Share to lead the transformation

In Focus

Mahendra Upadhyay, CIO

Broadcast Audience Research Council

We are skilled at using AI for analyzing troves of data efficiently

BARC India is a statistical and measurement science company which is ‘Of the Industry, By the Industry and For the Industry’.

The company is registered with the Ministry of Information & Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body that provides the most authentic audience estimates of What India Watches, to Broadcasters, Advertisers and Advertising Agencies. The Big Data driven insights generated by BARC India, is built upon a robust and future-ready technology backbone which powers efficient media spends and content decisions in a highly dynamic and growing broadcasting sector.

Commencing operations in 2015, today BARC India manages the world’s largest and most diverse TV measurement system covering approximately187000 individuals in 44,000 households, in 513 districts covering over 600 towns and 1300 villages, across India.

Jatinder Singh of Better World recently interacted with Mahendra K Upadhyay, Chief Information Officer (CIO) at Broadcast Audience Research Council (BARC) India to get in-depth understanding of how BARC has leveraged technologies such as AI, machine learning (ML) and robotics to analyze, predict and process various metrics for driving effective business and customer experience. Excerpts of the interview:

Better World: How have you leveraged the latest technologies and innovations to strengthen credibility, transparency and instill confidence in all stakeholders in the TRP measurement system?

Mahendra K Upadhyay: Our data serves as the trusted “currency” for the Indian broadcast industry. Through this “currency,” broadcasters and agencies make several vital decisions relating to programming, strategy, and audience targeting. Providing the data in usable forms in an unfailing and timely fashion, week on week is highly dependent on technology.

Collecting data from over 44,000 household television meters and 15,000+ individuals’ digital meters daily while integrating with massive databases and alternative data sources requires the data to be stored safely, scalably, efficiently, accessible, and cost-effectively. The kind of data BARC India collects, compiles, and provides insights for is a brilliant example of the 5Vs of big data – Volume, Velocity, Variety, Veracity, and Value. BARC India processes ten petabytes of data annually, larger than the Aadhar Card database’s data size and the US Census Bureau.

With this large and variable data, extensive use of the latest in Artificial Intelligence (AI) and Machine Learning (ML) technologies is required to minimize human intervention and extract and represent the information accurately as per the prescribed methodology.

We have set a strict standard for releasing our clients’ data, doing so diligently every Thursday at 11 am. Performance, improvements, quality, and consistency are few parameters we experience and implement each passing day – without a firm Information and technology framework, this would not be possible.

Besides, we have deployed and enriched Lambda (λ) architecture that utilizes cloud services (Native & Custom) and on-premises data center capacities. An in-house created Enterprise Data Lake (EDL) helps end-to-end Data Validation Processes (DVP), fully automated, removing any human intervention. In addition to this, the application framework learns system patterns to help us identify areas for improvement.

Better World: Can you please elaborate more on AI and ML technologies to strengthen business resiliency levels and navigate the disruptions?

Mahendra K Upadhyay: At BARC India, rather than serving as a replacement for human intelligence and ingenuity, we use AI as a supporting tool. We are skilled at processing and analyzing troves of data efficiently to generate the insights needed by our clients.  This way, we use AI to help get the best-required output and streamline the decision-making process.

BARC India has eliminated human intervention end-to-end in the data validation journey. All admin access on the system and the data is via Identity and Access Management and activity recording.

We prefer networks rather than hierarchies. BARC India has created cross-technology groups to share knowledge. To ensure that our systems/networks and applications are robust and mitigate process lapses, we regularly undertake third-party audits.

To generate authentic and accurate data of ‘What India Watches™’ is a responsibility we take with the highest sense of commitment and integrity. Also, we are implementing Robotic Process Automation (RPA) to do the daily repetitive operational jobs, not only in the Tech stream, but we are experimenting with it across the organization.

Better World: How do you prevent data tampering in your business?

Mahendra K Upadhyay: To generate authentic and accurate data of ‘What India Watches™’ is a responsibility we take with the highest sense of commitment and integrity.

Mahendra K Upadhyay, CIO, BARC India

Mahendra Upadhyay is a senior management professional in digital, data and technology space; presently working with BARC India as Chief Information Officer. Mahendra comes with 20 years of rich experience in telecom, banking, retail, media, and advertising industries with expertise in the entire data/digital value chain, i.e., ingestion-insights-analytics-interventions-auto AI and digital transformation.

