micromax-comeback-effort

Micromax’s comeback efforts are too little, too late

by | Oct 19, 2020 | Telecom

After multiple debacles, the erstwhile homegrown giant Micromax plans to make a comeback with a new smartphone line. But will it succeed?
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One of the most celebrated smartphone manufacturers in the Indian telecom market’s history, Micromax, has announced its plans to make a comeback with a new range of “In” (India) series smartphones.

Micromax said that it has been preparing extensively for the new range launch, focusing on the budget and mid-range section. However, a first glance at the announcement has made it clear that India’s homegrown smartphone maker hasn’t learned anything from its slip-ups in the past.

In a two-minute emotional advertising promo unveiled on Twitter recently, Micromax’s co-founder Rahul Sharma exhibits emotions full of bizarre and formula-based clichés, largely revolved around Micromax’s humble beginnings and anti-China sentiments. Sharma further attempts to cash in the sentiments stirred by increasing sanctions of China-based companies and the Indian government’s ‘Self-reliant-India’ campaign. The announcement seems to be woven with typecasts to connect with the aspiring and young middle class.

The most disappointing aspect was that the company did not share any new corporate vision or active strategy that would help Micromax smartphones deliver the punch in a new incarnation.

“I wasn’t conquered then, but I was rather satisfied with everything that I had accomplished. But what happened at the border (India-China) wasn’t right. And when our Prime Minister gave the clarion call for an Atmanirbhar Bharat (Self-reliant India), we gave much thought to it. Hence, Micromax India is coming back with a new smartphone called ‘In,’ said Micromax co-founder Rahul Sharma in a Twitter video.

Several media outlets have reported that the Micromax plans for a comeback by beefing up its manufacturing capability and planning to invest around Rs. 500 crores for expansion, which is not a very substantial amount given the Indian market dynamics.

Why Micromax failed its winning ground?

Incorporated in the year 2000, Micromax started selling mobile phones in 2008. Since its inception, the company has focused on affordably delivering feature-rich phones to Indian buyers.

In its first run, Micromax created a strong impact because Indian mobile consumers were relatively new to mobile phones’ high-end features. Most of the global players were selling smartphones at an exorbitant price for the Indian middle class. By outsourcing the entire production process to China, Micromax had managed to launch several exciting devices at a price-point that was unheard of in India. 

Looking back in history, Micromax’s marketing strategy and an extensive focus on budget buyers helped it become one of India’s most significant domestic handset companies by 2010. Its feature phones and Canvas series had become a household name during that era.

In 2014, Micromax even outclassed global smartphone leader Samsung in India’s total smartphone shipments, becoming one of the world’s top 10 smartphone vendors.

Micromax also roped in leading Hollywood celebrity Hugh Jackman as its brand ambassador, becoming the first Indian smartphone company to get an international celebrity on-board for domestic brand promotions.

In the later years of this decade, the company, however, started losing market share because of its inability to compete with China-based handset manufacturers such as Vivo, Xiaomi, and Oppo. Also, Samsung beefed up its device portfolio and started catering to the budget market with aggressive sub 10k smartphone launches.

Another factor that made a steep dent in Micromax’s share was its poor distribution and service center network. It did not pay enough attention to develop its channel partners and distributors across the country. Micromax’s brand value suffered a massive blow as many of its devices were labeled as substandard by consumers, with limited after-sales support.

Many of Micromax loyal consumers started complaining about the marathon time company’s service centers would take to repair smartphones and the absence of replacement parts of Micromax devices.

The final nail in the coffin was the launch of 4G technology in India. Micromax failed to predict the transition and could not launch 4G based smartphones range promptly.

Slowly, the brand that showed much potential and once flaunted as India’s answer to global biggies such as Nokia and Samsung faded away from smartphone buyers’ memory.

Micromax comeback, a difficult road ahead

Despite growing sentiments against China-based products and services, it won’t be an easy task for Micromax to make a comeback with its launch of new “In” (India) series smartphones. Micromax needs to realize that the times have changed, and it can not survive or make any progress by solely focusing on old marketing gimmicks.

Today, the company has less than 1 percent market share in the Indian smartphone market and way behind the established players such as Samsung. Global players such as Blackberry, Apple, and Nokia are also firming up their plans for expansion in India. (See: Will Apple bite India’s manufacturing bait?)

In such a scenario, Micromax needs to make substantial efforts to improve its brand image and invest aggressively to strengthen its offline network.

