Share to lead the transformation

In Focus

Rajeev Papneja, Chief Growth Officer

ESDS Software Solution

With cloud at the foundation, AI is the de facto emerging tech.

With the COVID-19 pandemic continue to govern the global economic situation and forcing businesses to adopt digital ways to achieve greater resilience, enterprises are swiftly moving to cloud services, resulting in a stratospheric demand for data center space.

In a recent interaction with Jatinder Singh of Better World, Rajeev Papneja, Chief Growth Officer of ESDS Software Solution, a Nashik-based managed service provider and data center company, outlines the latest data center trends, the company’s focus areas, and new opportunities presented by digital transformation acceleration.

Excerpts of the interview:

Better World: The last twelve months of enforced shutdowns and social distancing measures have silenced digital transformation critics. With a few exceptions, digital transformation is the only way for most businesses to get successful.  In this context, what are the new opportunities that you see in this digital-only environment?

Rajeev Papneja: ESDS is a cloud company, which is now evolving into a digital transformation catalyst. When we say digital transformation, what is happening is that it is no more just a cloud. Cloud is just one essential part of digital transformation. The emerging technologies at the top (such as artificial intelligence) and new business models create a new business way in these challenging times.

During the pandemic, we saw that people want to work more with Indian companies. There is a change in mindset, mainly because India could better navigate the crisis than many countries. Many Indian companies were dependent upon Europe for their data centers and China for manufacturing. As the COVID-19 situation worsened, they witnessed massive upheaval in their supply chains.  When the supply chain got troubled, they realized it is better to work with Indian companies because, from a supply chain standpoint, our country is better shaped now as the government started promoting indigenous manufacturing setups.

While COVID-19 presented numerous challenges for organizations of all scales, they also unboxed an era of new opportunities for many new-age thinking companies willing to experiment and refresh themselves to meet new-age consumer demands.

Many startups are emerging, and customers are now willing to work with them because of this mindset shift. SaaS and IaaS are picking big time, and many of the companies are moving to the cloud for the first time to support their growing digital businesses. This has created new opportunities for us.

Like many other modern companies, ESDS has transformed itself to meet the new-age demands and help its customers win in these challenging times.

Today, we have more than 35 to 40 software offerings for our customers in different sectors. They will keep on growing as we are seeing more demand for SaaS now. Of course, the Infrastructure will keep growing because people have realized that all these big companies who have their own data centers went into so much trouble during the lockdown. People are not going to the offices, data centers and need to adhere to the social distancing guidelines for an indefinite period.  This has made enterprises realize that it is better to be with commercial data centers in India.

Better World: How do you see the role of AI and machine learning evolving in smartening up data centers?

Rajeev Papneja: Artificial intelligence is becoming the de facto emerging technology while cloud computing forms the basis. If you look at machine learning, artificial intelligence, blockchain, and quantum computing, you will see that they are powered by cloud technology. So, fortunately, we were in that space, and our foundation has been solid. At present, the enterprise ecosystem is moving into a very different environment, where a standalone data center cannot provide everything. So, for example, you might want to have, let’s say, vertical auto-scaling for a specific workload and Microsoft 365 for your productivity needs. That is not something that we offer directly. So, you are directly or indirectly working with multiple technology partners for their unique offerings. Similarly, for specific workloads, we are working with Google Cloud or Amazon cloud. 

Rajeev Papneja, Chief Growth Officer, ESDS Software Solution

Rajeev brings to the table vision, purpose, relentless passion for technology, and life of spirituality. He has over 24 years of extensive technology, systems, and software experience on an international scale, including more than a decade of senior management experience in the United States.

He has worked as a senior consultant at major corporations like United Parcel Services, Ernst & Young, Dun & Bradstreet, to name a few, before becoming an entrepreneur.

His longest tenure was with Pfizer Pharmaceuticals, the largest drug manufacturer in the world with its current headquarters in New York, where he spent more than eight years providing enterprise class technology solutions and setting up financial processes.

Awards

  • GEM of India
  • Bharat Gaurav
  • Bharat Ratna Dr. A.P.J. Abdul Kalam Excellence Award

Education

  • Doctorate in Business Administration, Frederick Taylor International University, Arizona, USA, 2001 – 2004
  • Masters in Computer Science, KTHM College, Nashik, 1994-96

So, we have entered a different era, where you will see that it will not be about just working with one data center.

