsApp is not clear what this amounts to when used in conjunction with the previous two statements. Does this mean that if WhatsApp users share certain information with Facebook or other third-party services integrated with WhatsApp, the privacy policies of those services take over and WhatsApp’s privacy policy loses jurisdiction?

It will help if WhatsApp addresses such concerns and questions in its Privacy Policy document.

Pavan DuggalPavan Duggal, Indian cyber law expert

“I’m surprised that WhatsApp has done this even though India is their largest market. Effectively this means that WhatsApp, apart from sharing personal data, also discloses your transaction-associated information, which means including your credit card number, your debit card number, and your bank details. At the same time, they will share the IP address of users. It’s a very perilous situation, especially in a country that lacks a strong legal ecosystem around cyber laws and data security. Such policy changes can upsurge the probabilities of misusing users’ data by anti-social elements.  I strongly believe that people should count on more secure platforms such as Signal and Telegram for their messaging needs now.”

Rajesh Agarwal, Head IT, Aamor Inox

“People are moving to Signal and Telegram, but they are also coming back to WhatsApp. I’ve been using Signal for some time, along with WhatsApp, and found it is not as mature as WhatsApp is. There are many missing aspects in Signal, like, the personal reply feature. I found even the deletion of chat a cumbersome process in Signal. I understand the privacy concerns, but that’s there across the app ecosystem, and here WhatsApp is at least telling users what it is sharing and what’s not. Most of the users are testing Telegram and Signal while keeping WhatsApp as a primary communication tool. It will be exciting to see if this behaviour fluctuates and WhatsApp could address some of the privacy concerns that users may have”

Shashwat DCShashwat DC, Communications & Engagement (Research) at Azim Premji University

“While WhatsApp may try to dispel all fears about privacy expounding that its messaging platform is end-to-end encrypted, in reality, Facebook seems to trying to seize a lot of personal data to earn from its advertising business. To avoid such instances and provide users much-needed control over their data, India needs to implement its data protection law just like Europe’s stringent GDPR at the earliest. The world’s largest democracy, with a burgeoning IT sector, cannot risk the privacy of its citizens.”

There is a need for stakeholders to establish certain minimum privacy-policy norms

The right to privacy has been recognized as a fundamental right emerging primarily from Article 21 of the Constitution of India. Article 21 pertains to protection of life and personal liberty, and states, “No person shall be deprived of his life or personal liberty except according to procedure established by law.” In August 2017, Government of India had set up a committee under the chairmanship of retired Justice BN Srikrishna to submit a report on data protection. The committee submitted its report in July 2018.

In its opening note, the report recognized that “the protection of personal data holds the key to empowerment, progress, and innovation.”

The Committee had noted that “any regime that is serious about safeguarding personal data of the individual must aspire to the common public good of both a free and fair digital economy.” “Freedom refers to enhancing the autonomy of the individuals with regard to their personal data in deciding its processing which would lead to an ease of flow of personal data,” it added.

Justice Srikrishna Committee had emphasized that processing (collection, recording, analysis, disclosure, etc.) of personal data should be done only for “clear, specific and lawful” purposes. Also, only that data which is necessary for such processing is to be collected from anyone.

Based on the recommendations of the committee, amounting to a draft Personal Data Protection bill prepared in 2018, a revised Personal Data Protection Bill was approved and placed in December 2019. A joint Parliamentary Committee (JPC) chaired by Meenakashi Lekhi and comprising 20 members from Lok Sabha and 10 members from Rajya Sabha was constituted to submit its report. The JPC had conducted more than 55 sittings in 2020. Oral evidences were heard by the JPC from various state as well as non-state actors including Amazon, Google, Facebook, Jio Platforms, Paytm, and Twitter, among others. The final report of the JPC is awaited.

 Despite the fact that right to privacy has been recognized as a fundamental constitutional right, experts have been of the opinion that a law on data protection should be dynamic and not statutory in nature. This is more so because as digital economy becomes more and more prevalent and mainstream, data itself becomes dynamic in nature.

Coming to data protection, it is important to first distinguish between stationary data and moving data. While it can be reasonably guaranteed to foolproof privacy and security of stationary data, it can get very hard to ensure privacy of moving data.

The velocity of a moving data can be lightning fast in today’s digital environments. So once a private data gets into a public domain, even the slightest lapse or gap at the end of a data custodian could be disastrous. The hacks and misuses listed out earlier in this report are a testimony to this assertion.