Given the experience, Micromax can still give a tough fight in the lower end smartphone segment. However, to compete in the mid to higher range market, Micromax should be ready for deep-dive boardroom discussions and significant investments. It cannot stay afloat in the world’s most competitive telecom market by just making a patriotic marketing appeal. The company had also launched thirteen smartphones in 2019, most of which miserably failed and could not endure the competition.

With 5G technology launch at the threshold, Micromax would need to focus extensively on improving its research and development efforts and bring budget-friendly 5G devices into the Indian telecom ecosystem. It can also look at partnership models with Jio or other carriers to launch affordable mobile devices for the first time smartphone users.

The yesteryear’s most beloved smartphone brand will need a massive overhaul and performance packed strategy to prove its mettle and recreate the magic. At this moment, it lacks the necessary ammunition in the arsenal to beat the odds.  

 

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Here’s why the ‘seth’s’ wealth will never become a ‘chavanni’

Here’s why the ‘seth’s’ wealth will never become a ‘chavanni’

Let me make it clear at the outset that the purpose of this analysis is not to delve into the research merit of the Hindenburg report on Adani Group of companies. That is because there is hardly anything in the report that has not been known to the media or the investors prior to this. It is just that the report has succeeded in amalgamating all the available ammunition in one place in an explosive manner.

The purpose of this analysis is also not to defend the Adani Group in any manner whatsoever. This analyst does not hold any recent positions in any of Adani Group stocks for that matter.

The focus here is on the long-term impact that the report may have on the Adani Group as well as on the Indian economy in the aftermath of its publication.

Hindenburg’s intent

It is important to look at the core intent of Hindenburg in ‘revealing’ the open secrets of Adani Group to the world.

Let it be very clear that if Adani Group is not an epitome of business ethics, then Hindenburg is no charitable organization either. It is, well, just another shortseller, which has the singular aim of maximizing profits to a hilt.

The timing of publishing the report simply confirms that. Why, otherwise, did Hindenburg not publish it at least a couple of months or weeks earlier, when, by its own account, it has been researching the Adani Group for two long years?

Very clearly, Hindenburg was waiting until the shares of Adani Group reaching a high and when the Adani Enterprises FPO was on. Hindenburg knows better than many that investor sentiments can best be manipulated at such times. So the sole purpose of this report was to maximize profits for Hindenburg. Also, in doing so, Hindenburg was hiding ‘precious’ information from other investors, and in the process, was being unethical, to say the least.

Hindenburg’s past trophies

Let’s pick up three of such trophies, namely, Nicola, Clover Health, and Jinhua An Kao, for the purpose of this analysis. Nikola Corporation is an US manufacturer of electric vehicles (EV) and energy solutions that had not delivered a single EV to the market when Hindenburg filed its report indicting Nikola of a “fraud” in September 2020. It would roll out its first two EV trucks only in December 2021. The report caused its Nasdaq listed shares to drop in value to USD12 from an earlier high of USD65.

Clover Health, which was founded in New Jersey, USA, in 2012, began selling Medicare Advantage in 2013. It was said to be one of the fastest growing Medicare Advantage insurers in the USA. Interestingly, Clover’s board members included a former first daughter Chelsea Clinton, while its investors included Sequoia and Alphabet’s GV. When Hindenburg made its expose on Clover in February 2021, the company’s shares were trading on Nasdaq at USD12.23 a piece. In the subsequent three months, the value of a share dropped to USD6.59. However, quite significantly, in September 2021, the share price briefly touched a record high of more than USD28 and it was not until November 2021 that the price fell below USD7.0 again. At the time of writing this article, however, the share was trading in the range of USD1.27.

Jinhua An Kao (now Kandi Technologies) too is an EV maker with China being its primary revenue market. Its shares dropped on Nasdaq from USD14.44 a share to USD7.88 a share in about a month’s time. Kandi’s shares now trade slightly above USD2 a share.

Impact on Adani Group

First and foremost, it is important to realize that Adani Group is not just a Nicola, a Clover Health, or a Jinhua, which have been mostly focused on one or two businesses. Moreover, these were yet to become mainstream businesses generating large revenue streams.

It would be too naïve to assume that the Hindenburg report could impact the Adani Group on a scale similar to Nicola, Clover, or Jinhua. This is simply because unlike these companies, Adani Group’s overall businesses are far from being vulnerable. Most of the Adani businesses are having revenue streams that are unlikely to get affected by their share prices. Take the ports or airports for example. Will ships stop docking at the Mudra port or will passengers stop boarding flights at the airports because Adani Group’s shares have fallen?

