WhatsApp Privacy Survey

Better World User Survey on WhatsApp Privacy Policy

by | Jan 29, 2021 | Policy, Privacy

Better World User Survey on WhatsApp's new privacy policy finds that 72% are open to switching to another viable messaging platform.
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Users vent out displeasure, want government to crack whip

WhatsApp Privacy Policy Survey Report

Survey and analysis by Deepak Kumar

There is a thin line that divides respect for privacy and intrusion of privacy. In the age of the digital, this line becomes wavy and fuzzy as well. For big internet companies, the user data that resides behind the line is a gold mine. The more they get of it, the richer they get.

The recent WhatsApp privacy policy changes are just about that. By gaining a right to use and share WhatsApp’s select user data with partners, Facebook aspires to gain an unsurmountable edge in the digital advertising world. It goes without saying that WhatsApp data can help reap rich ad dividends for parent company Facebook. Users are not pleased. In respose to the one-week-long Better World survey concluded recently, a majority of them (67%) want the government to step in some way, as discussed ahead in this report. Notably, these include Business WhatsApp users as well. In fact, by the time of writing this report, various leading media portals had reported that government had written to WhatsApp and asked the company to roll back the proposed privacy-policy changes.

It all started when WhatsApp started sending out notifications to its users to the effect that it had updated its privacy policy and the users could either accept the new policy or quit using WhatsApp by 8 February 2021. Meanwhile, while this report was underway, the deadline was extended by more than three months. Users now have to accept the new privacy policy by 15 May.

WhatsApp’s privacy-policy change and the aftermath

Users’ retort has indeed been quick, sharp, and massive. They poured out their disapprovals in words as well as in actions. Millions of users posted and tweeted their angst against the move and even signed up on alternative messaging apps such as Signal and Telegram. Tesla Founder Elon Musk’s two-word tweet, “Use Signal,” helped drive a switch from WhatsApp, particularly given his following of 41.5 million on Twitter.

The rush to leave WhatsApp was so high that servers of Signal were not able to take the load of new signups. At one point, Signal sent out a tweet, “Verification codes are currently delayed across several providers because so many new people are trying to join Signal right now…Hang in there.”

On 11 January 2021, Facebook’s shares declined 4.01% on a day when Nasdaq slipped just 1.55%. On 12 January, it further declined 2.24% on a day when Nasdaq rose 0.77%. On 14 January, it happened to be at the lowest in more than six months.

Better World ran a quick user survey, where 37% users said they considered the move a serious breach of their privacy, while 45% said they it was not good but they could live with it. Only around 18% said the change didn’t bother them at all. However, some of these 18% users were already using other messaging apps along with WhatsApp.

WhatsApp privacy policy-Graph1

What’s the big deal about privacy in the age of social media?

In the age of social media, many of us have become comfortable sharing our thoughts and views on Facebook. In fact, many people don’t mind sharing sensitive personal information such as location and travel plans not just with friends but also with public at large.

However, when it comes to WhatsApp, the behavior often changes. Many of the users’ chats are peer-to-peer in nature and may not be meant for public viewing or consumption. The same would apply to the other activities they perform on WhatsApp, whether today or in future. These would include the financial and transactional activities performed on the WhatsApp platform.

In a digital living environment, if a Facebook wall may be considered comprising areas of the lobby and the living room, WhatsApp will certainly be akin to the bedroom and beyond.

No wonder, the recent changes in WhatsApp’s privacy policy have created a din that Facebook could not see coming.

In the wake of the user backlash, WhatsApp had to get into a defensive mode, sending out clarifications and explanations. However, a damage had been done by then. In a first reaction, 17% users responded to the Better World survey said they were quitting/had quit WhatsApp for good, while 45% said they would accept the change but start exploring other or additional options. Interestingly, 12% said they were already using another social messaging app. However, a good 26% said they would accept the changes and keep using WhatsApp as before.

WhatsApp privacy policy-Graph2

The myth that users are unaware and don’t care for privacy is broken

Often, as an extension to the assumption that transparency is the hallmark of a digital age, it is argued that privacy is hardly a thing that users care about. The user backlash against WhatsApp’s privacy assumptions easily breaks that myth. It also reminds one of the “Free Basics” event a few years ago. Users had then considered it an attempt to compromise ‘net neutrality,’ and Facebook had to roll the offer back.

The promptness of users in defending their privacy and other rights can easily be evidenced by these two examples. The events also show that users are well aware of the repercussions of any policy change or a new offering in the internet world. This is echoed by this survey results, with 80% users stating they were aware that WhatsApp was changing its privacy policy, and would be sharing a range of user data with Facebook and Instagram platforms with effect from 8 February 2021 (now 15 May 2021). The remaining 20% users said they were not aware of such changes. It is likely that some of these users were yet to receive the notifications regarding policy change when they took this survey.