It is therefore critical that, as we progress further into the digital economy, we ought to remove all regulatory fuzziness and laxity on the privacy front. A majority of respondents to the Better World survey subscribe to this view, with 24% noting that the government should ask WhatsApp to roll back the changes and another 43% stating that there needs to be a more holistic regulation in place. However, 33% of the users said that it would be better to let users be the best judge, though less than 22% of these users said they were fully aware of the implications of WhatsApp’s new privacy policy as users. Of the remaining 78%, slightly more than 26% said as users they didn’t understand the implications of WhatsApp’s new privacy policy at all or well enough, though more than 54% of these users said they reasonably understood the implications if not fully well.

WhatsApp privacy policy-Graph4

The choice of alternative reinforces that privacy is the key concern

Signal, which is considered to be the most privacy-oriented messaging app (see Table), was the first choice of those users who said they will look for WhatsApp alternatives. In this case, respondents had the option of selecting one or more apps, including WhatsApp. Telegram, which is considered second-most privacy-friendly app, had the second highest user preference.

While 34% of the users voted for Telegram as a WhatsApp alternative (and in some cases, as a replacement), a good 24% voted for Signal also. A fair percentage of respondents (15%) said they were sticking with WhatsApp even though they were using or considering to use apps other than WhatsApp as well.

The immediate user response, as evidenced from the survey, has been quite aggressive. While 18% of respondents said they had already quit WhatsApp as the only app, another 25% said they planned to do so within a week’s time and yet another 29% said they planned to quit in a month’s time. However, 28% said they had no plans to quit WhatsApp.

FeaturesWhatsAppTelegramSignal
Subscribers (Global)2 billion400 million20 million
Cross platformYesYesYes
Video and voice callYesYesYes
End-to-end encryption Personal messages and calls are end-to-end encrypted.Only for secret chatAll features are end-to-end encrypted
Type of softwareClosed-source privacyOpen-source privacyOpen-source privacy
Information collectionUser’s location, IP address, mobile operator, timezone, phone number, and details of a Facebook or WhatsApp account.Device data, IP addresses for moderation, phone number and the User IDOnly phone number for registration
Group chatsUp to 256 membersUp to 200,000 members1,000 members
File sharing capabilityVideos with 16MB limit in size and regular files up to 100MB2 GB100 MB
Folder managementChats can be stored through emailChats can be moved in to foldersNo such feature exists with Signal
Disappearing messages featureEnables self-destruction of a message after 7 daysEnabled through self-destruct timerEnable self-destruction after 5 seconds to 7 days once a user read the message
Data backupYes, online and offline backup on google driveYes, on Telegram’s cloudNo, stored on its own cloud platform
Group chat securityE2ENoE2E
Cross platformYesYesYes
WhatsApp privacy policy-Graph5
WhatsApp privacy policy-Graph6

Analyst’s Views

Better World is of the view that while the responses to this survey do reflect users’ displeasure with the new privacy policy, the actual actions taken by them will likely be different in many cases. Particularly, those users who are considering to quit WhatsApp in a month’s time, are more likely to have second thoughts and may stay put. It is also likely that some of the users who have already quit may come back after some time.

The key reason for such reconsiderations would be the huge user base that WhatsApp currently enjoys. While WhatsApp had a colossal global base of 2 billion subscribers, Telegram has a much smaller base of 400 million and Signal has a miniscule base of 20 million by comparison. Even if a few million WhatsApp users move to other platforms, it will not be fruitful if a significant percentage of their contacts also move to those very platforms. If that doesn’t happen, users could feel compelled to come back to WhatsApp for their daily messaging needs.

Notably, when considering alternative apps, 26% said they were sticking with WhatsApp. Further, when asked to provide a timeline for quitting, 28% said they had no plans to quit. It is quite possible that when it comes to actually quitting the platform, a much higher number of users will reconsider.

A consolidated view of respondents’ profiles

WhatsApp privacy policy-Graph7

About the Analyst and the Survey Methodology

Deepak KumarDeepak Kumar

Deepak is an ICT industry analyst with more than 25 years of experience in researching and analyzing multiple domains. His focus areas are strategic business and marketing advisory, sales enablement, and public speaking.  He has published reports, whitepapers, case studies, and blogs in areas of cloud, mobility, social media, and analytics.