Mahendra Upadhyay has previously worked with multinationals such as Mindshare, Ericsson, SAS Institute, among others.

Expertise

  • Digital transformation and automation
  • Digital marketing, marketing automation and measurement
  • Consumer Insights, interventions and advance analytics
  • Big data analytics, business intelligence (AI/ML)
  • Data/process management, security and governance
  • Large scale program management

Education

  • Executive Management, Business Administration and Management, General, Harvard business publishing, 2018
  • MBA, Business Management, Institute of Technology and Management, 2011
  • MCA, Rajiv Gandhi Prodyogiki Vishwavidyalaya, 2001

To ensure that we have deployed enterprise-level security architecture with robust perimeter and access control measures with the entire data path, from source to delivery, being end-to-end encrypted and monitored while maintaining vigilance through privilege identity management.

To ensure that endpoint security controls are in place, we’ve implemented Mobile Device Management (MDM) on the devices used/accessed by employees and the field force for data collection.

Over a Virtual Private Network (VPN), a single sign-in option for all corporate applications (on-premises, SaaS, IaaS) and Privilege Identity Management (PIM) based access methods ensure we have control over the actions being taken at every logging.  Further to this, we have network/user-level access controls for information to ensure it never crosses the BARC boundaries.

We have multi-layer firewalls and encryption methods; most importantly, we ensure that our data resides within India for effective law enforcement. Excellence is continuous. We do audits/checks of our IT systems and general control policies periodically to ensure we have updated protocols in place to resolve digital/cybersecurity-related challenges effectively.

Better World: How have you navigated the transition to remote work during the COVID-19 pandemic?

Mahendra K Upadhyay: BARC India drafted a comprehensive work-from-home (WFH) framework for its internal and external users by focusing on its key pillars: Communication, Collaboration, and Checks (security, integrity, and authority).

Secure processes and information flow are keys for success, so ‘Checks’ are critical to ensure their integrity. We have implemented two additional security layers and encryption protocols to ensure information is secure and applications function smoothly in the new normal environment of WFH.

Better World: What, according to you, are the key technology trends that will likely have the most significant impact on the enterprise ecosystem in the post-COVID environment?

Mahendra K Upadhyay: The FOUR key trends I see are:

  1. ‘Security Frameworks’ for securing information, application, networks, and end-users.
  2. ‘Robotic Process Automation’ for 100% uptime and optimum process utilization.
  3. Data-driven use cases and auto-discovery/treatments using advanced AI.
  4. Edge computing.

Finally, while technology and innovations can help, it’s ultimately human intelligence that makes the outcome business-friendly. This requires continuous investment, not only in tech but also in PEOPLE.

MORE FROM BETTER WORLD

Wind power companies to get lease rent waiver

Wind power companies to get lease rent waiver

The Ministry of Environment, Forest and Climate change has decided to relax the mandatory charging of lease rent of Rs 30,000 per MW for wind power projects.

In a review meeting Union Minister for Environment, Forest and Climate Change, Prakash Javadekar took a conscious decision to relax the condition of charging the lease rent of Rs 30,000 per MW for wind power projects. Javadekar said that it is expected that this step will boost the investment in wind power projects and will help in providing wind power at cheaper rate.

“The government envisages to meet maximum energy requirement by tapping renewal energy resources and, to achieve the target of clean energy in a time bound manner, various policies and regulations are being constantly updated,” said the Environment minister.

Currently, to establish wind power project over forest land, the existing procedure requires payment of mandatory charges for compensatory afforestation and Net Present value (NPV). In addition to mandatory charges, the wind power companies had to pay additional lease rent of Rs 30,000 per MW. This additional cost is not mandatory for other renewal energy projects such as solar power and hydel electric projects. Additional cost for generation of clean energy through wind power, in turn escalates the per unit cost of power at consumer level.

Promotions of such projects are part of Government of India’s growing commitments towards International Agreements. One of the National Commitment pledged in Paris in 2015 was to have 40% of the power from renewable resources by 2030 .It is noteworthy that currently India has over achieved the target and is well on track to ensure that more than 50% of the installed capacity will come from renewable by 2030.