Artificial intelligence or machine learning, or all these newer technologies, have forced themselves into the system of any enterprise ecosystem that you look at today. The only way for enterprises to survive today is by transforming their business models, understanding their customers’ needs, and providing exceptional experiences. These technologies are enabling enterprises to make that change.

As we advance and AI and ML, robotics will play a crucial role because of companies’ continuous pressure to strengthen processes and deliver exceptional customer experiences.

Better World: Who are your major clients in India?

Rajeev Papneja: Today, ESDS is serving more than 225 governmental PSU customers, the most significant initiatives of the prime minister, and our governments, for example, the Ministry of road transport, right. All the tools we are paying for today across the new range are different from our data center. If we talk about the world’s largest smart meter project, Energy Efficiency Services Limited is replacing 250 million smart meters, all running from our data center.

The banking sector is a big focus area for us. We are working with over 400 banks, many of which are small cooperative banks. We are constantly launching new SaaS and PaaS offerings for government and banking clients. We are integrating technologies such as AI and ML in our data center offerings. None of our customer’s security is ever compromised.

Better World: That’s an exciting statement from you that none of your customers, especially in banking, have ever witnessed a data security breach. How have you been able to secure your customer’s sensitive data consistently?

Rajeev Papneja: Most of the time, you see the security compromises happening in banks. They are on-premise databases. We need to understand security because it is challenging to attack something you don’t know. And that is what cloud technology gives you. You don’t know where your data when you don’t know where your information is; how will you attack something?

Second, the most significant vulnerability today is an insider threat. Most of the threats you would have seen, or the data leaks that have happened are their sheer size.  For us, it is only zero and one. We don’t know what is there. It doesn’t make sense to us.

All these big government customers are utilizing our security operation center (SoC) as a service (SoC), all the cooperative banks are using our SoC as a service. We also have our tools that are used by many of the nationalized banks. For example, our VTMScan tool, which is a complete web scanning tool. It scans all forms of online threats and vulnerabilities.

With ransomware attacks happening with zero-day attacks happening, we use advanced AI-ML based science to deliver actionable intelligence to ensure speedy mitigation for security incidents. Another offering is eNlight WAF, a specially engineered intelligent cloud hosted web application firewall helping businesses filter incoming and outgoing internet traffic and block threats such as injection, cross site scripting and other attacks.

We’ve also launched SPOCHUB, which is a plug-and-play platform providing industry-specific offerings On Click. It enables the ISVs to display their offerings across the Globe with an “Omni Channel Proposition.”

Overall, we’ve at least 10 to 12 integrated tools that are combined. And of course, human intelligence, as I saw, is how we run our security operations. All the services offered within SoC are a service and subscription-based model. They follow an OPEX model rather than CAPEX by cutting down unsolicited costs.

Better World: Which are some of the most significant trends that you foresee, both from a data center perspective and an overall technology perspective, in the post-Covid environment?

Rajeev Papneja: One thing is for sure that people have embraced the cloud entirely. As we progress, software as a service is going to be very, very big. Going by the various market reports, in the next four years, the market for Infrastructure as a service will be $5 billion.

The market for multi-cloud management services is $10 billion. This, this is I’m only talking about India. If you look at security services, that is also around $2 to $3 billion. The digital transformation industry itself is $700 billion. It encompasses all the different applications that will help these industries evolve their business models to make their processes better, such as collaboration tools. We are currently seeing that people immediately flocked to VDI technologies, to web VPN, to CRM applications to Enterprise Resource Planning, and collaboration tools in digital transformation. These are widely accepted. And people have started moving to the cloud. As we advance, you will see that people will start exploring how we can make our business models, something like, you know, they call it everything as a service takes a so I’ll give you a small example, that there is this company, right? It’s from it’s changing the mindset from selling a product to selling a service.

Whatever mindset or analytics on historical data you could do before COVID does not work in the post COVID era. It has an entirely different perspective. But the good news is, all businesses have the same starting point today. No matter where they were in their journey, they are forced to have an identical starting point. Now whoever takes benefit of this digital transformation they are going to be successful.

Better World: What are your outside India expansion plans for 2021 and beyond?

