Will Apple bite India’s manufacturing bait?

by | May 13, 2020 | Buzz of the week, Smart Devices, Technology

By moving manufacturing capacities to India from China, Apple could also align favorably with India’s ‘vocal for local’ sentiments.
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In the wake of ongoing crisis, several global businesses are deliberating to shift their supply chain away from China in their bid to regain the lost momentum in the post Covid-19 business world. Apple is no exception either. Going by several media reports, the electronics and technology giant, plans to move almost a fifth of its production capacity from China to India. If this materializes, it could translate into sizable benefits for both Apple and India.

Incidentally, Prime Minister Narendra Modi, in his 8 pm address to the nation on 12 May, advocated for building a “self-reliant” India and supporting the local products by a greater measure. Local manufacturing would make Apple better aligned with those sentiments as well.

For India, this could be a chance for globally showcasing its low-cost manufacturing model and in due course becoming a strong production alternative to behemoths like China. For Apple, to bite India’s manufacturing bait could be an attractive means to leverage the country’s IT talent and also discover the subtleties of the market at a more micro level. For consumers, there could be potential benefits in the form of more budget friendly devices, including iPhones.

Growing smartphone market

Apple is cognizant of the fact that it might not see a surge in iPhone demand from European countries and the US anytime soon enough. On the contrary, the impact of Covid-19 is not expected to be that steep in India, and so it may be fruitful for Apple to build new business models to mitigate the future growth crisis. While India’s market may not have been that big as far as premium smartphones and devices are concerned, Apple has witnessed a double-digit sales growth for the last couple of years.

It is worthwhile to mention that only last year, India’s share in the global smartphone production saw a substantial leap to 16 percent from 9 percent in 2016. One of the main causes for the jump was the trade war between the US and China, due to which, many handset makers cut down output in China. The Indian government lapped up the opportunity by introducing several incentives to the movers.

Boost for Make in India 

India’s mushrooming digital economy and harmonious relations with most of the countries offer a much stable outlook to companies for speedy business revival. Apple, with more than 400 million paid subscribers across its services such as cloud, App Store, payment services such as Apple Card, can also look to replicate its success locally.

Considering the need for creating a strong manufacturing ecosystem, the government already has the production-related incentives (PLI) scheme in place to encourage local production.

Boosting local production in India, however, is not without challenges for Apple. The company has spent close to a decade to streamline supply chain across China’s coastal regions and support over 5 million jobs. Replicating similar models afresh in India would require a solid support system from the government.

Even after the launch of the much-publicized Make in India initiative six years ago, India’s manufacturing has not been able to take off in the manner expected, accounting for just about 15% of the country’s GDP. In China, on the other hand, manufacturing contributes over 40% to their GDP.

That could change if India manages to influence world’s most influential consumer electronics company to shift a significant percentage of its manufacturing here. Such a move could give a much-needed fillip to India’s manufacturing growth aspirations.

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Distributed cloud is the new enterprise IT frontier

Distributed cloud is the new enterprise IT frontier

A titanic struggle for control of the cloud has begun in earnest by the emergence of various distributed cloud architectures. The shift is being driven by the need for enterprises to move away from traditional infrastructure-aspect-management to ‘utility cloud’ models, which can be far more sustainable as long-term strategies.

Amazon Web Services, IBM, Google, and Microsoft are the giants whose bet in the development of such virtualization technologies has won them large shares of the cloud market. Several other companies are also active in this arena, and a closer examination of the main players may reveal a number of smaller players too.

distributed cloud

Multiple drivers are fueling growth

The star attractions of distributed clouds include (1) low latency due to proximity to user organizations (e.g., on-premises delivery or edge delivery); (2) better adherence to compliance and data-residency requirements;  and (3) rapidly growing number of IoT devices, utility drones, etc.

With distributed cloud services, the service providers are moving closer to the users. These cloud services are offered not just as public-cloud-hosted solutions but also on the edge or the on-premise data center. This approach of having a SaaS model with an on-premise application has its own advantages like ease of provisioning new services, ease of management, and cost reductions in the form of greater operational efficiency brought about by streamlined infrastructure management.

Cloud service providers have a deep understanding of both the needs of enterprises and their unique business requirements. They use their expertise to develop solutions that meet these objectives. They are also well known for providing easy accessibility to their services from the internet. This enables fast and convenient access for end-users.

Enterprises may think that by switching over to a distributed cloud computing service they will lose control of their data. However, the cloud service providers enable excellent security and monitoring solutions. They also ensure that users are given the highest level of access to their data. By migrating on-premises software to a cloud service provider, enterprises do not stand to lose the expertise that their employees have built up during their time in the organization.