Karnataka tops rooftop solar ranking index

Karnataka tops rooftop solar ranking index

RK Singh, Union Minister of State for Power and New & Renewable Energy (IC) and Skill Development & Entrepreneurship, launched the State Rooftop Solar Attractiveness Index (SARAL) in New Delhi yesterday. The State of Karnataka has been placed at the first rank in the Index that evaluates Indian states based on their attractiveness for rooftop development. Telangana, Gujarat and Andhra Pradesh have got 2nd, 3rd, and 4th ranks, respectively.

Launching the Index, RK Singh said that it would incentivize rooftop solar by creating healthy competition among the states. He encouraged all states to adopt the best practices being followed by top ranking states.

SARAL has been designed collaboratively by the Ministry of New and Renewable Energy (MNRE), Shakti Sustainable Energy Foundation (SSEF), Associated Chambers of Commerce and Industry of India (ASSOCHAM), and Ernst & Young (EY). It was launched during the Review Planning and Monitoring (RPM) Meeting with states and state power utilities. SARAL currently captures five key aspects:

  1. Robustness of policy framework
  2. Implementation environment
  3. Investment climate
  4. Consumer experience
  5. Business ecosystem

It encourages each state to assess the initiatives taken so far, and what it can do to improve its solar rooftop ecosystem. This will help states to channelize investments that can eventually help the sector grow. In addition, such an exercise is likely to create a more conducive environment for solar rooftop installations, encourage investment and lead to accelerated growth of the sector.

The Ministry of New and Renewable Energy (MNRE) has set a target of 175 GW of renewable energy capacity by 2022, of which 100 GW solar power is to be operational by March 2022, of which 40 GW is expected to come from grid connected solar rooftops. The Indian Grid Connected Rooftop PV (GRPV) segment is slowly gaining momentum with substantial interest from entrepreneurs, developers, financial institutions, development banks, end users and government entities. On a very positive note, rooftop solar PV has already achieved grid parity for commercial and industrial consumers and is fast becoming attractive for residential consumers as well.

To achieve our rooftop solar targets, it is important to develop an ecosystem that ensures information symmetry, access to financing and clear market signals. Thus, the MNRE has developed the State Rooftop Solar Attractiveness Index–SARAL that evaluates Indian states based on their attractiveness for rooftop development. SARAL is the first of its kind index to provide a comprehensive overview of state-level measures adopted to facilitate rooftop solar deployment.

Review, Planning & Monitoring Meeting held
Power Minister RK Singh chaired the Review Planning and Monitoring (RPM) Meeting with states and state power utilities. In his address to the state representatives, he emphasized the need to make power sector sustainable and viable so as to ensure 24/7 power supply to all consumers. The meeting discussed various schemes and issues pertaining to the sector such as Deen Dayal Upadhyay Gram Jyoti Yojana (DDUGJY), Integrated Power Distribution Scheme (IPDS), UDAY, 24/7 power supply, etc, said the PIB release.

The meeting was attended by the Secretary, Power, Subhash Chandra Garg, Secretary, MNRE, Anand Kumar, Special Secretary, Power, Sanjiv Nandan Sahai, Senior officers of the Ministry of Power & MNRE, Principal Secretaries/Secretaries (Energy) of States, CMDs & MDs of Discoms and Power Sector PSUs.

 

Drive to eliminate single use plastic gathers pace

Drive to eliminate single use plastic gathers pace

A day after Lok Sabha Secretariat said it has banned the use of single-use plastic within the Parliament complex, Ministry of Railways has already issued a circular to ban single-use plastics, while Department of Animal Husbandry and Dairying under Ministry of Fisheries, Animal Husbandry & Dairying, has also initiated steps in the direction.

Ministry of Railways issues a circular
Ministry of Railways has directed all Railway units to enforce ban on single use plastic material, with less than 50 micron thickness from 2 October 2019. Emphasis is on making necessary arrangements to minimize generation of plastic waste and its eco- friendly disposal.

In this regard, the Ministry has issued a circular stating the following instructions are to be enforced:

  • Ban on single use plastic material
  • All railway vendors to avoid use of plastic carry bags
  • Staff should reduce, reuse and refuse plastic products and to use inexpensive reusable bags to reduce plastic footprint.
  • IRCTC to implement return of plastic drinking water bottles as part of Extended Producer Responsibility.
  • Plastic Bottle crushing machines to be provided expeditiously.