Rajeev Papneja: Right now, we are already present in the UK. We have two web hosting companies in the UK. We are serving more than 20,000 web hosting customers in the UK. We have a small presence in the US which we never focused on earlier. We will be focusing on the US, also started in the Middle East. We have an office in Dubai we have in Bahrain. We are working on specific opportunities in Bahrain, Dubai, Oman, Egypt, Nepal, Bangladesh, and Utopia. So, there are around 17 countries that we are focusing on. We have already built a data center for unique customer needs. So, what we are seeing is that you know, these countries are where India used to be eight years back. So, for example, if you look at Dubai, they have just started their cloud journey.

Still, companies prefer to use on-premise IT infrastructure. Now, we want to leverage our expertise, whatever we have done in the last eight years for India. We want to make sure that these upcoming countries starting with technology can feel empowered with our unique offerings and technology.

MORE FROM BETTER WORLD

Contact tracing apps have room to build more user trust

Contact tracing apps have room to build more user trust

Technology has been indispensable in dealing with disasters with increased efficiency, expediting relief measures, and providing humanitarian support. Now, when the world is reeling under a massive outbreak of the coronavirus, Covid-19 contact tracing apps have emerged as a key recourse for governments.

These Bluetooth-enabled apps and platforms have the capability of tracking even small movements of people in a bid to secure lives from this dangerously contagious respiratory disease.

India among early movers

Australia, Singapore, Ghana, Israel, India, South Korea, and Saudi Arabia are among the countries that have already launched their respective coronavirus tracing apps. Many others are working to create similar tools. Apart from individual countries, global internet giants such as Apple and Google are also marshaling their resources to build tools to locate any potential virus carriers.

India launched its coronavirus contact tracing app Aarogya Setu on 2 April 2020. Better World spoke to Dr. Pavan Duggal, one of the top cyber law experts in the country and security and cyber law consultant Anuj Agrawal in this regard. They generally agree with the view that India has made a good start and taken some key steps in the right direction (click here to read full interview of Dr. Duggal).

Dr. Pavan Duggal: Good intentions, but it’s work in progress.

Anuj Agrawal: Data is only for Covid-19 control.

Dr. Duggal is of the opinion that it is a work in progress. “The overall intention of everyone is noble. It’s about defeating coronavirus. The earlier approach adopted by the government was neither prudent nor feasible (launching an app that was insecure and had concerns about privacy). Now, by taking these steps, the government has shown that they are taking criticisms seriously and are constructively trying to identify how to make it better. Making it open source is just a first step toward transparency. By announcing the Bug Bounty program, the government is also encouraging people to come forward and share the app vulnerabilities,” he observes.

Security and cyber law consultant Anuj Agrawal also feels that the new approach is definitely in the right direction. “Initially, many people were skeptical to use this app as they feared that this might put them under the government’s surveillance radar. But the government has made it clear that their intentions are truly wise, and they are concerned about user privacy as well. One also needs to remember that users are incidentally at risk of sharing their data with almost every downloaded application, and here the government has promised that they will only use this information to combat a severe disease,” he emphasizes.

More questions than answers?

The app development efforts globally, for tracing and containing the spread of the virus, are prima facie, laudable. However, critics allege, there is more to these apps than meets the eyes. The big worries are that these apps have started gathering the humongous amount of confidential data of billions of people worldwide, keeping track of their every movement and leaving their crucial information vulnerable to misuse.

Concerns around privacy and security are raising eyebrows and many industry experts have noted that these contact-tracing applications could end up putting sensitive personal information at risk. Some key questions in this regard are: Are these apps efficient to serve the intended purpose? How will the government process user data? What will be done with the data once the pandemic is over? Is there a surety that user data cannot be hacked and used for fraud and identity theft?

Contact tracing apps

Privacy and security concerns

Amnesty International, a UK-based non-governmental human rights organization recently disclosed a critical lacuna in the configuration of Qatar’s Ehteraz contact-tracing app. It says that the bug could be exploited by cyber attackers to access highly sensitive personal information, including the names, national IDs, health status, and location data of more than a million users.

“Currently more than 45 countries have, or plan to, roll out Covid-19 contact tracing apps. Governments around the world, including Australia, France, Italy, the Netherlands, and the UK, are rushing to embrace digital tools which undermine privacy, have not yet been proved to be effective, and could put individuals’ security at risk,” it adds.

Besides, critics say it is not proven that these apps are helping authorities to restrict the outspread of Covid-19. Since the success of such apps is highly dependent on correct responses submitted by an individual user, one cannot be fully sure whether the information shared is veracious.