Further, around 47% of users said they understood the implications of WhatsApp’s new privacy policy for users reasonably well and another 18% said they understood it fully well. By contrast only 29% said they didn’t understand it well enough while another 6% said they didn’t understand it at all. Overall, this implies a high incidence of awareness around WhatsApp’s new privacy policy.

Notably, while the messages will remains end-to-end encrypted, the new policy means sharing a host of user-related information with Facebook and other third-party platforms. These include information about a user’s location, IP address, mobile operator, timezone, phone number, and receipt of a Facebook or WhatsApp account. Additionally, conversations associated with business accounts will now be shared with Facebook.

WhatsApp privacy policy-Graph3

The damage-control measures may be too little too late; more is needed

WhatsApp has issued a number of clarifications and explanations pertaining to the change. Those clarifications, however, have been far from satisfactory. Its parent company Facebook says the new policy changes are directed only at Business WhatsApp accounts and not the individual accounts. Also, it says only certain ad-related information will be shared with Facebook and other group companies.

However, on the actual Privacy Policy page, some of the statements may sound alarming to users. It states in one place, “We work with third-party service providers and other Facebook Companies to help us operate, provide, improve, understand, customize, support, and market our Services,” and adds, “When we share information with third-party service providers and other Facebook Companies in this capacity, we require them to use your information on our behalf in accordance with our instructions and terms.”

What if third-party service providers don’t follow the “instructions and terms,” as had happened when in 2018 Cambridge Analytica was found to have harvested data of 87 million users from Facebook in 2016 under the guise of a survey app? In September 2018, again, hackers were able to exploit an API vulnerability to gain access to data of around 50 million users. In September 2019, data of 419 million Facebook users, including names and phone numbers, was exposed online, said Techcrunch. Three months later, data of 267 million Facebook users was reported by Comparitech as being in the wild. In March 2020, Comparitech revised the number to 309 million after finding data of another 42 million residing on another server had been compromised as well.

Given Facebook’s not-so-stellar record in protecting user data from being exploited by threat actors, it may be concerning for users to let some of their WhatsApp data be mined by Facebook and other third-party service providers.

WhatsApp, on its Privacy Policy page, further adds, “When you or others use third-party services or other Facebook Company Products that are integrated with our Services, those third-party services may receive information about what you or others share with them.” “Please note that when you use third-party services or other Facebook Company Products, their own terms and privacy policies will govern your use of those services and products.”

WhatsApp is not clear what this amounts to when used in conjunction with the previous two statements. Does this mean that if WhatsApp users share certain information with Facebook or other third-party services integrated with WhatsApp, the privacy policies of those services take over and WhatsApp’s privacy policy loses jurisdiction?

It will help if WhatsApp addresses such concerns and questions in its Privacy Policy document.

Pavan DuggalPavan Duggal, Indian cyber law expert

“I’m surprised that WhatsApp has done this even though India is their largest market. Effectively this means that WhatsApp, apart from sharing personal data, also discloses your transaction-associated information, which means including your credit card number, your debit card number, and your bank details. At the same time, they will share the IP address of users. It’s a very perilous situation, especially in a country that lacks a strong legal ecosystem around cyber laws and data security. Such policy changes can upsurge the probabilities of misusing users’ data by anti-social elements.  I strongly believe that people should count on more secure platforms such as Signal and Telegram for their messaging needs now.”

Rajesh Agarwal, Head IT, Aamor Inox

“People are moving to Signal and Telegram, but they are also coming back to WhatsApp. I’ve been using Signal for some time, along with WhatsApp, and found it is not as mature as WhatsApp is. There are many missing aspects in Signal, like, the personal reply feature. I found even the deletion of chat a cumbersome process in Signal. I understand the privacy concerns, but that’s there across the app ecosystem, and here WhatsApp is at least telling users what it is sharing and what’s not. Most of the users are testing Telegram and Signal while keeping WhatsApp as a primary communication tool. It will be exciting to see if this behaviour fluctuates and WhatsApp could address some of the privacy concerns that users may have”

Shashwat DCShashwat DC, Communications & Engagement (Research) at Azim Premji University

“While WhatsApp may try to dispel all fears about privacy expounding that its messaging platform is end-to-end encrypted, in reality, Facebook seems to trying to seize a lot of personal data to earn from its advertising business. To avoid such instances and provide users much-needed control over their data, India needs to implement its data protection law just like Europe’s stringent GDPR at the earliest. The world’s largest democracy, with a burgeoning IT sector, cannot risk the privacy of its citizens.”

There is a need for stakeholders to establish certain minimum privacy-policy norms

The right to privacy has been recognized as a fundamental right emerging primarily from Article 21 of the Constitution of India. Article 21 pertains to protection of life and personal liberty, and states, “No person shall be deprived of his life or personal liberty except according to procedure established by law.” In August 2017, Government of India had set up a committee under the chairmanship of retired Justice BN Srikrishna to submit a report on data protection. The committee submitted its report in July 2018.

