Facebook entices creators

Facebook entices creators as it eyes the online events market

by | Aug 19, 2020 | Analysis, UC & C

By enabling Facebook Page owners and managers to create, set up, and collect payments for virtual events, Facebook has made its platform attractive enough.
Share to lead the transformation

Social media conglomerate, Facebook, has recently launched a new paid event feature that will enable Facebook page owners and event managers to create, set up, and collect payments for virtual events. While there are many platforms available to host online business events today, Facebook’s new feature is a first of its kind, which is completely free and doesn’t charge a commission, at least for now. Better World is of the view that with this launch, Facebook entices creators in a very emphatic way.

“With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones,” said Facebook in a blog statement.

“By combining marketing, payment and live video, paid online events meet the end-to-end needs of businesses. Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings,” it added.

The feature comes free to all web and android users. iOS users, however, will have to pay a 30% app store tax as part of Apple’s tax policy. All apps on Apple’s platform have to use its payment system for the in-app payments and required to pay 30 percent tax for the same.

“We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue,” Facebook clarified in the blog post.

A tactical strategy

Facebook says users in 20 countries, including India, will be able to take advantage of this new paid event feature initially. What makes this announcement exciting is that businesses and professionals can launch, promote, accept payments, and build their user base through a single Facebook page. Event promotions can be done online by targeting specific users on the Facebook platform itself, who can pay and watch the event online.

This means that all kinds of events, from Yoga and dance classes to insightful knowledge sessions, can be hosted on Facebook for free.

Facebook is tactically marketing this new initiative as SMB-focused. The company is well aware that SMBs are the growth engines in many developing and emerging economies. By offering an exclusive and highly specialized service, it can create a vast market for itself in the post-COVID work environment. Simultaneously, by providing the services for free, it will be able to test the waters with less noise.

“In our most recent State of Small Business Report with OECD and World Bank, we found that access to cash continues to be the most common ongoing challenge for SMBs. Only 19% of surveyed businesses were getting any financial help (down from earlier in a pandemic). Many businesses are struggling, and every cent matters. Shifting in-person events to online is costly enough that companies shouldn’t have to worry about fees charged by platforms,” Facebook said.

Early this year, Facebook had also announced the launch of Facebook Shops. This initiative was to enable businesses to display and sell their products directly to Facebook users across its ecosystem, including Instagram. (See: Facebook Shops shake-up marketplaces)

A low-hanging events opportunity

The online events industry has suddenly become more lucrative due to a burst in demand, especially in the wake of the COVID-19 scenario. With work-from-home and physical distancing measures likely to remain in place for an unspecified time, businesses will continue to focus on digital avenues for meetings, conferences, and customer interactions.

Tech giants like Google and Microsoft, among others, are already putting more research and development efforts to enrich their solutions and increase their share of a lucrative online events market with good upside potential. Various studies pegged the current market size of online events at around $100 billion, slated for a five-fold increase in the next six to eight years.

Facebook, with its vast network and community of over 2.7 billion users, stands a unique chance to create a niche in the online events space. Additionally, Facebook’s Oculus division, which it acquired in March 2014 for US$2.3 billion, specializes in virtual reality hardware and software products. In future, the social giant could very much leverage the Oculus base for creating an ecosystem around virtual-reality conferences, aka events 2.0.


Gadkari takes charge of transport ministry

Gadkari takes charge of transport ministry

Nitin Gadkari took charge of the office of the Union Minister for Road Transport and Highways in New Delhi today. He also holds the portfolio of the Union Minister for Micro, Small and Medium Enterprises.

Gadkari was Union Minister for Road Transport and Highways, Shipping, Water Resources, River Development and Ganga Rejuvenation in the previous government.

Gadkari is a member of Lok Sabha since May, 2014. He was earlier a member of the Maharashtra Legislative Council during 1989-2014. He was Minister for PWD in Maharashtra Government during 1995 to 1999.

Climate Change: Javadekar takes charge

Climate Change: Javadekar takes charge

Prakash Javadekar today assumed charge as the Union Minister of Environment, Forest and Climate Change here today. He was greeted at the office at Paryavaran Bhawan by Environment Secretary Shri C K Mishra and other senior officials of the ministry. Babul Supriyo also assumed charge as Minister of State.

Briefing the media after assuming the charge, the Union Minister said it is like a home coming for him as he already served in the ministry for two years in the first term of NDA government. He stressed that we will strongly reinforce that this ministry is seen as a facilitator and not merely as a regulator. “Economic growth and environment protection should go simultaneously, and we need to work with an increased impetus towards that”, said Javadekar.

After assuming the charge, the Minister also held a meeting with the senior officers of the Ministry where he was briefed on the key initiatives and policy issues of the Ministry.

Infosys Foundation Opens Aarohan Awards 2019

Infosys Foundation Opens Aarohan Awards 2019


The awards would recognize solutions that could positively impact the underprivileged in India. (Representative image)

Infosys Foundation, the philanthropic and CSR arm of Infosys, has announced the launch of the second edition of the Aarohan Social Innovation Awards. The award is aimed at accelerating innovation in the social sector. The Aarohan Social Innovation Awards 2019 seek to recognize and reward individuals, teams or NGOs developing unique solutions that have the potential to positively impact the underprivileged in India, at scale.

Speaking at the launch of the second edition of the awards, Infosys Foundation Chairperson Sudha Murty said, “The Aarohan Social Innovation Awards 2018 was a huge success. Infosys Foundation witnessed a very good response from social innovators across the country and eventually, 12 leading innovators were recognised and awarded. The overwhelming response we got last year, has reaffirmed my belief that there are innumerable innovators across India who are looking up to this platform to give wings to their passion by scaling their innovation and impacting millions of lives. With the second edition of the awards, we hope to discover these hidden social innovators across the country and help them scale the power of their social innovations”

The awards will accept submissions across six categories, namely, Healthcare, Rural Development, Destitute Care, Women’s Safety & Empowerment, Education & Sports, and Sustainability.

The submission process for the second edition of these awards commences on July 15, 2019 and will continue till September 30, 2019. Participants can submit entries describing their work in the form of videos that can be uploaded on the Aarohan Social Innovation Awards website. The entries must be of a fully functioning prototype, not just a concept, idea or mock up. Additionally, the project must not be an established commercial venture.

Aarohan Social Innovation Awards will also offer winners an opportunity for residential technical mentorship at the IIT Hyderabad campus for up to 12 weeks to help them further develop and scale their solutions.

A panel of distinguished judges will evaluate and select the winners whose submissions will be assessed on five broad criteria – application to a social problem or need, innovative use of technology, originality of ideas, ease of use and the quality of presentation. The jury will comprise Prof. Trilochan Sastry, former Dean, IIM Bangalore; Padma Shree Arvind Gupta, an Indian toy inventor and science expert; Prof. Anil Gupta, visiting faculty member, IIM Ahmedabad, a globally renowned scholar of grassroots innovations and founder of the Honey Bee Network; Prof. GVV Sharma, Faculty member of the Department of Electrical Engineering and Coordinator, Teaching Learning Centre, IIT Hyderabad; Sumit Virmani, Senior Vice President and Global Head – Marketing, Infosys, and Infosys Foundation Chairperson, renowned author and philanthropist Sudha Murty.


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