Moreover, these apps are not designed to work on the basis of sample denominators and require a large population to download and use it for accomplishing effective results.

For instance, Singapore’s TraceTogether, which was initially considered one of the best contact-tracing apps in the world, failed to highlight the revival of Covid-19 cases in many localized areas because only 20% of the country’s population was using it. Most of the smartphone users in Singapore cited data privacy as a major concern which was prohibiting them to use the application.

Clearly, a significant amount of effort is required to address the challenges related to ailing security architectures of such apps to encourage people at large to use them.

India setting an example?

India launched the Aarogya Setu mobile app as part of its efforts to limit the spread of Covid-19. According to the Government of India, the app has already been downloaded by over 114 million users as on 26 May, surpassing any other contact tracing downloads in the world. India has also made the usage of this app compulsory for all its citizens while using public transport or going to offices.

The Aarogya Setu app too has invited criticism from many corners because of its mandatory information collection diktat by seeking continuous Bluetooth access and location data from users. Moreover, incomprehensible terms and conditions escalated fears that the government was trying to take advantage of the Covid-19 situation and use data for other purposes, which could compromise the freedom of individuals.

The Indian government has said that all data will remain anonymous and used only for the purpose of identifying positive Covid-19 cases. However, it could not give satisfactory answers related to the possibility of data theft and proceedings of collected information in the post-pandemic situation.

Facing criticism and backlash, the authorities went back to their boardrooms to address some of the issues. Recently, they have come up with a slew of improvements. Not only has the government rolled back the mandatory directive, but it has also opened the source code of the app’s Android version, thus enabling developers to inspect the source code and suggest modifications. Countries like the UK, Australia, Singapore and Israel also have open-source apps, making them transparent and verifiable.

In a first, the Government of India has also launched a ‘Bug Bounty’ program with the aim of identifying any security loopholes that may be exploited by potential hackers. (Read: Govt opens source code for Aarogya Setu, launches rewards program)

Dr. Duggal, however, adds that in spite of these positive steps, a lot still needs to be done to make this app truly secure. “This app still hides more than it speaks and when you read the terms and conditions, it clearly states that it is capturing data every 15 minutes and only sending the data to the server if the user is found Covid-19 positive. The question is: where does the sensitive personal information go if the user isn’t established as a Covid-19 patient?”

Steps ahead

There is no doubt that digital technologies offer whopping benefits and could play a strong role in identifying and controlling Covid-19 cases. However, none of these benefits could be translated into success if people start fearing these apps and see them as the government’s way of intruding into their private lives.

Throughout the world, we’ve witnessed numerous instances of cyberattacks on government databases. For example, recently, it was widely reported that hackers leaked on the dark web sensitive details of 18 lakh Indian citizens, including Aaadhar card numbers. Well-informed citizens cannot be allured to share crucial information on the pretext of a crisis. They need a strong assurance and concrete plan with respect to the privacy of their data.

Hence, countries need to find a way out to collect data anonymously and store it in a way that it does not get leaked to hackers or marketers.

Authorities also need to update their citizens whether and how these apps are helping them flatten the Covid-19 curve. Else, they will continue to be criticized as tools that could be exploited easily by hackers. To effectively utilize the benefits of technological innovations, governments need to safeguard the privacy of their citizens.

Govt opens source code for Aarogya Setu, launches rewards program

Govt opens source code for Aarogya Setu, launches rewards program

In a press notification released by Press Information Bureau (PIB), the Government of India has made the source code open for its Covid-19 contact tracing app Aarogya Setu. The government has also launched an Aarogya Setu rewards program, called ‘Bug Bounty,’ with the aim of identifying any security loopholes that may be exploited by potential hackers.

The twin announcements could be seen as trust-building exercises to make end users more comfortable with downloading and using the app. The move also comes in the wake of a spate of criticisms of the app on issues related to privacy and security. There are an estimated 114 million users of the app.

The decision to open the app’s source codes is in line with India’s policy on open source software. The source code for the Android version of the application is available for review and collaboration at https://github.com/nic-delhi/AarogyaSetu_Android.git. The iOS version of the application will be released as open source within the next two weeks and the server code will be released subsequently, the PIB release said. Almost 98% of Aarogya Setu Users are on Android platform.