In its opening note, the report recognized that “the protection of personal data holds the key to empowerment, progress, and innovation.”

The Committee had noted that “any regime that is serious about safeguarding personal data of the individual must aspire to the common public good of both a free and fair digital economy.” “Freedom refers to enhancing the autonomy of the individuals with regard to their personal data in deciding its processing which would lead to an ease of flow of personal data,” it added.

Justice Srikrishna Committee had emphasized that processing (collection, recording, analysis, disclosure, etc.) of personal data should be done only for “clear, specific and lawful” purposes. Also, only that data which is necessary for such processing is to be collected from anyone.

Based on the recommendations of the committee, amounting to a draft Personal Data Protection bill prepared in 2018, a revised Personal Data Protection Bill was approved and placed in December 2019. A joint Parliamentary Committee (JPC) chaired by Meenakashi Lekhi and comprising 20 members from Lok Sabha and 10 members from Rajya Sabha was constituted to submit its report. The JPC had conducted more than 55 sittings in 2020. Oral evidences were heard by the JPC from various state as well as non-state actors including Amazon, Google, Facebook, Jio Platforms, Paytm, and Twitter, among others. The final report of the JPC is awaited.

 Despite the fact that right to privacy has been recognized as a fundamental constitutional right, experts have been of the opinion that a law on data protection should be dynamic and not statutory in nature. This is more so because as digital economy becomes more and more prevalent and mainstream, data itself becomes dynamic in nature.

Coming to data protection, it is important to first distinguish between stationary data and moving data. While it can be reasonably guaranteed to foolproof privacy and security of stationary data, it can get very hard to ensure privacy of moving data.

The velocity of a moving data can be lightning fast in today’s digital environments. So once a private data gets into a public domain, even the slightest lapse or gap at the end of a data custodian could be disastrous. The hacks and misuses listed out earlier in this report are a testimony to this assertion.

It is therefore critical that, as we progress further into the digital economy, we ought to remove all regulatory fuzziness and laxity on the privacy front. A majority of respondents to the Better World survey subscribe to this view, with 24% noting that the government should ask WhatsApp to roll back the changes and another 43% stating that there needs to be a more holistic regulation in place. However, 33% of the users said that it would be better to let users be the best judge, though less than 22% of these users said they were fully aware of the implications of WhatsApp’s new privacy policy as users. Of the remaining 78%, slightly more than 26% said as users they didn’t understand the implications of WhatsApp’s new privacy policy at all or well enough, though more than 54% of these users said they reasonably understood the implications if not fully well.

WhatsApp privacy policy-Graph4

The choice of alternative reinforces that privacy is the key concern

Signal, which is considered to be the most privacy-oriented messaging app (see Table), was the first choice of those users who said they will look for WhatsApp alternatives. In this case, respondents had the option of selecting one or more apps, including WhatsApp. Telegram, which is considered second-most privacy-friendly app, had the second highest user preference.

While 34% of the users voted for Telegram as a WhatsApp alternative (and in some cases, as a replacement), a good 24% voted for Signal also. A fair percentage of respondents (15%) said they were sticking with WhatsApp even though they were using or considering to use apps other than WhatsApp as well.

The immediate user response, as evidenced from the survey, has been quite aggressive. While 18% of respondents said they had already quit WhatsApp as the only app, another 25% said they planned to do so within a week’s time and yet another 29% said they planned to quit in a month’s time. However, 28% said they had no plans to quit WhatsApp.

FeaturesWhatsAppTelegramSignal
Subscribers (Global)2 billion400 million20 million
Cross platformYesYesYes
Video and voice callYesYesYes
End-to-end encryption Personal messages and calls are end-to-end encrypted.Only for secret chatAll features are end-to-end encrypted
Type of softwareClosed-source privacyOpen-source privacyOpen-source privacy
Information collectionUser’s location, IP address, mobile operator, timezone, phone number, and details of a Facebook or WhatsApp account.Device data, IP addresses for moderation, phone number and the User IDOnly phone number for registration
Group chatsUp to 256 membersUp to 200,000 members1,000 members
File sharing capabilityVideos with 16MB limit in size and regular files up to 100MB2 GB100 MB
Folder managementChats can be stored through emailChats can be moved in to foldersNo such feature exists with Signal
Disappearing messages featureEnables self-destruction of a message after 7 daysEnabled through self-destruct timerEnable self-destruction after 5 seconds to 7 days once a user read the message
Data backupYes, online and offline backup on google driveYes, on Telegram’s cloudNo, stored on its own cloud platform
Group chat securityE2ENoE2E
Cross platformYesYesYes
WhatsApp privacy policy-Graph5
WhatsApp privacy policy-Graph6

Analyst’s Views

Better World is of the view that while the responses to this survey do reflect users’ displeasure with the new privacy policy, the actual actions taken by them will likely be different in many cases. Particularly, those users who are considering to quit WhatsApp in a month’s time, are more likely to have second thoughts and may stay put. It is also likely that some of the users who have already quit may come back after some time.

