Artificial Intelligence

How artificial intelligence is transforming Indian retail sector

by | Oct 28, 2020 | Artificial Intelligence, Artificial Intelligence

Pandemic-induced disruptions have paved the way for retailers to apply real-time artificial intelligence models to improve business efficiency and resilience.
Share to lead the transformation

As the pandemic raged on, enterprises of all scales rushed to accelerate their digital transformation efforts for maintaining business continuity. The retail sector also didn’t escape unscathed and had to take a flurry of measures to remain operational amidst rising discretionary spending by consumers. (See: AI-driven analytics is CIOs’ mantra in the new normal)

The crisis has pushed the retail organizations to take pivotal digital decisions instantly to achieve tangible business results.

One of the technologies that has garnered much attention in these tricky times is Artificial Intelligence (AI). The technology enables organizations to make well-informed data-driven decisions and predict the possible outcome of those decisions.

Translating new normal into a winning position

There is a monumental shift in consumer buying behavior due to COVID-19. Even traditional brick-and-mortar businesses are moving to e-commerce platforms. The pre-COVID online buyers have accelerated their digital shopping by around 50%. Moreover, even a majority of conventional shoppers have moved to virtual shopping to ensure safety and hygiene.

Amidst the unpredictable customer expectations and increased demand for contactless distributions, the Indian retail enterprises are fast-tracking their investments in technologies such as artificial intelligence to translate the new normal into a winning position. With AI-enabled tools and customer-centric chatbots, retail enterprises can obtain valuable insights to predict new business opportunities, identify broken supply chains, and manage customer expectations better. (See: AI is a must now to speed up digital transformation)

According to a Nasscom study, the Indian retail industry is one of the top-five retail markets in the world by economic value and likely to achieve 3X growth and become worth US $1.4 trillion by 2024. NASSCOM further observed that the industry is experiencing a phenomenal transformation due to transitioning consumer behavior, organized retail growth, and multiple global players’ arrival.

Similar sentiments are shared by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), an apex trade association of India, in a recent report. The industry body observed that the Indian retail industry is likely to see a massive transformation technology-led disruptions driven by AI and data-led opportunities.

Besides improved customer experience, the investments in AI-enabled platforms will also be valuable for retailers as it will enable them to deliver new product design ideas and expand their markets.

Leveraging AI to read consumer’s mind

With consumers are moving to digital technologies to shop, they still need the personalized experience to meet their custom needs. AI-enabled tools and technologies are being leveraged by organizations to identify key business and customer trends; ensure hygiene; deliver the goods safely, and conduct 1:1 session with customers.

AI tools also have a great potential to give the decision-makers timely visibility to align their strategic and financial primacies with these predictions.

Some prominent Indian retailers are already forging ahead and deploying the latest tools and AI innovations to navigate the crisis. An example is the Aditya Birla Group, which manages one of the largest Indian clothing retail chains. The group implemented several AI and deep learning solutions amidst the pandemic to keep its workforce safe and ensure hygiene factors at its manufacturing units. The group has a separate data and analytics cell, which focuses on advanced technologies to deliver better efficiency in-house as for customer service excellence.

During the nationwide lockdown, the group refreshed its already proven proprietary AI platform, VEDA (Video Enabled Decision and Alerts), with advanced capabilities to meet the manufacturing units’ needs and offices post COVID. The scalable platform enables Aditya Birla Group to deploy multiple video feeds and apply advanced analytics in real-time to develop meaningful interpretations, notifications, and alerts.

Similarly, online retail players such as Amazon, Big Basket, and Grofers have enhanced their AI-powered chatbots, who act as online experts and provide instant resolution to various transactional and routine queries raised by different consumers. For complicated and specific requests, the question can be re-routed to customer care. This entire approach not only automates the process but also help companies reduce their operational expenses.

Another critical area where analytics can be a crucial enabler is inventory management. By looking at the vast sets of shopper data, retailers can oversee purchase orders, ensure they have enough stock of a particular product, and keep their inventory model agile as per the market demand scenario.