Of the more than 114 million registered users, two-thirds have taken the self-assessment test to evaluate their risk of exposure to Covid-19. The app could not just recommend an affected user to go into self-quarantine but also send alerts to the concerned health authorities in the area. This could lead to very timely and targeted responses by the healthcare officers as well as the local administration (see How smartphones could be Covid-19 testing game changers.)

The process of supporting the open source development will be managed by National Informatics Centre (NIC). All code suggestions will be processed through pull request reviews. Aarogya Setu’s source code has been licensed under Apache License.

Any reuse of the source code with changes to the code requires the developer to carry a notice of change. More details can be found in the Frequently Asked Questions document available at https://www.mygov.in/aarogya-setu-app/.

Through the Bug Bounty program, the government aims to partner with security researchers and Indian developer community to test the security effectiveness of Aarogya Setu and also to improve or enhance its security and build user’s trust. Details of the Bug Bounty Program is available on the innovate portal of MyGov at https://innovate.mygov.in/.

The Aarogya Setu app was launched on 2 April 2020, and is available in 12 languages and on Android, iOS, and KaiOS platforms. The key pillars of Aarogya Setu have been transparency, privacy, and security.

The app has helped identify about 500,000 Bluetooth contacts. So far, the platform has reached out to more than 900,000 users and helped advise them for quarantine, caution or testing. Amongst those who were recommended for testing for Covid-19, it has been found that almost 24% of them have been found Covid-19 positive.

Analytics of Bluetooth contacts and location data has also helped identify potential hotspots with higher probability of COVID cases allowing State Governments and District Administration and Health authorities to take necessary steps for containment of the pandemic, early, which is critical for controlling the spread of the pandemic.

The Aarogya Setu data, fused with historic data, has shown enormous potential in predicting emerging hotspots at sub post office level and around 1,264 emerging hotspots have been identified across India that might otherwise have been missed.

Vodafone Idea’s universal cloud earns it Red Hat award

Vodafone Idea’s universal cloud earns it Red Hat award

An old proverb is that when the going gets tough, the tough get going. In the challenging times of Covid-19, it applies well to the telecom sector at large and Vodafone Idea Limited (VIL) in particular. The latest feather in VIL’s cap happens to be the ‘Innovator of the Year’ title. It’s a well-earned accolade that has its roots in Vodafone Idea’s universal cloud deployment announced on 21 October 2019 in a Red Hat release. (The actual work is understood to have started much earlier.)

Vodafone Idea Limited claimed the top honors at the Red Hat Summit 2020, for orchestrating the vision of a single, universal cloud into reality. The telco now owns the largest cloud deployment of its kind in India, linking its IT, network, and third-party applications using open source infrastructure.

The initiative

This cloud initiative, which VIL had kickstarted around 18 months ago, had started bearing fruits even before the pandemic had hit the scene. It had helped VIL transform its network infrastructure by a great measure and made it highly scalable and agile. The pandemic merely tested its limits.

When it did, VIL’s network seems to have responded quite impressively. Not only was it able to accommodate a multifold rise in traffic but also managed to handle the overnight shift in demographic patterns.

It is a known fact that after the pandemic-induced lockdowns, a majority of enterprises rushed to enable their employees to work from home. This amounted to near-zero traffic demand originating from the business clusters while a massive surge in demand happened from residential areas.

Moreover, as communication and entertainment became the lifeline for netizens during lockdowns, VIL’s network experienced a year’s worth of traffic growth within a week of lockdown. With the cloudifaction carried out over the past several months, the telco was able to scale up elegantly enough.

Not surprisingly, the company’s stock rose 86% between 1 April and 20 May, from Rs 3.04 to Rs 5.65 a share. On the day of writing this analysis, the stock traded had last traded at Rs 5.53 a share on the BSE.

The build-up

Vishant Vora

Vishant Vora: Driving cloud transformation

Vodafone Idea says it took on the challenge of transforming its network to make it future ready and building a ‘Universal Network Cloud’ that is workload agnostic from core to edge. The cloud enables Vodafone Idea to better serve its more than 300 million subscribers by simplifying and transforming its IT and telecom network operations. The new platform is deployed across many distributed Vodafone Idea cloud microsites across India, as well as its central IT operations.

Vodafone Idea’s universal cloud initiative was to rapidly transform the 100-plus data centers of the erstwhile Vodafone and Idea entities, through a shared software platform. The Red Hat OpenStack Platform was used to design efficient ‘pods,’ which could be geographically distributed and taken closer to the end- users, helping to reduce latency and enable an optimal user experience.