He is Founder and Chief Research Officer at BM Nxt and Better World. He has earlier worked with IDC, Reuters, Voice&Data, and Dataquest in leadership roles spanning research, advisory, and editorial functions. 

About the report

The Better World WhatsApp Privacy Policy Survey Report was prepared by analyzing results of a primary research and supplementing it with data and insights collected from secondary research.  

The Better World WhatsApp Privacy Policy Survey was conducted via an online form that was circulated among more 1,000 respondents.  A total of 565 valid responses were collected during the period 9 January to 25 January 2021.  Better World also spoke to multiple respondents for qualitative insights. The surveys were led by Jatinder Singh, Director, Research and Insights, Better World, and independent market researcher Deepti Arora.  

Acknowledgements

I take this opportunity to sincerely thank all the survey respondents for taking time out and providing their inputs, without which this report would not have been completed in a timely manner. 

MORE FROM BETTER WORLD

Technology trends for businesses in 2020

Technology trends for businesses in 2020

In the times of COVID-19, when enterprise leaders are facing tremendous pressure to keep their businesses agile and profitable, the dependency on technology trends for business to overcome some of the challenges have increased.

Amidst the strong emphasis on social-distancing to contain the crisis, work-from-home is the new usual, resulting in rising business complexities. From school, yoga classes to grocery shopping, employee onboarding, medical consultation, and client interactions, everything is being conducted virtually. This is not just unprecedented, but also a unique experience for each one of us since not many were ready for such a sudden and abrupt shift.

These new habits, primarily enforced by the pandemic, have created significant losses to the economy and forced old businesses to modernize quickly. There is already a shift in services, and organizations are reinventing their operating models. Efforts are being made to leverage the potential of new-age technologies such as artificial intelligence (AI), digitization, collaboration tools, and risk management to drive growth and innovation.

In light of the above, let’s look at some of the top technological trends that are expected to redefine the IT of the Future.

Digital transformation in business

COVID-19 pandemic has turned into a decisive catalyst for digital transformation. Technology leaders are now reasonably convinced about fast-tracking their digital transformation efforts to navigate the current crisis and stay profitable. Traditional brick-and-mortar businesses also realize the importance of creating a robust virtual presence to beat the odds. The enterprises have no option but to accelerate their digital transformation efforts to adjust to the new normal. 

Enterprise technology leaders firmly believe that the current crisis has given a growing sense of belief and visibility to organizations on the best ways to tackle any future disruptions. (See: Chandresh Dedhia, Head of Information Technology, Ascent Health)

One of the biggest challenges that many enterprises are still facing is to drive the mindset shift of their employees. The next six to twelve months will witness a strong effort from enterprises of all scales to adopt technology advancements, change their organizational structures, and inculcate new dynamics of virtual behaviors within their larger teams. Learning resources and tools which can help in upskilling and reskilling will be in demand.

Updating business continuity plans

Covid-19 is proving to be the litmus test for many organizations to stay resilient and operate without any disruption. The disruption caused by the pandemic was a nightmare for many enterprises as they were not well-equipped to manage an upheaval of such magnitude. In the months ahead, organizations will be seen implementing and integrating new and advanced technologies in their Business Continuity Plans (BCP). Modernization of applications and tools to check employee health, emergency response, and data backup functionalities will be strengthened and restructured. 

The focus will be on deploying technology solutions that not only drive remote working but also help reduce operating expenses and increase business resiliency.

Application of AI in business

There is a growing organizational interest to adopt artificial intelligence (AI) technology to accelerate growth, innovate, and disrupt the market. The next couple of years will see enterprising testing and deploying several AI-capabilities to predict human behavior and fortify their market share. 

A recent study commissioned by global consulting major EY and trade association body Nasscom says that 60% of Indian executive leaders believe that AI will disrupt their businesses within three years. (See: Enterprises jump on the AI bandwagon but seat belts are few and Covid-19 lessons for accelerating AI usage).

Once the offices resume their physical centers, tech-leaders will strongly rely upon AI-based intelligent data processing and contactless technologies to ensure their employee maintain social distancing.

Implementing Chatbots to address customer grievances will be accelerated. The banking sector, for instance, has already taken aggressive steps to deploy innovative AI-based chatbots and tools to provide 24*7 customer support to their customers. (See: ICICI Prudential extends coverage of conversational AI Ligo and AI in banking now geared for a takeoff)

AI will specifically drive colossal traction for the industries which operate in the retail and supply chain. Since a majority of the consumers will continue to shop online for an indefinite time, AI-driven technologies will enable businesses to identify consumer purchasing patterns, launch new products, and provide an exceptional experience to their customers.