Nevertheless, to climb the AI-maturity ladder, enterprises would need to set-up a conducive framework and need strong collaboration models with subject matter experts to address the evolved customer requirements. (See: Enterprises jump on the AI bandwagon but seat belts are few)

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Representative image–Hydroelectric plant.

Latin American country Costa Rica, which aims to be 100% carbon-neutral by 2021, derived 99.99% of its total generated electricity from renewable sources in the month of May 2019, says a news report.
Citing data from National Energy Control Center (Cence), the geothermal energy news and research website Think Geo Energy added that the country generated a total of 984.19 GWh of energy during the month. While 80.04% of this came from the hydel sources; 12.9% was produced by geothermal plants, 6.99% by wind, and 0.06% by biomass and solar energy. Only 0.01% was generated by pollution-causing thermal plants.
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LtoR – Ramesh Subramanyam, CFO & President – New Biz, TPL and Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy. (Image: Tata Motors)

Within days after the government cut GST rates on EV charging stations to 5% from 18% earlier, Tata Power and Tata Motors have announced their partnership to install 300 fast charging stations by the end of the FY20, across key five cities namely Mumbai, Delhi, Pune, Bangalore and Hyderabad. The two companies inaugurated their first seven charging stations in Pune, to enable the e-mobility drive in the city. Over the next two months, 45 more chargers will be installed across the other four cities. These chargers will be installed at Tata Motors dealerships, certain Tata Group retail outlets and other public locations.

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water drop

Water conservation efforts are gathering steam. (Representative image).

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The campaign is successfully running with the involvement of about 1,300 officers of the central government joined by state and district officials who are required to take up 3 field visits.

Workshop with Aamir Khan and Kiran Rao, Founders, Paani Foundation.

The workshop also had presentations by prominent NGOs working in the area of water conservation, deploying successful interventions, innovations and strategies. Aamir Khan, renowned actor and the founder of Paani Foundation, showcased encouraging films about grass-root level stories in Maharashtra, where lives have been impacted by the Foundation’s mobilization efforts in respective villages. He emphasized upon the need of educating people at village-level about the importance of saving water, showing them effective ways and techniques and how they can play a leading role in taking the initiatives forward.

Kalyan Paul, Executive Director, Pan Himalayan Grassroots Development Foundation, Uttarakhand elaborated how women played an important role in water conservation across the mountain states of India. Aranyak, an NGO working in North East India highlighted the importance of “Dong Bundh System” (a traditional water conservation and management system) which ensures availability of drinking and irrigation water by deploying conventional methods. Representatives of Bangalore based Arghyam highlighted the importance of educating locals, honing their skills, ensuring their participation and ownership to manage local water bodies and continuing this practice on a daily basis as the ways to ensure efficient water conservation measures.

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News source: PIB.

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Dharmendra Pradhan

The goal is to have 40% electricity generation capacity from non-fossil fuel-based energy resources by 2030: Pradhan (Pix source: PIB)

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Grid connected solar (Representative image).

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GST on EVs and EV charging is down to 5%.

The recently slashed GST rates on all electric vehicles (EVs) have come into effect from today. All EVs, small or big, personal or commercial, will be costing 7% less as compared to the day before. The rate cut was announced only five days ago at the 36th GST Council meeting chaired by Union Finance & Corporate Affairs Minister Nirmala Sitharaman and attended by Union Minister of State for Finance & Corporate Affairs Anurag Thakur besides Revenue Secretary Ajay Bhushan Pandey and other senior officials of the Ministry of Finance. In the meeting held on 27 July, the GST rates were cut to 5% from 12% earlier. see news)

As announced in the meeting, the GST rates have also come down from today on chargers or charging stations for EVs. As against 18% earlier, a new rate of 5% has become applicable from today.

Additionally, hiring of electric buses with carrying capacity of more than 12 passengers by local authorities will be completely exempted from GST.

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