In fact, even the Adani Enterprises FPO ‘managed’ to get fully subscribed amidst all the Hindenburg hoopla in the media and the simultaneous bloodbath on the bourses.

It will be just a matter of time when the Adani Group shares, and any other shares that may have got dragged along, will find their previous levels. In fact, it won’t be surprising if that happens in a span of months rather than years. Signs of a recovery are already visible, as some of the group shares edged up, even if briefly, on the day of writing this article.

That a shortseller’s report can turn an Adani share into a penny stock can, at best, be a wishful thinking. The ground realities, aka the group’s assets and cashflows, are way too big to get dwarfed.

Milind Khamkar, Group CIO, Super-MAX

Milind Khamkar, Group CIO, Super-MAX

Viewpoint

Milind Khamkar

Senior IT Leader

“Storage versus applications continues to be a chicken-and-egg story.”

Storage versus applications has always remained a chicken-and-egg story. What comes first, storage or applications, is an interesting conundrum. Moreover, it is very difficult to predict how much of storage is enough. These two things keep the IT situation always fluid and the IT teams on their toes. A perfect solution remains ever elusive and a predictability around storage is hardly achieved.

CIOs start with some resources, and then the demand scales and sometimes goes out of scope. So the intelligence around storage requirements always remain a burning issue.

The landscape is constantly transforming. Original equipment manufacturers (OEMs) need to develop strategies to provide some predictability in terms of the applications’ storage requirements.

Also, it is of enormous significance to separate the professional and personal data, mainly in the context of regulation and compliance coming into force.

To my mind, cloud is an integral part of digital transformation. And the adoption of the cloud has been accelerated in this pandemic time. On a positive note, the pandemic has brought in some good changes, accelerated cloud adoption being one of them. Businesses that are embarking the digital transformation journey cannot ignore the importance of cloud. Hence, cloud is essential in today’s era, especially if you are going for new digital technologies. The kind of security questions we were grappling with before are no more there. Now, even the regulatory and compliance issues are taken care of to a large extent.

However, with new digital applications, latency is likely to be a key issue that public cloud may not be able to address adequately. That is where the significance of on-prem models becomes vital again.

Also read Viewpoint by Archie Jackson, Head – IT and Security, Incedo Inc. 

Storage Transformation Viewpoints

The new digital technologies are what we call the wave-2 digital technologies. They are getting developed with no precedence. So, the predictability about their behavior is extremely low. Plus, they are extremely resource hogging technologies. They put high demand on processing and storage resources, and the volume of data they generate is phenomenonal. The traditional storage technologies that were not developed for this era were tasked with matching the data needs of these technologies.

Going forward, storage elasticity will be extremely important in meeting these needs. On-premise data centers will therefore need to exhibit a cloud-like behavior. In fact, new-generation data centers are already providing storage on demand. That is going to become the new norm.

“Intelligence around storage requirements remains a burning issue. OEMs need to develop strategies to provide some predictability in terms of the applications’ storage requirements.”

Storage Transformation Viewpoints
Greesh Jairath, Senior IT leader

Greesh Jairath, Senior IT leader

Viewpoint

Greesh Jairath

Senior IT Leader

“AI has started playing a key role in ensuring SLA s and business availability.”

Storage is the underlying foundation of IT. Everything, including the applications and the structured as well as unstructured data, resides on storage media. However, storage solutions have move much beyond the hardware layer. Today, the virtualization layer has become the heart and center of all data centers, be it a private data center or a public cloud. Moreover, in the last three years or so, artificial intelligence (AI) has become a critical part from a storage perspective, and has started playing a significant role in ensuring SLA s and business availability.

Whenever an IT issue comes up, there has be either a storage problem, a network problem, or an application problem. AI simplifies the task of pinpointing the problem. And if you’re able to solve those issues immediately, it helps.

That’s point number one. Point number two is definitely in terms of scalability. Today, data has been growing from terabytes to gigabytes and exabytes, and the kind of scalability available within the controller set is enormous. So, it enables people running on-prem data centers to scale it almost on a demand basis, which has come very far in terms of intelligent storage on the data centers. Third is the agile part and the security that need to be factored into the storage component.

Also read Viewpoint by Archie Jackson, Head – IT and Security, Incedo Inc. 

Storage Transformation Viewpoints

The industry is witnessing a massive amount of transformation, and that is impacting storage as well. Storage transformation is already underway, though there are relative challenges on the ground.

Earlier data used to be about read and write, but now it’s mostly about write and read. Plus, we have big data, where there is lot of unstructured data.