Stay tuned at Better World for the second part of the enterprise technology trends series, which will focus on technologies such as Cloud Computing, Blockchain, and Cyber Security.

 

 

 

 

Vodafone Idea Ltd: Could rebranding change the future?

Vodafone Idea Ltd: Could rebranding change the future?

Vodafone Idea Limited (VIL), one of the leading Indian telecom operators, has recently re-branded its identity as ‘Vi’ (read as We) as part of its consolidation efforts to integrate the two brands: Vodafone and Idea formally. Vodafone’s Indian arm and Idea Cellular had amalgamated their operations in August 2018 to survive in the highly competitive Indian telecommunication market. 

However, despite the merger, the consolidated Vodafone idea ltd entity was still carrying the burden of two separate identities from the customer service and sales operations viewpoint. Also, there was a little awareness amongst consumers about their alliance.

“As the integration of the two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company that combines the strengths of Vodafone India and Idea. Vi’s focus will be to deliver to citizens and businesses in India a superior network experience, better customer service, and leading products and services.” said Nick Read, CEO of Vodafone Group PLC in a company statement.

The re-branding exercise is an attempt to strengthen brand positioning and lessen the company’s operational expenditure of upholding two distinct brands. The development has come on the heels of Vi’s decision to raise Rs. 25,000 crores through share sales and other tactical means to clear the aggregated gross revenue (AGR) dues. Earlier this month, the Telco received much-needed respite after the Supreme Court, India’s apex law body, provided Vodafone an extended time frame of 10 years to pay the AGR dues it owes to the Indian government.

Indian telecom’s changing equations

India’s telecom sector had over a dozen companies operating until a decade back. However, Jio’s entry and its untenable pricing pushed several money-losing carriers to exit the business or get amalgamated. Since the arrival of Jio, the erstwhile telecom behemoths Bharti Airtel and Vodafone are also struggling to retain their customers.

RJio currently commands 33.47% of the wireless market share, Airtel 28.31%, and Vi 27.57%, according to the Telecom Authority of India (TRAI).

It is worthwhile to note that Vodafone idea ltd (now Vi) had lost 6.3 million subscribers in March, while 1.2 million customers departed from the Bharti Airtel network. In the same period, Reliance Jio, on the other hand, added 4.68 million subscribers.

Interestingly, Vodafone and Idea together had over 400 million customers when their merger was announced. The combined subscriber base of VIL had shrunk to around 300 million by April 2020. On the other hand, RJio is now the biggest Indian Telco with close to 400 million subscribers.

Attempt to regain market share

The industry onlookers believe that Vi’s revamp initiative is aimed at invigorating the brand that resonates with the style quotient of both young and enterprise customers. After the arrival of Reliance Jio, both Vi and Bharti Airtel have been trailing in subscriber market share and trying several branding tactics to fortify their position.

While the current rebranding exercise may generate user interest in the short-term, Idea Vodafone (Vi) will need substantial efforts to regain its market share. The telecom space is getting evolved with the two significant players RJio and Bharti Airtel, competing from neck to neck. While Bharti Airtel may as well have lost considerable subscribers, the company has strong foundations to recover from the onslaught of Jio. 

Jio is sitting on a hotbed of opportunities to build a Jio ecosystem and has already raised Rs 1,52,056 crore from top tech investors earlier this year. (See: The Jio ecosystem has begun to unfold). Vodafone Idea, too, needs to entice massive equity infusion to unload the severe financial challenges it has been facing and change its dwindling fortunes.

Vodafone Idea or Vi said that it would continue to invest in 4G wireless technology to strengthen network coverage and capacity, a statement that it should firmly adhere to hold back its customers.

With the 5G era at doorsteps, technologies such as the Internet of Things (IoT) and Robotic Process Automation (RPA) will get rapid enterprise deployments. And as such, it will be network superiority that will make the difference. 

 

 

Sunit Vakharia, Chief Technology Officer, U GRO Capital

Sunit Vakharia, Chief Technology Officer, U GRO Capital

In Focus

Sunit Vakharia

Chief Technology Officer
U GRO Capital

The critical goals of implementing technology are innovation, secure operations, and ease of business.

There is an adage that every adversity brings a unique opportunity. The COVID-19 pandemic has demonstrated that there is a degree
of truth to it.