The key reason for such reconsiderations would be the huge user base that WhatsApp currently enjoys. While WhatsApp had a colossal global base of 2 billion subscribers, Telegram has a much smaller base of 400 million and Signal has a miniscule base of 20 million by comparison. Even if a few million WhatsApp users move to other platforms, it will not be fruitful if a significant percentage of their contacts also move to those very platforms. If that doesn’t happen, users could feel compelled to come back to WhatsApp for their daily messaging needs.

Notably, when considering alternative apps, 26% said they were sticking with WhatsApp. Further, when asked to provide a timeline for quitting, 28% said they had no plans to quit. It is quite possible that when it comes to actually quitting the platform, a much higher number of users will reconsider.

A consolidated view of respondents’ profiles

WhatsApp privacy policy-Graph7

About the Analyst and the Survey Methodology

Deepak KumarDeepak Kumar

Deepak is an ICT industry analyst with more than 25 years of experience in researching and analyzing multiple domains. His focus areas are strategic business and marketing advisory, sales enablement, and public speaking.  He has published reports, whitepapers, case studies, and blogs in areas of cloud, mobility, social media, and analytics.

He is Founder and Chief Research Officer at BM Nxt and Better World. He has earlier worked with IDC, Reuters, Voice&Data, and Dataquest in leadership roles spanning research, advisory, and editorial functions. 

About the report

The Better World WhatsApp Privacy Policy Survey Report was prepared by analyzing results of a primary research and supplementing it with data and insights collected from secondary research.  

The Better World WhatsApp Privacy Policy Survey was conducted via an online form that was circulated among more 1,000 respondents.  A total of 565 valid responses were collected during the period 9 January to 25 January 2021.  Better World also spoke to multiple respondents for qualitative insights. The surveys were led by Jatinder Singh, Director, Research and Insights, Better World, and independent market researcher Deepti Arora.  

Acknowledgements

I take this opportunity to sincerely thank all the survey respondents for taking time out and providing their inputs, without which this report would not have been completed in a timely manner. 

MORE FROM BETTER WORLD

Chandresh Dedhia, Head – IT, Ascent Health

Chandresh Dedhia, Head – IT, Ascent Health

In Focus

Chandresh Dedhia

Head of Information Technology
Ascent Health

There is a strong emphasis on touchless behavior and hence on AI-based touchless technologies.

As the COVID-19 pandemic has persisted, businesses have responded with due precautionary measures, while making a swift transition from the traditional physical work environment to an virtual work ecosystem as much as possible. For a majority of enterprises, the remote-working model was implemented almost overnight and turned out to be a massive experiment during the first phase of lockdown. 

In India, the work-from-home (WFH), was earlier mostly limited to privileged users. However, the pandemic introduced a significant and extraordinary change. Now, many companies have extended the complete WFH policy for their employees until June 2021. Today, all eyes are on the technology leaders who have assumed an enormous responsibility to devise and execute a differentiated tech strategy to embrace this new normal as part of a process.

In a recent interaction with Jatinder Singh of Better World, Chandresh Dedhia, Head of Information Technology, Ascent Health, outlines the top technology trends and challenges that the businesses are facing in the wake of COVID-19 pandemic. He also shares some of the best practices and technology implementations that could lead enterprises to deliver an exceptional customer experience with minimal disruption. Excerpts.

On the new normal and learnings
In today’s highly fluid situation, the business and IT landscapes are becoming more and more complex. Traditional models and architectures have lost their sheen. The longer the pandemic stays, the stronger the chances are that we will not go back to the pre-COVID normal. The last few months have helped us learn and unlearn many things, and these learnings will pave the way for the new model. Things have changed, people have transformed, and mindsets have changed. There is an indelible impact on almost everyone.

Moreover, because of the new operational dynamics, organizations have altered their policies. They are now focusing more on innovation and agility. Digital transformation is high on the agenda. The current crisis has given a growing sense of belief and visibility to enterprises on the best ways to tackle any future disruptions.

On technology trends and business order post COVID-19
I feel that there is a natural push towards the implementation of new-age technologies such as machine learning, artificial intelligence, business analytics, and robotic process automation (RPA). Until now, the adoption was happening at an unhurried pace. Now, digital transformation is no longer an option but a competitive advantage. The new normal is here to stay for a very long time, and no organization will like to be stuck because of its traditional ways of working. Enterprises have understood that they will need to explore ideas and means to ensure that the business continuity remains intact. Of course, given the fact that businesses have managed to stay afloat in the last four months, most of them are well equipped to plan their working models for the future.

There is a strong emphasis on contactless behavior, and this is likely to remain in place for an unspecified time. The pandemic has compelled us to keep focusing on social distancing, and hence enterprises will have stringent policies around contactless behaviors. Much focus will be on AI-based touchless and remote monitoring technologies implementation. So, the traditional model of working will be replaced by new working ways. Technologies like video and web-conferencing will continue to witness tremendous traction.