Strict enforcement of these instructions is to be from 2 October, to give enough time to all concerned to prepare for “Plastic Free Railway,” said a release from the Ministry.

Ministry of Railways has also instructed its Railway units that a pledge can be administered on 2 October 2019 to cut use of plastics. Also, Information, Education & Communication (IEC) measures are to be adapted to create awareness among railway users.

Department of Animal Husbandry & Dairying’s move
The Secretary, Department of Animal Husbandry & Dairying has requested Major Dairy Federations like Gujarat Milk Federation (Amul), Karnataka Milk Federation (Nandini), Punjab Milk Federation (Verka), Maharashtra Milk Federation (Mahanand) to encourage reuse of plastic milk pouches, in a campaign mode, with 3R strategy – Reduce, Rebate and Reuse. i.e. REDUCE consumption of plastics by subsidizing price of 1 litre pack over ½ litre pack, REBATE to customers for bringing back plastics, REUSE of pouches for users such as Road construction, recyclers.

Secretary, Animal Husbandry and Dairying has requested all Cooperative Milk Federations and Private Dairies to at least halve plastic use by 2 October.  Media was requested to start a campaign like Swachcha Bharat to discourage plastics and thereby improve environment.

AMUL and Mother Dairy were requested to formulate action plan/protocol to recycle milk pouches and share with Department of Animal Husbandry and Dairying for circulation to other Milk Federations for implementation.

NPC holds meet on sustainable food safety

NPC holds meet on sustainable food safety

A two-day National Conference on Capacity Building of Sustainable Food Value Chains for Enhanced Food Safety and Quality organized by National Productivity Council (NPC) in collaboration with Asian Productivity Organization, Tokyo, Japan began in New Delhi today. The Conference was inaugurated by Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry and Chairman of NPC, Dr. Guruprasad Mohapatra. In his inaugural address, Dr. Mohapatra highlighted the relevance of sustainable food value chains and the international standards enacted through the Food Safety and Security Act, 2006. He also acknowledged the demand for food safety assurances leading to proliferation of food safety and quality assurance programs, a PIB release said.

Director General, NPC, Arun Kumar Jha, in his address, emphasized on the importance and potential of food processing industry. Chairperson, Food Safety and Standards Authority of India, Ministry of Health and Family Welfare, Rita Teaotia, in her keynote address said that there is a need to develop the mitigation strategies for curbing food wastages, enhancing food security and food quality.

Dr. Manickam Asaithambi, Asian Productivity Organization, Japan, lauded the efforts of NPC to organize this program on sustainable food value chains which is an international phenomenon. Dr. Manickam Asaithambi expressed hope that the outcomes of the conference will lead to developing sustainable strategies for food safety in India. Technical sessions on various aspects of food value chains, food safety and quality will be conducted during the conference which will conclude tomorrow.

Environment min opens draft NREP for comments

Environment min opens draft NREP for comments

Natural resources form the backbone of any economic development. India, as one of the fastest growing economies with GDP at 2.6 trillion USD, has increased its material consumption to six times, from 1.18 billion tonnes (BT) in 1970 to 7 BT in 2015. The material consumption is expected to increase further to provide for an increasing population, rapid urbanization and growing aspirations. Enhancing resource efficiency and promoting the use of secondary raw materials has emerged as a strategy for ensuring that the potential trade-off between growth, resource constraints and environmental well-being can be minimized.

Ministry of Environment, Forest and Climate Change released Draft National Resource Efficiency Policy, 2019 on 25 July 2019 inviting comments and suggestions from stakeholders including public/private organizations, experts and concerned citizens on the draft policy.

The Draft National Resource Efficiency Policy (NREP) envisions a future with environmentally sustainable and equitable economic growth, resource security, healthy environment (air, water and land), and restored ecosystems with rich ecology and biodiversity. The Draft National Resource Efficiency Policy is guided by the principles of (i) reduction in primary resource consumption to ‘sustainable’ levels, in keeping with achieving the Sustainable Development Goals and staying within the planetary boundaries, (ii) creation of higher value with less material through resource efficient and circular approaches, (iii) waste minimization, (iv) material security, and creation of employment opportunities and business models beneficial to the cause of environment protection and restoration.

The Draft National Resource Efficiency Policy provides an overarching collaborative framework for resource efficiency across all sectors in the country, covering both biotic and abiotic resources and life cycle stages and aspires for cross-sectoral stakeholder partnerships for the cause of resource efficiency for sustainable development.