There is no doubt that the implication of COVID-19 has put tremendous stress on organizational budgets, focus areas, and operating policies. However, as the scale of this unparalleled event unfolds, many organizations are also developing new business models and strengthening their virtual capabilities to create fresh revenue streams.

In a recent interaction with Better World, Sunit Vakharia, Chief Technology Officer, U GRO Capital, shared insights around the current mindset of technology leaders and the importance of technology-led solutions to navigate the current crisis. (U GRO Capital is a highly specialized, technology-driven lending organization that focuses on providing customized, sustainable solutions to small and medium businesses.)

Excerpts from the interview:

Better World: How has COVID-19 impacted your business? How have you leveraged technology to achieve business resiliency?

Sunit Vakharia: While the unpredicted COVID-19 epidemic has threatened our sense of normalcy, it has also pushed people to innovate and reimagine the conventional business models.

At U GRO Capital, we’ve utilized the current situation as an opportunity to scale our business digitally. U GRO Capital provides loans to small and medium-sized companies. We extensively focus on technology and analytics as enablers to onboard our customers and disburse money as and when required by them.

Technology has played a pivotal role in expanding our operations and customer base during the COVID-19. Even before the spread of the pandemic, we were equipped to deal with a fully remote working situation. We’ve been using remote collaboration tools such as Skype for Business, and Microsoft Teams, among others, since the commencement of our operations in 2018. All U GRO employees can work from anywhere, and there is no location constraint for anyone, helping them stay connected and manage client expectations. Similar engagements have been done with our vendor partners. All our technology developments and meetings with partners happen in an agile way over online platforms, and I am happy to share that significant efficiency has been observed in this new operating world.

We continue to build and deploy digital platforms. All aspects of sourcing new customers, servicing, and collecting documents are being done digitally. This has been the basis of our philosophy. We rolled out the digital KYC verification and digital document collection process during the days of the pandemic-induced national lockdown when our executives could not visit customers. These digital processes are clear differentiators for us.

Through our platform, we ensured that the entire communication and verification process runs through our video solutions. From the photograph of the factories to geo locations, customer coordinates, survey inputs, and the related verification, all procedures can be completed through this platform. This solution has helped us onboard our customers digitally and curtailed our visits to customer premises. We use statistical predictive models to assist, understand, and underwrite our customers better. Through AI-driven models, we assess our customers’ business requirements and offer the best product for their long-term growth. We have incorporated machine learning and analytics capabilities in our assessment solutions to drive exceptional customer experience.

Nevertheless, there are a few requirements that cannot be completed digitally, for instance, submission of post-dated cheques or specific covenant necessities. Still, I am sure, over time, we will devise solutions for that as well.

Better World: How have IT spending priorities changed due to COVID-19?

Sunit Vakharia: U GRO Capital’s management provides tremendous support and encouragement to foster innovation and to build scalable yet secure platforms. COVID-19 has pushed enterprises to leverage tech and to find new ways to empower their stakeholders. They are focusing on more unique capabilities to facilitate remote working.

In the current scenario, technology leaders will continue to evaluate infrastructure, applications, and security for supporting their employees, partners, and customers. Many technology spending priorities are being rationalized from the perspective of the new normal. Focus on digital transformation has been amplified, and enterprises are swiftly turning to automation and analytics to make smarter decisions. At U GRO, our focus will continue to be on innovation, and we are working towards developing new business lines and automating end-to-end supply chain processes. We are also planning to introduce a unique secured loan product very shortly. We’re building platforms in such a way that makes sure our core platforms remain constant while our ecosystem gets evolved incessantly.

Sunit Vakharia

Chief Technology Officer at U GRO Capital

Sunit is a senior strategic executive with over 19 years of rich experience in technology implementation. He has an exceptional understanding of the financial ecosystem, analytics, and data-based insights.

Sunit is a constant learner and has essayed various roles on the strategic IT leadership and execution fronts, notably in solving business problems through technology delivery, program management, business transformation, and client relationship management.

Before U GRO Capital, he had worked for global multinationals such as HSBC, Merill Lynch, SAS, Accenture, and ICICI Bank.