It is also expected that most of the organizations will invest a significant amount in multiple cloud environments to keep disruption at bay. The hybrid cloud model is likely to gain substantial traction businesses across sectors.

Going forward, companies will evaluate if they can save costs by reducing real-estate, and heavily relying on the new-age technologies for scaling-up. Technology is a great enabler, and ultimately all these benefits will be passed on to the employees. Organization can enhance the existing CCTV setups to accommodate social distancing, face masks, and hand gloves algorithms.

On balancing the short-term revenue requirements against long-term technology investment: 
It is natural for any organization to rationalize its investments. We are no exception either. Every technology investment is being seen in the long-term horizon of, say, three to five years. Anything less than that is technically not a tech investment. For instance, there might be days when manufacturing costs may outweigh any tech-implementation decision. However, that doesn’t mean that the company won’t invest in the required technology. Yes, at times, you’ve to face such tests, but tech investments always have their significance, and decisions are taken based on the value that the technology provides. For instance, let’s say an organization needs to invest in a face-scanning or a retina-based attendance system. Probably before the pandemic, there was no urgency to implement this technology. But in the current environment, everyone understands the long-term benefits of such contactless technologies.

On challenges related to security threats
Remote working has become a new reality, and in a way, the new normal. The COVID-19 pandemic has created a concept of work from anywhere. Not just thousands but lakhs of people have shifted to WFH almost instantaneously. Hackers are always game to take advantage of such unparalleled situations. And for enterprises, it has become challenging to monitor and analyze the behaviors of employees who are accessing corporate data and networks remotely. Much focus will soon be on combining detection tools with machine-based cyber threat intelligence. Organizations will strengthen their capabilities to monitor behaviors and applications accessed by employees. Enterprises will continue to revisit their security policies and solutions to reduce risks to IT infrastructure. It is the need of the hour for businesses to consistently evaluate their readiness for supporting remote working as they scale up. There will be growing pressure on implementing a very sophisticated information security policy. Even SMEs will move away from free security tools and focus on robust and advanced information security solutions.

Chandresh is an IT business transformation leader with experience in digital, IT infrastructure, enterprise applications, information security, and IT governance and compliance. He has won numerous awards for his wide-ranging work in the domains of IT infrastructure and security.

An eloquent speaker and writer, Chandresh is also a marathon runner, environmentalist, and fundraiser. He has been associated with the Umeed Foundation for last three years and has raised more than Rs 6 lakh for education of needy children.

Expertise

  • Warehouse management and automation
  • Data virtualization on Denodo
  • Robotic process automation (RPA)
  • Software-defined WAN (SDWAN)
  • Mobile application development (Low Code)
  • Information security management
  • Cloud-based services on Amazon AWS and Google GCP
  • Enterprise applications and integrations
  • ERP implementation and support
  • B2B application support
  • DevOps and data engineering

Education

  • Global CIO Programme, Digital Innovation, Indian School of Business
  • MBA in Business Management, Marketing and Related Services from ITM and Southern New Hampshire University
Crypsis buy will augment Palo Alto’s AI-driven offerings

Crypsis buy will augment Palo Alto’s AI-driven offerings

Global cyber security major Palo Alto Networks has signed a deal to acquire The Crypsis Group, a consulting firm that operates in incident response, risk management, and digital forensics. Palo Alto will pay $265 million in cash for the purchase. The acquisition process is likely to finish during the quarter ending 31 October 2020.

Palo Alto Networks already has the capability to provides prevention, detection, and response capabilities through Cortex XDR, its ambitious artificial intelligence (AI)-based cyber security solution that natively integrates network, endpoint, and cloud data. Launched in 2019, XDR is an open-standard solution that harnesses technologies such as AI and machine learning (ML) to rapidly detect and respond to threats across an enterprise and its network.

Post Crypsis acquisition, Palo Alto plans to incorporate the Crypsis Group’s processes and technology into Cortex XDR. This integration will help Palo Alto strengthen its security consulting and forensics capabilities to collect rich security telemetry and to analyze, manage breaches, and initiate rapid response actions.

“The proposed acquisition of The Crypsis Group will significantly enhance our position as the cybersecurity partner of choice while expanding our capabilities and strengthening our Cortex strategy. By joining forces, we will be able to help customers not only predict and prevent cyberattacks but also mitigate the impact of any breach they may face,” said Nikesh Arora, chairman and CEO of Palo Alto Networks in a company statement.

The Crypsis Group boasts of managing some of the most complex and significant cyber security incidents and manages over 1,300 security engagements every year, serving organizations across the healthcare, financial services, retail, e-commerce, and energy. As part of the agreement, post-acquisition, all of Crypsis Group employees and the CEO, Bret Padres, will join Palo Alto Networks.

