In a strategic move to expand its digital presence, Jio Platforms, the telecoms and digital arm of the Indian multinational Reliance Industries Limited (RIL) has revamped its Jio web browser and given it a new identity called JioPages. The company says that the newly incarnated JioPages web browser has been designed and developed entirely in India.
Jio’s ‘Made In India’ JioPages web browser has been part of Jio’s aggressive push to transform itself into a digital services behemoth by tapping into India’s growing internet marketplace.
JioPages be downloaded from the Google play store and equipped with features such as eight Indian language support, customized news content creation, faster media streaming, incognito browsing, encrypted connection, among others.
Jio’s new web browser also supports India’s regional language content and provide access to display information cards. A user can find immediate info on topics such as stock market trends, commodity prices, and cricket score through these cards.
The Blink browser engine has powered JioPages web browser. This Blink technology was developed as part of the Chromium project in 2013, supported by Google, Facebook, Microsoft, Opera Software, Adobe Systems, Intel, IBM, Samsung, among other tech giants.
JioPages could change the Indian digital dynamics
Jio’s new web browser JioPages, can be a game-changing move for the company. One needs to be cognizant that the company had earlier launched its browser in 2019 with limited success. Many users had complained about its tedious interface and the browser’s letdown to support various internet sites effortlessly.
However, with a massive surge of investments from Facebook, Google, Qualcomm, and Intel, the Jio Platforms is in a better shape to fortify its digital offerings.
On its face, the JioPages web – browser appears fast, well designed, and capable of delivering a secure web browsing experience. The new network-browser will enable Jio Platforms to offer easy access to its dozen mobile applications spanning different e-service categories such as Jio Mart.
With 5G technology set to make its foray soon, JioPages, depending upon its success, can shake-up the digital apps market. Jio might collaborate with many Indian digital companies to give them a quick launchpad through integrated links and preferential custom widgets.
A tectonic shift in Jio’s strategy
Jio, which started as India’s only telecom operator, swiftly changed gears in recent times with an eagle’s eye on becoming India’s exclusive digital powerhouse.
Today, when most of the companies struggle to exist amidst the pandemic, Jio Platforms’ enterprise value has been approximated to be over US $70 billion, crossing the 400-million subscriber milestone.
Amidst the global downturn and massive increase in internet consumption due to the pandemic-enforced work-from-home environment, the recent investments have given Jio a strategic leapfrog. (See: The Jio ecosystem has begun to unfold, and Jio driving digital shifts in the economy)
Moreover, the growing outburst against China-based companies and the local government’s increased push toward self-reliant India is expected to give a great head-start to several of Jio’s upcoming initiatives. (See: Paytm Mini App Store: A threat to Google’s dominance?)
The Mukesh Ambani-owned company is preparing extensively to leverage forthcoming 5G technology for innovations across all verticals.
Jio Platform is working with several global tech players to develop exciting future internet of things (IoT) based solutions such as connected cars, drones, and smart-homes.