Top skills

  • Strategic Leadership
  • People Management
  • Process Improvement

Honors/Awards

  • Most Valuable Business Partner
  • HSBC Technology Winner
  • HSBC Technology Runner Up

Education

  • Strategic Thinking and Leadership, University of Pennsylvania – The Wharton School Leadership Management Training
  • Bachelor of Engineering, Instrumentation, University of Mumbai

We use multiple digital channels to facilitate customer interaction, and this will continue to be a focus area for us.

Better World: Where are you on your cloud journey? In case of multiple clouds, does orchestration pose a challenge?

Sunit Vakharia: We are a cloud-native architected organization. We have zero presence on physical infrastructure, an approach that will remain applicable in future. We do not feel the need to build a private cloud for our business. We operate on a self-service model, and hence do not need any physical infrastructure. The SaaS model works best for us. However, we may explore the possibility of using a hyper cloud approach for some of the use cases. This is largely because, at times, a specific cloud becomes expensive for certain use cases.

At this moment, we do not need to orchestrate multiple clouds, as we are using a single public cloud provider. In the near future, if a need arises, plenty of orchestration tools are available in the market.

Better World: As a technology leader, how critical is it to balance the short-term revenue requirements against long-term technology implementations?

Sunit Vakharia: There is a strong understanding of what needs to be prioritized. The current COVID-19 situation is undoubtedly complicated. It requires leaders of all departments, and not just technology, to make a thorough evaluation of all investment decisions because ultimately, you’ve to run business.

The critical goals of implementing any new technology are innovation, secure operations, and ease of business. Their importance can vary for different organizations, depending on their nature and scale of business. Many young enterprises make the mistake of implementing a technology solution because someone else is doing that, which is wrong and misleading. All technology implementation decisions should be finalized after getting answers to these questions: Is it making sense for my organization? Will it help my customers and the business we operate? Will it help in driving our future aspirations and the business goals we intend to achieve in the next quarter?

For instance, at U GRO Capital, we did not make investments in Blockchain technologies, which is exciting, yet some time away from the overall ecosystem maturity. So, we will not look at such pieces now and can explore them at a later stage when it makes real-life business sense for us. But what we want to do is to enable our customers and the sales team to work efficiently, keeping in mind the social distancing measures; and limit the physical visit and interaction during the collection of documents or at the time of money disbursement.

U GRO Capital’s customers are small enterprises, and we do understand that they need handholding. So we need to implement solutions that are relevant and more comfortable for our customers to understand and use.

Better World: You mention security as a key focus area for enterprises. Can you share some of the initiatives taken by U GRO Capital to enhance your information security architecture?

Sunit Vakharia: We’ve invested in the Endpoint Detection and Response (EDR) platform. It is a cloud-based endpoint protection platform, which is designed to overcome the confines of legacy security solutions. The platform protects entire traffic from malware attacks, ransomware attacks, and other potential threats coming through either the web or emails, as those are already predicted. We are also implementing industry-leading Enterprise Threat Protector DNS for controlling what can be accessed on our networks. Besides, a Data Loss Prevention (DLP) solution from Microsoft has been deployed. That means all the emails that typically come to us are getting monitored, thus ensuring that our teams do not get spam emails.  It also helps us detect and block sensitive data transmission.

We are also working to implement a privileged/password access management (PAM) solution, which means anyone who wants to access our infrastructure, our database, or the applications need to request access. The request will come for approval to our information security team, which will review it and open up the entrance to the network border. PAM solutions ensure that there is no illegal access through the internet. Through PAM, all network access, control, monitor, and infrastructure can be audited. This enables us to see the tasks or actions done by a specific individual.

Information security is a continually evolving area, and we will continue to invest in solutions to strengthen our IT security defense on an ongoing basis.

Enterprises jump on AI bandwagon, but seat belts are few

Enterprises jump on AI bandwagon, but seat belts are few

Artificial intelligence (AI) is swiftly moving to the mainstream and emerging as a powerful engine for many organizations, prompting them to jump on the AI bandwagon to accelerate growth, innovate, and disrupt the market. The Indian government and industry bodies are extensively focusing on building an AI ecosystem that could help the country to develop and implement cutting-edge solutions (See: New CII forum formed to help build an AI ecosystem)

However, according to a recent study, Indian enterprises need to beef up their risk-management capabilities to leverage AI’s potential and dodge threats that may emerge after scaling up AI deployments.

The study titled, Can enterprise intelligence be created artificially?, commissioned by global consulting major EY and trade association body Nasscom, says that 60% of Indian executive leaders believe that AI will disrupt their businesses within three years. Yet, only 25% of enterprises have deployed AI solutions. Over 500 top CXOs across India participated in this survey and shared their AI adoption journey highlights along with the critical challenges faced by their companies.