Big opportunity

The COVID-19 pandemic has put enterprises under severe stress, and they are continuously redefining their business continuity plans for enabling their remote workforce to deliver exceptional results for clients. In such a scenario, their IT assets, cloud systems, departmental servers, and data centers have become all the more critical. (See: What it takes to secure IT in the COVID-19 era)

With a remote working environment becoming the new normal, there has been a growing risk for businesses to face new and advanced threats while they focus on agility and manage the scale. (See: Combating threats in the new normal)

“As threat actors continue to professionalize and grow in sophistication, the risk of revenue and the reputational impact of a security breach increases dramatically. To focus on the health and growth of their business, organizations need trusted partners to not only quickly and efficiently respond to and contain attacks but also leverage their learning and insight to prevent future attacks,” said Palo Alto in its release mentioning the Crypsis Group buy.

The current uncertain environment has given cybercriminals a lucrative opportunity to invent novel attacks for data theft. Given the fact that enterprises have accelerated their digital transformation plans and all operations are expected to move into a virtual environment, businesses cannot afford to take risks and are hence expected to invest massively in cyber security solutions in the next few years.

IT security players like Palo Alto are making full use of this opportunity and fast-tracking their capabilities to capture a significant share in the growing market. Since its debut in 2005, the company has expanded its horizons significantly and is offering a diverse set of solutions such as next-generation firewall, endpoint protection, and malware prevention to enterprises. Its acquisition spree in the last two years includes CloudGenix for $420 million in March 2020; micro-segmentation company Aporeto in December 2019; and cloud security companies PureSec (June 2019) and Twistlock (July 2019).

Driven by the work-from-home requirements, Palo Alto reported robust fourth-quarter 2020 financial results. Palo Alto’s non-GAAP net income for the period was $144.9 million, with revenue growth of 18% year-on-year at $950.4 million.

Palo Alto competitors in the market include FireEye, Fortinet, Check Point Software, CrowdStrike, Juniper Networks, and Cisco, among others.

Tech majors extend work-from-home to keep pandemic at bay

Tech majors extend work-from-home to keep pandemic at bay

Cloud software major Salesforce has joined the list of companies who’ve extended their work-from-home policies. Salesforce has announced an extension until July 31, 2021. Top technology companies such as Google and Facebook have already extended their work-from-home policies for employees till mid-2021. Other tech majors, such as Amazon, Apple, and Microsoft, have announced remote working until January 2021.

“Over the past few months, we have been working diligently to support our employees as they navigate this difficult time. The safety of our employees and communities remains paramount. And while we continue to work on plans to re-open our offices safely, the timing of when we bring employees back will be unique to each office — and we will continue to make those decisions in a way that’s consistent with local government guidelines and the advice of our medical experts and local leadership team,” said Brent Hyder, Chief People Officer of Salesforce in the company’s blog.

The San Francisco headquartered tech-major has also announced to give an additional $250 financial support to each of its employees for buying office supplies. The company had provided similar assistance to its employees earlier this year as well. Earlier this month, consulting major EY had also announced similar financial support of US$200 to each of its employees.

Besides, Salesforce employees who are parents will be entitled to take six additional weeks of paid leave. “In all situations where schools have been closed, and students are learning remotely, parents and guardians will be allowed to work from home, even if that date extends beyond our offices re-opening,” Hyder added.

The last six months have been challenging for a majority of companies and leaders. The uncertainty brought in by the COVID-19 pandemic has made it extremely hard for both employees and employers to focus on work solely. People are dealing with issues such as social distancing, remote working, job-loss, elderly care, and ambiguity around almost everything.

As such, enterprises are finding several ways to motivate their talent and prevent burnout. Financial assistance, work-flexibility, and paid leave are some of the measures that companies are offering to support and attract employees.

The new normal is here to stay

Before the COVID-19 pandemic, the majority of the companies would offer work-from-home to a very particular set of people on a rotational basis. At that time, In India, the remote-working model was mostly viewed as pointless, with much suspicion from employers. Companies were reluctant to experiment, and employees too were not attuned to an entirely virtual work-environment. However, things changed in a short time. The pandemic has suddenly pushed people to transform their behaviors and compelled them to adopt the new normal quickly.

See also Work-from-home even after Covid-19?

Most of the enterprises and employees have successfully navigated this transition and are looking forward to remote ways of working even after the pandemic subsides. For employers, the new normal is a significant opportunity to save substantial real-estate costs and translate the cost benefits to their employees. For employees, it’s a way to be more productive by reducing travel time while staying connected with their families.

According to a recent study, Technology and the Evolving World of Work by Lenovo, the majority of those surveyed (72 percent) confirmed a shift in their daily work dynamic in the last three months. Employees feel more connected and more productive than ever before as they work from home, but the data shows financial, physical, and emotional downsides for the global workforce.

There is no doubt that the experience of the physical work environment is vital to develop strong teaming and diverse skillsets and hence cannot be completely evaded. To balance that, companies could be mulling to rotate days or weeks of in-office presence for their employees in future, especially in the services sectors.