Better World sees these ‘pods’ as akin to microservices that leverage containerization techniques and could be orchestrated using the open-source Kubernetes container-management system.

Recognition a shot in the arm?

Vodafone Idea considers the Red Hat award to be a recognition of its early adoption of emerging technologies for enterprise and retail customers. The cloud deployment has helped the telco in reducing latency in carrying multiple workloads and optimizing costs.

VIL is now also gung-ho about its future potential, especially with regard to next-generation services like internet of things (IoT) and blockchain.

Vishant Vora, Chief Technology Officer, Vodafone Idea said, “A distributed universal cloud centrally orchestrated is an ambitious project for us, representing a vision for the telco future where “pods” could be geographically distributed across the country. Our vision is to build a universal cloud that will not only carry the traditional telco workloads but also carry IT and enterprise offerings for our customers. This will also position VIL very well for the nextGen services like IoT, Blockchain etc. These capabilities need to be accommodated with a versatile and scalable platform offering flexibility and control as an organization. We are extremely proud of receiving this prestigious award.”

Chris Wright, senior vice president and chief technology officer, Red Hat, noted, “We want to extend congratulations to Vodafone Idea Limited for receiving the 2020 Red Hat Innovator of the Year award. Vodafone Idea’s journey in building a Universal Cloud, hosting both Network and IT workloads, based on open standards, is truly impressive. By adopting Red Hat OpenStack Platform, Vodafone Idea Limited and its customers can more quickly adapt to changing market conditions. We are proud to be working with Vodafone Idea Limited on this shared vision and we look forward to continuing our work with them as they look to build out additional offerings on this flexible platform.”

As part of Red Hat Innovation Awards each year, a panel of industry expert judges select the top five winning projects from a pool of global nominations. These five projects are selected based on the set of criteria for outstanding and innovative usage of Red Hat solutions. From the five winners, the Red Hat Innovator of the Year is selected by the community through online voting.

Will Facebook Shops shake up marketplaces?

Will Facebook Shops shake up marketplaces?

Facebook is making yet another attempt for a bigger push into e-commerce. The company has announced the launch of Facebook Shops, an initiative that would enable many small and large businesses to display and sell their products directly to Facebook users across its ecosystem, including Instagram. The initiative will begin rolling out in a phased approach across the world this year. With this Shops launch, the social media giant is trying to capitalize on the massive virtual marketing opportunity to drive user engagement and revenue generation.

Facebook Shops is yet to go live in India, but the company has already been preparing to go into the e-commerce battle by taking aggressive collaboration routes. It has recently announced to invest ₹43,574 crore for a 9.9% stake in Reliance Industries Ltd.’s Jio Platforms, with an aspiration of creating a one-stop digital shop that India has long been waiting for.  (See: Will FB–Jio deal create magic?)

In the wake of ongoing Covid-19 crisis, where social distancing and remote working norms are being followed, many SMEs are facing tremendous pressure to survive and reach out to their potential customers. For them, the announcement could come as a boon. For Facebook too, this initiative would be a big chance to resuscitate its e-commerce aspirations that had gone haywire earlier. Its endeavors such as Facebook Marketplace had failed to take off.

“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier,” said Facebook in its official blog.

Will this be as easy as it sounds?

Lessons learned from past

For the beginners, Facebook had launched Marketplace for local buying and selling with much fanfare in 2016. The initiative, however, failed to capture the imagination of its users because of issues such as misleading ads, ineffective filters, and a poor search experience. At that time, Facebook Marketplace was a pure-play effort to increase user engagement and the social media giant had stayed away from facilitating payments or earning commissions from transactions.

The internet giant seems to have learnt some hard lessons from its previous failure. It is now providing businesses an opportunity to set up a full-grown shop for free and is facilitating transactions through payment gateways. It has also bettered its search algorithms. In growing markets like India, this new initiative is expected to get significant eyeballs as many brick-and-mortar shops are struggling to survive and reach their potential customers amidst lockdown and pandemic-induced concerns.

The company seems to have put in lot of efforts for improving search results. It would let users find Facebook Shops on a business’s Facebook Page or Instagram profile, or discover them (Shops) through stories or ads. The company has provisioned businesses to put their entire catalog of products and services, which could be browsed easily by users either on the business’s website or within the app if the checkout has been thus enabled. Facebook would charge a commission in case the checkout happens through the app.