Whenever we plan for storage or its replacement or scalability, we always look at it from a hybrid perspective. While some of the data will be available on prem, some of it will be available in the cloud. And if there are multiple clouds, then we have a provision available to move data from one cloud to another. The entire scope or design of storage has been taken at a different level altogether, wherein you provide the best-in-class security to fulfill the needs of compliance, security, and agility.

Today, data centers could very well be managed through automation to ensure that they run fine if errors happen due to known issues. Some alerts can go to the system admin or the backup admin for respective measures. So I think the intelligent data center is developing and progressing well. It’s not fully developed yet, but things are moving well in the right direction.

So, typically, when you look at the front cache or the cache available and the indexing on the storage, they are algorithms. They understand how to address structured data versus unstructured data. Also, with AI, provisions are available, either through an open stack or through our existing vendors, to ensure that those are being looked at differently.
Compliance is a key issue that one needs to factor in. Particularly, when GDPR aspects are involved, data retention can be a key challenge. It is important to differentiate between personally identifiable information (PII) and normal data. In terms of data, we have been ensuring that all the storage needs to be encrypted. A key question that CIOs must answer is: in case of an attack or a security threat, what data has been moved out? This could be of great importance because most organizations don’t even understand what information has been lost during an attack.

These are very grave concerns for organizations. While we try protecting data right from the endpoint to the perimeter, but in case an event happens, often one doesn’t even understand that the event has occurred.

Going forward, among other things, blockchain-based mechanisms are likely to evolve such that data may be protected in a far more better way.

“Whenever there is an IT issue, there is either a storage problem, a network problem, or an application problem. AI simplifies the task of pinpointing the problem.”

Storage Transformation Viewpoints
Charu Bhargava, Vice President – IT, Sheela Foam

Charu Bhargava, Vice President – IT, Sheela Foam

Viewpoint

Charu Bhargava

Vice President – IT, Sheela Foam

“One must maintain an equilibrium between convenience and compliance.”

Storage is becoming everyone’s necessity and the size of storage is increasing phenomenally. In the current scenario where virtualization plays a very important role, storage solutions should be able to provide an expandable or rather an ever-increasing input–output ratio because when everything and anything has to be stored and retrieved, you don’t know where the volumes are going. So storage has started playing a very important role in day-to-day operations, and it is ever-growing. It, therefore, has to be agile and scalable, right from the design stage.

Earlier, organizations used to struggle with files. Today, everyone is working with electronic data as digitalization has become the buzzword. So, organizations want to digitalize and store everything that is raw. The goal is to have zero paper but lots of electronic data. One needs that kind of ample space and storage to keep everything. Structured as well as unstructured data are exponentially growing, and before you process that and take out useful data, first you need to store it. The storage space needs to have a modular approach because you need to decide what comes first and how to store the data such that you optimize the resources to the best extent possible. That is where the trend is moving.

Also read Viewpoint by Archie Jackson, Head – IT and Security, Incedo Inc. 

Storage Transformation Viewpoints

You also need to maintain an equilibrium between convenience and compliance. It is never this way or that way, and you have to take both things into account because compliance has to go with convenience. Second, one also needs to consider the data type and how long it is to be stored. You need to identify data that is not useful or an absolute space wastage, and consider how you get rid of it such that it also takes care of your security and compliance obligations. As a data incharge or data custodian, you have to be very mindful of these things.

In fact, this is a struggle that everyone today faces because the volume keeps exponentially increasing. And it is not just structured data, but also unstructured data that is coming in from everywhere, be it text, images, or videos. Everything is getting into your data center. We have 7,000 showrooms and we use visual merchandising, so a phenomenal volume of images is flowing in each day. With AI, ML, and IoT, we work on these data sets. The data sets become so huge that someday you actually need to segregate them and throw things out of your data center, because after a period of time it is of no good.

As an organization we are following a hybrid approach. We have our own data center where all our core applications are residing. To hedge the risk, we have our DR on cloud. For all non-core applications, we use cloud. Security risk is still there on cloud, because cloud being open is vulnerable. On the other hand, a private cloud in an enterprise space, or dedicated to an enterprise, is more secure. As a philosophy, we have been using our own core applications, developed and designed by our own IT team. From a safety, security, and compliance perspective, we have far more control over it. We are working on this kind of hybrid environment and the cloud is actually being used for R&D-oriented applications, where you need expandability.

“We have our own data center where all our core applications are residing. To hedge the risk, we have our DR on cloud.”