Can OnwardMobility make Blackberry bloom again?

Can OnwardMobility make Blackberry bloom again?

After a massive downslide in the last decade, the erstwhile dominant enterprise smartphone maker is eyeing an ambitious comeback in 2021. Will Blackberry bloom again?

The enterprise smartphone maker has collaborated with OnwardMobility, a US-based company in the mobile security space, and Taiwanese multinational electronics contract manufacturer Foxconn to design and develop a new 5G Blackberry Android smartphone with a physical keyboard. According to an announcement by OnwardMobility, BlackBerry has given OnwardMobility the right to create, engineer, and bring to market a BlackBerry 5G mobile device. The new phone is likely to arrive in the first half of 2021.

“BlackBerry is thrilled OnwardMobility will deliver a BlackBerry 5G smartphone device with a physical keyboard leveraging our high standards of trust and security synonymous with our brand. We are excited that customers will experience the enterprise and government level security and mobile productivity the new BlackBerry 5G smartphone will offer,” said John Chen, Executive Chairman and CEO, BlackBerry in a statement released to analysts and media.

John Chen, who is widely credited as having earlier saved Sybase from the verge of a bankruptcy, was brought at the helm in 2013 and has since then stayed put.

See: CEO John Chen has pressed the BlackBerry restart button, actually!

Also read: With selloff shelved, BlackBerry hinges even more by Watsa

Return of the Motion?

The iconic Canadian smartphone maker once ruled the mobile market, with over 50% of the US and 20% of the global smartphone market share. However, it started losing the grip after the arrival of the iPhone4 in 2010 and its inability to foresee the rapid shifts in the market and the reluctance to transform swiftly. Today, the company is struggling with a share of less than 0.5% of the total smartphone market.

One of the biggest letdowns for Blackberry enterprise users was the company’s failure to develop a robust app store like Android and iOS. Besides, a delayed approach in introducing modern-day features such as dual camera and dual SIM also paved the way for its accelerated collapse.

In 2016, when Blackberry finally lost all hopes to reclaim its market share, it decided to move away from designing smartphones and awarded the development contract to TCL Communication. The not-so-fruitful association with TCL came to an end early this year, and the new covenant has now been given to OnwardMobility. The last flagship Android-based Blackberry phone launched by TCL was KEY2 LE, which received a lackluster response from the market. It would be interesting to see if OnwardMobility can make Blackberry bloom again.

Banking on the new normal

Due to the recent COVID-19 situation, a significant part of the population is working from home today. This trend is likely to remain in place even after the pandemic subsides. Most of the enterprise technology leaders are beefing up their network security architectures to support end customers and employees efficiently.

Despite losing its numero uno position in the enterprise mobility market, Blackberry continues to attract a specific set of users because of its classy physical keyboard and focused approach on privacy and security. As such, the new normal can present a unique opportunity for Blackberry to explore a wild-card entry in the smartphone market.

“With the increasing number of employees working remotely with critical data and applications, coupled with the constant threat of cyberattacks, there is an absolute need for a secure, feature-rich 5G-ready phone that enhances productivity. Employees are demanding better workplace technology experiences, and organizations are facing increasingly complex challenges in selecting, deploying, securing, and managing devices to meet expectations and maximize employee productivity,” says the joint statement from Blackberry and Onwardmobility.

The announcement may be surprising for many industry onlookers who wrote the obituaries for Blackberry Mobiles early this year after the termination of Blackberry-TCL collaboration. The move, however, is pleasing for the loyal Blackberry enterprise customers who have trusted its capabilities time and again.

“Enterprise professionals are eager to secure 5G devices that enable productivity without sacrificing user experience. BlackBerry smartphones are known for protecting communications, privacy, and data. This is an incredible opportunity for OnwardMobility to bring next-generation 5G devices to market with the backing of BlackBerry and FIH Mobile,” adds Peter Franklin, CEO of OnwardMobility.

It would be interesting to see if Franklin’s confidence can  translate into a renaissance for Blackberry in the post-COVID world.

For other articles related to telecom/smartphones, click here.

Facebook entices creators as it eyes the online events market

Facebook entices creators as it eyes the online events market

Social media conglomerate, Facebook, has recently launched a new paid event feature that will enable Facebook page owners and event managers to create, set up, and collect payments for virtual events. While there are many platforms available to host online business events today, Facebook’s new feature is a first of its kind, which is completely free and doesn’t charge a commission, at least for now. Better World is of the view that with this launch, Facebook entices creators in a very emphatic way.

“With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones,” said Facebook in a blog statement.

“By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings,” it added.

The feature comes free to all web and android users. iOS users, however, will have to pay a 30% app store tax as part of Apple’s tax policy. All apps on Apple’s platform have to use its payment system for the in-app payments and required to pay 30 percent tax for the same.

“We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue,” Facebook clarified in the blog post.