“Just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct,” the company said.

The company said it was having partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to give small businesses the support they needed during these unprecedented times.

Challenges aplenty

While it may look like a game-changing initiative for the social media behemoth, the road is not that easy. Historically, Facebook users have not shown much interest in shopping or responding to ads marketed to them. People don’t use Facebook or Instagram the same way they use Amazon or Flipkart. They primarily look to socialize and share updates with friends and family. Many others just want to play games or read/view trendy information about a celebrity or a hobby say cooking. No wonder, Facebook ads cost less than what other online marketing channels charge.

Many onlookers may feel that since the company now owns three versatile social media channels—Facebook, Instagram, and WhatsApp—it is a reasonable gamble to cash in on the online shopping trend and make a big splash in the market. However, there are many questions that still need to be answered. Will it be able to change the behavioral pattern of its own users, across the globe? Will it be easy to earn their trust and compete with e-marketplace giants like Amazon and Flipkart? In the long run, will users accept the refreshed identity without being wary of protecting their privacy?

In an interaction with Better World, the CISO of a leading professional services company, said that the new features would make Facebook and related social media channels more vulnerable to attacks and that his company would be watchful of the new features. It could also revisit security policies to prevent any unauthorized access to enterprise data. The executive did not wish to be named.

According to Brand Phishing Report for Q4 2019, released by a leading security solution provider, Checkpoint, cyber criminals imitated Facebook the most for phishing attempts to steal individuals’ personal information or payment credentials during October–December 2019. Two years ago, by his own admission, Facebook CEO Mark Zuckerberg acknowledged the security breach that allowed hackers to control Facebook accounts of up to 50 million users. Facebook will need to take stringent measures to assure its users and businesses that their Shops accounts are safe and cannot be compromised.

One does need to remember that Facebook has often failed when it has attempted to replicate a competitor’s features without any reasonable strategy.  For instance, in the past, it hasn’t achieved much success by rolling out otherwise popular features such as trending topics, high-profile user verification checkmarks and hashtags.

Facebook also has a reputation of revisiting its marketing and collaboration strategies quite often. Though setting up a shop may look as easy as stealing a candy from a baby, businesses may like to watch before they commit their efforts and monies setting up presence on Facebook Shops.

Going by the history of Facebook and its perseverance for making an impact, it would be too early to label this new initiative a success or a failure. As Facebook Shops rolls out in coming months, the amount of traction it gets from users will be worth watching.

Accenture fortifies AI know-how with Byte Prophecy buy

Accenture fortifies AI know-how with Byte Prophecy buy

Global professional services major Accenture has acquired Byte Prophecy, an automated insights and big data company based in Ahmedabad in Gujarat. The move is clearly aimed at gearing up to meet the growing demand for enterprise-scale artificial intelligence (AI) and digital analytics solutions in the Asia Pacific region. The financial details of the deal, with which Accenture fortifies AI know-how, have not been disclosed.

In the last few years, several global technology firms are seen taking aggressive acquisition routes to boost their AI and Digital Analytics capabilities, which demonstrates how valuable data has become for organizations to understand consumer preferences and expectations to grow and compete.

Accenture is no exception either. Under its Applied Intelligence unit, the global consulting giant has taken rapid strides recently in its bid to capitalize on the AI opportunity. It has made several acquisitions in Australia (Analytics8), Spain (Pragsis Bidoop), North America (Clarity Insights), and the UK (Mudano) to enhance its tech-portfolio that helps clients scale up AI capabilities in these markets.

The acquisition of Byte is further testimony to the industry-wide adoption of analytics-based solutions. Through Byte Prophecy buyout, Accenture will add about 50 data science and data engineering experts to its Applied Intelligence team, with a focus on insight automation. The buyout will further strengthen the existing consulting and technology capabilities of Accenture, which help clients in areas such as data foundations and advanced analytics.

Byte Prophecy was founded in 2011, and has worked closely with Accenture Ventures since 2018 on open innovation efforts. It has collaborated and co-innovated with Accenture and its clients in Asia Pacific on advanced data and analytics projects.