Storage Transformation Viewpoints
Archie Jackson, Head – IT and Security, Incedo., Viewpoint

Archie Jackson, Head – IT and Security, Incedo., Viewpoint

Viewpoint

Archie Jackson

Head – IT and Security, Incedo Inc.

Modern storage solutions will require massive reimagining.

At this point in time, enterprises are racing towards an anywhere and everywhere work environment. The pandemic has made it imperative for organizations to transform themselves to meet the core needs of their employees who are scattered across geographies and sites. As a result, organizations are moving away from the erstwhile centralization mindset and going for decentralized architectures.

At the same time, there is a rapid evolution of cloud in the works. Several new technologies, such as analytics and business intelligence, are responsible for the evolution of the cloud in terms of scalability and agility. This evolution has also become a key catalyst for storage transformation. 

Storage Transformation Viewpoints

Today, we operate in a multi-cloud hybrid environment. It’s rare to find an organization working either fully on-premise or being fully dependent on a single cloud, thanks to the multitude of applications we work with and kind of architectures we use. Organizations are using different clouds and are essentially using a hybrid environment. All of this is often supported by multiple technology partners.

Identifying the most optimal solution around storage involves designing something that would be highly scalable, agile, and available as well as be cost-effective, unrestricted, and act as a disaster recovery (DR) option to ensure business continuity. It should integrate new technologies such as artificial intelligence.

Considering all these factors together is extremely important. This leads us more towards soft storage.

Today, application development is happening in a DevOps environment, which is increasingly distributed as well. Individuals may be working in small agile pods, with some storage, some activities, some gits, and so on. Now, when designing a solution, it is important to join all these dots and create a complete architecture and consequently a solution at the very foundation. Storage should enable such a foundation.

To sum up, today we are operating in a dynamically changing environment. So storage solutions should be in an agile format and also move away from a centralized architecture towards a decentralized one.

Also read: New Dropbox features could make pro remote workers more sticky

“Storage solutions should be highly scalable, agile, available, and cost-effective, and also meet DR needs, while integrating new technologies such as artificial intelligence.”

Storage Transformation Viewpoints
Time to get ‘responsible’ with AI systems

Time to get ‘responsible’ with AI systems

Humans have built very complex robotic systems, such as convoys and airplanes, and even neural networks to communicate with each other, but we’re only starting to scratch the surface of what artificial intelligence (AI) can do. It’s also about time we started paying more attention to ‘responsible AI.’

A future with artificial intelligence would be very mixed. It would be an actuality that could not only eliminate many of today’s human jobs, but also allow us to solve complex problems much faster than we could if we used a human brain to solve those same complex problems.

As technology gets closer to achieving full intelligence, we will start seeing the artificial intelligence (AI) systems that are fully self-aware and can think, reason, and act like a human would. This may raise some concerns, because some people fear that as artificially intelligent computers become more advanced, they might start to have a good enough IQ to be more intelligent than humans. The concern is not if, but when, it might happen.

In future we will have artificial intelligent robotic ‘teams’ of robots that can do all the menial tasks which we traditionally assign to humans such as vacuuming, picking up items, cooking, shopping and more. All jobs will eventually be done by artificially intelligent robotic machines. Even without this new development, all work will still be based on traditional methods such as task assignment, task resolution, and reward and punishment systems.

Today, we are beginning to see the first AI machine prototypes at work and many exciting projects are in the works. One such project is a robotic dog, which can recognize objects, humans and other dogs. Other projects include self-driving cars, self-piloted planes, artificial intelligent robots, and new weather systems.

The future of artificially intelligent robotic androids is exciting but also scary due to the autonomous capabilities of these machines. These robotic androids may be made up of two different types of artificial intelligence, a human-like non-conscious neural network (NCL) and a fully conscious human mind with all its own memory, thoughts, and feelings. Some NCL robots may have both systems in one system or may only have one. Many experts believe a full AI will be closer to human intelligence than any current technology can ever make.

Such concerns and apprehensions around AI have triggered the need for AI developments and implementations to be humanly, ethically, and legally more responsible.

Microsoft recognizes six principles that it believes should guide AI development and use (see link). These are fairness; reliability and safety; privacy and security; inclusiveness, transparency; and accountability.

PwC Responsible AI frameworkPwC has created a ‘Responsible AI Toolkit,’ which is a suite of customizable frameworks, tools, and processes designed to help organizations “harness the power of AI in an ethical and responsible manner, from strategy through execution.”

The field of ‘Responsible AI’ is generating more and more interest from various stakeholders, including governments, developers, human-resource experts, and user organizations, among others.

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