The findings of the EY-Nasscom survey also disclosed that the majority of the enterprises are still battling out governance and risk management concerns for mass AI adoption. According to the EY-Nasscom survey, 74% of the respondents said that they had established a formal strategy or obtained C-suite sponsorship to initiate or scale up their AI programs. However, despite riding the AI bandwagon, a whopping 88% of the respondents stated that their risk management frameworks required improvements to address AI-specific concerns in areas such as ethics, accountability, and explainability.

After a couple of years of rigorous prototype testing and its applicability in the modern-day technology ecosystem, Indian enterprises are now finally waking up to the potential of AI and plan aggressive deployments. There is a broader understanding that AI adoption will help enterprises strengthen their cost-optimization efforts, operational efficiency, customer experience, and revenue growth. The time is now to move away from the development aspect to model validation.

A good governance structure is missing

AI tools are largely statistical models. They can be customized and come in wide ranging forms. Such models have their benefits and challenges.

One of the critical advantages that AI offers is its incredible competence to simplify the decision-making process. The integrated analytics and data science act as a catalyst for transformation, enabling enterprises to review in-depth insights and make precise decisions. It empowers leaders to transition time-consuming, complex, and repetitive tasks to AI-driven tools, thus assigning more meaningful responsibilities to them while freeing up the resources.

It is a well-known fact that various AI tools, such as robotic process automation (RPA)  and natural language processing (NLP), need diverse technology combinations to demystify their true potential.

Like every technology, AI deployment needs strategic planning and strongly interconnected governance models to make it a success in any ecosystem. Some of the core risks allied with AI include algorithm-related bias, legal compliance, concealed cyber attacks, programmatic errors, and overdependence on the technology. AI systems handle vital and sensitive organizational data, and hence, these risks, if not appropriately managed, can cause ambiguous and misleading results, leading to massive loss of corporate reputation and revenue.

“AI needs to be understandable, auditable, and grounded on reliable data. Integrated governance is needed to promote the reliability of data gathering, storage, and its usage, with adequate safeguards built-in through a robust risk management framework. Almost half of the surveyed enterprises state that their data strategy, specifically as it relates to harmonizing data from disparate datasets and strengthening data security, has significant scope for improvement to ensure AI-program success,” the EY-Nasscom study adds.

Some of the other elements that may influence the AI-success in any organization include the availability of accurate data, the digitization level of an enterprise, and the maturity of the partner network.

Debjani Ghosh, President, NASSCOM

 “As industry witnesses a rapid advancement in new technologies, Artificial Intelligence increasingly becoming an imperative for businesses across industries. Implementing AI will not only catalyze the innovation to stay competitive but also generate long-term value for enterprises. The NASSCOM – EY survey is ready reckoner that AI adoption is a critical competitive lever. It enables business leaders to infuse technology at speed.” 

Vijay Bhaskaran, Partner – Technology Consulting, EY

“AI has immense capability to unlock exponential value for businesses and navigate the complexities of the ever-evolving digital economy. However, enterprises too need to equip themselves with the right AI platform that can help them rapidly adopt and scale AI solutions, resulting in faster, smarter and future-ready businesses. It is our constant endeavour to help organizations transform by automating intelligently with our unique propositions in artificial intelligence (AI) consulting.”

Nitin Bhatt, Partner & Technology Sector Leader, EY India

“AI holds tremendous potential in helping companies innovate, enhance competitiveness and generate significant long-term value. AI adopters have already achieved remarkable success in transforming their business models, operational processes and stakeholder experiences. As business leaders continue to push the frontiers of technology and the future success of AI will be driven only by our inspiration and imagination.”

ICICI Prudential extends coverage of conversational AI Ligo

ICICI Prudential extends coverage of conversational AI Ligo

Private-sector insurer ICICI Prudential Life has extended the availability of its conversational artificial intelligence (AI) chatbot ‘Ligo’ on Google Assistant to address customer queries. Its customers will need to activate Google Assistant on their Android smartphones and speak out their policy number or registered phone number to get various details about their policy.

“It is as simple as asking Google for directions or traffic. In this ever-evolving digital world where speed, efficiency, and convenience are continually being enhanced, there has been rapid adoption of AI-powered voice assistants by individuals owing to personalized and immediate experiences being provided,” said ICICI in a statement.