An area of growing focus

In the wake of the Covid-19 pandemic, organizations have no option but to continue to follow social distancing and remote working norms unabatedly. With most of the consumers and employees spending much of their time online for work and leisure, getting insights from advanced analytics and artificial intelligence has become even more important to gauge customer priorities and ensure business continuity.

Forward-looking enterprises are looking for intelligent analytics and AI applications to make business decisions and diversify the product offerings to support business continuity. Accenture’s massive focus on these domains enables it to support customers in taking effective business decisions by unifying big data from multiple sources and offer actionable insights. Notably, only in its 2019 fiscal year, Accenture invested nearly US$1.2 billion on 33 acquisitions globally to acquire critical skills and capabilities in strategic, high-growth areas of the market. With these acquisitions, Accenture fortifies AI know-how and other digital consulting skillsets. These would help it get more deals to meet new-age digital needs of the organizations.

The post-pandemic world is expected to be quite different and AI driven big data insights could help businesses reduce costs and make processes more robust. “Across industries, decision making has become more complex, and businesses are increasingly relying on advanced analytics and AI to ensure insight driven, rapid decision making. Beyond advanced technology capabilities, Accenture brings our clients a co-innovation mindset, and in Byte Prophecy we found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture,” said Piyush N. Singh, Accenture’s market unit lead for India and sales lead for growth markets in the official press release that announced the acquisition.

Along with Accenture, tech-behemoths like IBM, SAP, Microsoft, Oracle, Capgemini, Adobe Systems, Google, Dell, and Cognizant are entering into M&A and research to expand their data-driven digital transformation offerings.

Airtel launches Work@Home for business continuity

Airtel launches Work@Home for business continuity

Airtel Business, the B2B arm of telecom major Bharti Airtel, has launched new Work@Home solutions to provide business continuity for enterprises. These enterprise-grade solutions are designed to enable employees operate efficiently and securely from their homes.

The solutions comprise a range of connectivity options, including wired and wireless. Also bundled are security solutions and a host of immersive collaboration tools such as Google Meet, Cisco Webex, and Zoom. Better World sees this as a cost-effective means for enterprises to enable work-from-home (WFH) solutions for their employees, without the need for procuring additional VPN licenses separately.

With work from home becoming the new normal, enterprises are facing several issues to pause and rethink their existing work and workplace models. (Read: Work-from-home even after Covid-19 and What it takes to secure IT in Covid-19 era?). Robust internet connectivity remains a primary concern for all companies that have allowed their employees to work from home for an indefinite period.

“These are unprecedented times and businesses are adapting to the evolving environment with new way of working. For a large proportion of employees, working from their homes is set to become the new normal. Airtel Work@Home is yet another innovation to ensure that our B2B customers are able to empower their people with best-in-class connectivity and digital tools to drive business continuity,” said Ajay Chitkara, Director and CEO-Airtel Business in an official statement.

Airtel has said that the new remote working solutions would be available as essential and add-on bundles and allow businesses to customize their own plans. Users are provided with an option to select ultrafast broadband with up to 1Gbps speed, high-speed 4G corporate Mi-Fi devices with complimentary G Suite pack, corporate postpaid mobile plans with complimentary G Suite Pack, 4G data SIM with complimentary G Suite, and MPLS over Airtel 4G. The solutions suite also includes a host of immersive collaboration tools such as Google Meet, Cisco Webex, and Zoom.

According to Airtel, Work@Home solutions provide the flexibility to bundle a wide range of services based on employee-specific remote connectivity requirements and bulk procurement on a company paid model. All its corporate customers are well supported by a dedicated call center and fault resolution teams

From a price standpoint, Airtel Corporate Broadband starts at Rs 799, Priority 4G Data SIM with Free G-Suite at Rs 399, and Corporate Mi-Fi with Free G-Suite with 50GB 4G data per month starting Rs 399 plus Rs 2,000 (one-time device cost). Interestingly, the company is also offering priority 4G network to all its platinum corporate postpaid customers and cutting-edge voice over Wi-Fi (VoWifi) technology for superior indoor coverage.

Airtel is not the first telco to repackage its solutions to make it more suitable for remote workers. Earlier this month, Reliance Jio had rolled out a new quarterly work-from-home plan, starting from Rs 999 with 3GB per day data benefit for 84 days and unlimited calling within its network. In the yearly category, it launched Rs 2,399 plan offers which offers 2 GB of high-speed internet data per day for validity of 365 days.

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