A tactical strategy

Facebook says users in 20 countries, including India, will be able to take advantage of this new paid event feature initially. What makes this announcement exciting is that businesses and professionals can launch, promote, accept payments, and build their user base through a single Facebook page. Event promotions can be done online by targeting specific users on the Facebook platform itself, who can pay and watch the event online.

This means that all kinds of events, from Yoga and dance classes to insightful knowledge sessions, can be hosted on Facebook for free.

Facebook is tactically marketing this new initiative as SMB-focused. The company is well aware that SMBs are the growth engines in many developing and emerging economies. By offering an exclusive and highly specialized service, it can create a vast market for itself in the post-COVID work environment. Simultaneously, by providing the services for free, it will be able to test the waters with less noise.

“In our most recent State of Small Business Report with OECD and World Bank, we found that access to cash continues to be the most common ongoing challenge for SMBs. Only 19% of surveyed businesses were getting any financial help (down from earlier in a pandemic). Many businesses are struggling, and every cent matters. Shifting in-person events to online is costly enough that companies shouldn’t have to worry about fees charged by platforms,” Facebook said.

Early this year, Facebook had also announced the launch of Facebook Shops. This initiative was to enable businesses to display and sell their products directly to Facebook users across its ecosystem, including Instagram. (See: Facebook Shops shake-up marketplaces)

A low-hanging events opportunity

The online events industry has suddenly become more lucrative due to a burst in demand, especially in the wake of the COVID-19 scenario. With work-from-home and physical distancing measures likely to remain in place for an unspecified time, businesses will continue to focus on digital avenues for meetings, conferences, and customer interactions.

Tech giants like Google and Microsoft, among others, are already putting more research and development efforts to enrich their solutions and increase their share of a lucrative online events market with good upside potential. Various studies pegged the current market size of online events at around $100 billion, slated for a five-fold increase in the next six to eight years.

Facebook, with its vast network and community of over 2.7 billion users, stands a unique chance to create a niche in the online events space. Additionally, Facebook’s Oculus division, which it acquired in March 2014 for US$2.3 billion, specializes in virtual reality hardware and software products. In future, the social giant could very much leverage the Oculus base for creating an ecosystem around virtual-reality conferences, aka events 2.0.

Tech M to use AI-based upskilling to build a ‘Fit for Future’ workforce

Tech M to use AI-based upskilling to build a ‘Fit for Future’ workforce

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, said it would leverage artificial intelligence (AI)-based learning platform to create a ‘Fit for Future’ workforce. The initiative aims to accelerate new-age skill development for over 60,000 employees globally.

Powered by New Age Delivery (NAD), this upskilling-as-a-service (UaaS) program is aimed at enhancing employee competencies across emerging technologies like 5G, cloud, big data, and robotic process automation. The learning platform leverages AI to provide interactive, on-demand, contextual, and hyper-personalized upskilling to employees in self-service mode to make them fit for future. UaaS enables employees to access world-class content and assessments from across 30+ partners along with cloud-based practice platforms and deployment avenues. The platform empowers employees for seamless transition to digital jobs. The platform is also helping Tech Mahindra tide over the Covid pandemic by facilitating more learning interventions accelerating skill development as per changing business landscape.

Harshvendra Soin, Global Chief People Officer and Head of Marketing, Tech Mahindra, said, “As a global digital transformation leader, we continue to leverage digital technologies to enhance human experiences and talent development to meet changing business and market requirements. Upskilling as a Service platform is empowering our associates to identify and pursue their career aspirations at a speed of their preference, while also giving the tools to work with renewed passion and confidence to create future-ready workforce ‘today’.”

UaaS deploys Skill Knowledge Unit (SKU), a set of related skills cutting across various roles, aimed at providing holistic learning for employees across multiple technical as well as functional (domain), behavioral, and professional skills, thus grooming well-rounded professionals with entrepreneurial and solution-oriented mindset. The platform further recommends relevant career paths and SKUs to the employees based on their current skillset, time to upskill and opportunities available.

Vaishali Phatak, Head – Technical Learning Services & Global Head of Diversity and Inclusion (D&I) said, “UaaS (upskilling as a service) is enabling our employees to continuously upskill and take charge of their growth and relevance to business throughout their journey with Tech Mahindra. The platform is helping us deliver value to our customers by grooming employees in full stack/ end to end professionals for current projects as well as future assignments. We plan to extend the platform to academia, thereby helping college students become future ready by the time they graduate.”

Tech Mahindra developed this upskilling platform in-house to create an ecosystem for higher scale and speed of skill development and fulfil people supply chain needs of the organization amidst dynamic business environment. As part of its TechMNxt charter, Tech Mahindra is betting big on next gen technologies to solve real business problems of the customers by delivering innovative solutions and services. The organization plan to leverage Upskilling as a Service platform along with aggressive industry-academia partnerships, Fit for Future re-skilling and research programs to develop digital capabilities like AI, IoT, AR/VR, and cloud to create workforce of the future.

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