ICICI Prudential introduced conversational AI-based Ligo chatbot on its website and mobile app in 2018. ICICI claims to have addressed around two million queries through this chatbot with 91% accuracy.

“At ICICI Prudential Life, all our innovations hinge around customer-centricity. Sometime back, we embarked on our hyper-personalization journey built on the pillars of 3 Vs. – Video, Voice, and Vernacular. Catering to the evolving needs of our customers, we have enabled our customer service voice bot LiGo on ‘Google Assistant,’ making it accessible on all platforms and devices it is available on,” said NS Kannan, Managing Director and CEO, ICICI Prudential Life Insurance in the statement.

In a volatile, uncertain, complex, and ambiguous (VUCA) era, it has become critical for banking and insurance companies to create a differentiated strategy for the convenience of their customers. Tools such as conversational AI Ligo are a technological means to help the sector drive several of these new-age innovations. (See: AI in banking now geared for a takeoff )

Leveraging technology to drive exceptional experience

Since its debut in 2001, ICICI Prudential has been taking major steps to leverage the potential of new-age technologies to further provide a more personalized experience to its customers. On many occasions, the company has indicated its inclination to invest aggressively in digital platforms to deliver superior experience and improve its customer base.

In its performance update for FY2020, ICICI Prudential has mentioned focusing extensively on modern-day technologies in the current fiscal to improve service offerings. It also plans to significantly reduce conventional channels with end-to-end digital solutions for its business activities.

ICICI Prudential was one of the first life insurers to get WhatsApp business verified account, which helped it drive 1.39 million transactions until April 2020. The company has also reportedly been toying up with the idea of using Blockchain technology for quick and error-free claim settlement. It is putting extensive focus on analytics, automation, and machine learning-based technologies to deliver uninterrupted services, including claims, during the COVID-19.

“ICICI Prudential has introduced a bouquet of digital enablers to address every requirement of a customer during the policy lifecycle – from onboarding to servicing the needs of the customers. For instance, customers can use the company’s digital enablers to transact online and each of the digital enablers, i.e. WhatsApp, the Company website, mobile app and Chatbot LiGo are almost equivalent to a virtual branch,” the company says.

Promoted by the ICICI Bank Limited and Prudential Corporation Holdings, ICICI Prudential has consistently been a leading player in the Indian life insurance sector. Its Assets Under Management (AUM) as on 30 June 2020 stood at ₹ 1,700.06 billion.

New CII forum formed to help build an AI ecosystem

New CII forum formed to help build an AI ecosystem

Confederation of Indian Industry (CII) has launched a new forum on artificial intelligence (AI) to help India develop a much-needed AI ecosystem to drive new opportunities and growth.

The CII AI Forum will focus on developing a robust AI ecosystem in India by developing awareness at scale and strengthening capabilities by skilling/reskilling the workforce for the future, CII said. The sectors prioritized for this year are banking and financial services industries (BFSI), retail, social (healthcare), and manufacturing (automotive).

The forum further aims at collaborating with the Indian government, to help shape conducive policies and a regulatory regime, encourage partnerships in research and development, and facilitate AI-based solution pilots in the priority sectors.

CII said that the forum would be chaired by Sandip Patel, Managing Director, IBM India/South Asia

“As the economy moves into the recovery and revival phase, the transformational potential of responsible AI-driven solutions can be used to fuel India’s growth story in a big way. CII AI Forum will look at initiatives to spur local innovations. This will make AI adoption a reality and further the national agenda of Digital India and Make in India for India and the world. More importantly, the forum will work on policies to embed trust and transparency into AI applications and processes, a critical step in realizing the true promise of the technology for business, society, and the world,” said Sandip Patel in a press statement.

India’s focus on AI has been steadily growing, and the government think tank is consistently working to leverage technology for the country’s economic growth. As part of its efforts, India has recently launched a National Artificial Intelligence Portal (http://www.ai.gov.in) to promote and showcase the local AI-related advancements.

This portal is a one-stop digital platform for AI-related developments in India, featuring resources such as articles, startups, investment funds in AI, resources, companies, and educational institutions related to AI in India.

The website has been developed by the National Association of Software and Service Companies (Nasscom) in consultation with the National e-Governance Division of the Ministry of Electronics and Communications Technology (MeitY). (See: India gears up for AI leap in post-Covid-19 era)

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