The Draft National Resource Efficiency Policy (NREP) is available online on Ministry’s website at http://moef.gov.in/draft-national-resource-efficiency-policy2019-inviting-comments-and-suggestions-of-stakeholders-including-publicprivate-organization-experts-and-concerned-citizens/.

Comments and suggestions in prescribed format will be accepted till 24 August 2019.

MoHUA workshop lays focus on tech usage

MoHUA workshop lays focus on tech usage

Dr. Thawar Chand Gehlot, Union Minister, Ministry of Social Justice and Empowerment (MoSJ&E) has stated that the Government is fully committed to eradicate manual scavenging through the ‘The Prevention of Employment as Manual Scavengers and their Rehabilitation Act, 2013.’ He was speaking at the national Workshop Cum Exhibition on Sustainable Sanitation organized by MoSJ&E and the Ministry of Housing & Urban Affairs (MoHUA) in Delhi today.

Through a series of panel discussions through the day, the workshop saw discussions and presentation of best practices on topics such as Municipal Solid Waste (MSW) based biomethanation under Sustainable Alternative Towards Affordable Transportation (SATAT) initiative of Ministry of Petroleum and Natural Gas (MoP&NG), MSW to Bio-CNG through biomethanation and cotreatment of organic fraction of MSW with sludge.

The national workshop aimed at providing a comprehensive roadmap for ensuring sustainable sanitation in urban areas. (Image tweeted by @HardeepSPuri)

The day long interaction among stakeholders is aimed at providing a comprehensive roadmap for ensuring sustainable sanitation in urban areas. States and ULBs will take these insights into their respective areas to further strengthen their strategy for achieving safe, sustainable and holistic sanitation.

Hardeep Singh Puri, Minister of State (I/C) for Housing & Urban Affairs, Durga Shanker Mishra, Secretary, MohUA, Nilam Sawhney, Secretary, MoSJ&E and more than 500 representatives including the Principal Secretaries (UD), Mission Directors of AMRUT & Swachh Bharat Mission-Urban (SBM-U) in States/Union Territories, Municipal Commissioners of 500 cities with population of 1 lakh and above and development partners besides senior official from both the ministries attended the workshop.

Gehlot added that the Government has been laying increasing emphasis on mechanical cleaning and preventing human entry into sewer and septic tanks to the extent possible through the use of modern technologies. Further, he said, “Through the National Safai Karmacharis Finance and Development Corporation (NSKFDC) formal integration of these workers is being done through the disbursement of grants, provision of loans and livelihood training programs. I am happy to see that this workshop cum exhibition today will showcase the varied measures, best practices and technologies available that will go a long way in preventing fatalities due to hazardous cleaning of sewers and septic tanks. Swachh Bharat is indeed the first step towards Swasth Bharat.”

Addressing the gathering Puri said, “Our Ministry has consistently made efforts to devise efficient systems, processes and technologies for mechanical cleaning of sewer and septic tanks. The Ministry has undertaken various initiatives to eliminate human entry into septic tanks and sewers and create an ecosystem for sustainable sanitation – the publication of documents such as the CPHEEO Manual on Sewerage and Sewage Treatment Systems (2013) and Standard Operating Procedures for Cleaning of Sewers and Septic Tanks (2018) or organizing of the Global Technology Challenge, being some of them. The workshop today will be another step in this direction. The launch of the guidance document on “Emergency Response Sanitation Unit (ERSU) will go a long way in preventing fatalities of sanitation workers and guarantee their safety and well-being.”

He further added, “The Manual on Stormwater Drainage Systems, 2019 released today, shall add a feather to the recently launched Jal Shakti Abhiyan by the Government and help cities and towns in water conservation, protection from flooding and water security. The Ministry is fully committed to support the endeavors of States & Urban Local Bodies as they progress towards total sanitation or Sampoorna Swachhata.”

Durga Shanker Mishra, Secretary, MoHUA said, “While the Directory of Sewer & Septage Cleaning Equipment launched today will be a guiding book for Urban Local Bodies as well as practitioners, the exhibition by prominent manufacturers and vendors showcasing emerging technologies, equipment and best practices on sewer and septic tank management will help provide customized solutions to city specific requirements in this area.”

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