Google Anthos: A first-mover advantage

Google formally introduced Anthos, as an open platform that lets enterprises run an app anywhere—simply, flexibly, and securely. In a blog post, dated 9 April 2019, Google noted that, embracing open standards, Anthos let enterprises run applications, unmodified, on existing on-prem hardware investments or in the public cloud, and was based on the Cloud Services Platform announced earlier.

The announcement said that Anthos’ hybrid functionality was made generally available both on Google Cloud Platform (GCP) with Google Kubernetes Engine (GKE), and in the enterprise data center with GKE On-Prem.

Consistency, another post said, was the greatest common denominator, with Anthos making multi-cloud easy owing to its foundation of Kubernetes—specifically the Kubernetes-style API. “Using the latest upstream version as a starting point, Anthos can see, orchestrate and manage any workload that talks to the Kubernetes API—the lingua franca of modern application development, and an interface that supports more and more traditional workloads,” the blog post added.

AWS Outposts: Defending its cloud turf

Amazon Web Services (AWS) has been among the first movers. On 3 December 2019, the cloud services major announced the general availability of AWS Outposts, as fully managed and configurable compute and storage racks built with AWS-designed hardware that allow customers to run compute and storage on-premises, while seamlessly connecting to AWS’s broad array of services in the cloud. A pre-announcement for Outposts had come on 28 November 2018 at the re:Invent 2018.

“When we started thinking about offering a truly consistent hybrid experience, what we heard is that customers really wanted it to be the same—the same APIs, the same control plane, the same tools, the same hardware, and the same functionality. It turns out this is hard to do, and that’s the reason why existing options for on-premises solutions haven’t gotten much traction today,” said Matt Garman, Vice President, Compute Services, at AWS. “With AWS Outposts, customers can enjoy a truly consistent cloud environment using the native AWS services or VMware Cloud on AWS to operate a single enterprise IT environment across their on-premises locations and the cloud.”

IBM Cloud Satellite: Late but not left out

IBM has been a bit late to the distributed cloud party. It was only on 1 March 2021 that IBM announced that hybrid cloud services were now generally available in any environment—on any cloud, on premises or at the edge—via IBM Cloud Satellite. The partnership with Lumen Technologies, coupled with IBM’s long-standing deep presence in on-premise enterprise systems, could turn out to be a key differentiator. An IBM press release noted that Lumen Technologies and IBM have integrated IBM Cloud Satellite with the Lumen edge platform to enable clients to harness hybrid cloud services in near real-time and build innovative solutions at the edge.

“IBM is working with clients to leverage advanced technologies like edge computing and AI, enabling them to digitally transform with hybrid cloud while keeping data security at the forefront,” said Howard Boville, Head of IBM Hybrid Cloud Platform. “With IBM Cloud Satellite, clients can securely gain the benefits of cloud services anywhere, from the core of the data center to the farthest reaches of the network.”

“With the Lumen platform’s broad reach, we are giving our enterprise customers access to IBM Cloud Satellite to help them drive innovation more rapidly at the edge,” said Paul Savill, SVP Enterprise Product Management and Services at Lumen. “Our enterprise customers can now extend IBM Cloud services across Lumen’s robust global network, enabling them to deploy data-heavy edge applications that demand high security and ultra-low latency. By bringing secure and open hybrid cloud capabilities to the edge, our customers can propel their businesses forward and take advantage of the emerging applications of the 4th Industrial Revolution.”

Microsoft Azure Arc: General availability awaited

Julia White Corporate Vice President, Microsoft Azure, in a blog post, dated 4 November 2019, announced Azure Arc, as a set of technologies that unlocks new hybrid scenarios for customers by bringing Azure services and management to any infrastructure. “Azure Arc is available in preview starting today,” she said.

However, the general availability of Azure Arc was not to be announced anytime soon. Six months after the ‘preview’ announcement, Jeremy Winter Partner Director, Azure Management, published a blog post on 20 May 2020, noting that the company was delivering ‘Azure Arc enabled Kubernetes’ in preview to its customers. “With this, anyone can use Azure Arc to connect and configure any Kubernetes cluster across customer datacenters, edge locations, and multi-cloud,” he said.

“In addition, we are also announcing our first set of Azure Arc integration partners, including Red Hat OpenShift, Canonical Kubernetes, and Rancher Labs to ensure Azure Arc works great for all the key platforms our customers are using today,” the post added.

The announcement followed Azure Stack launch two years earlier, to enable a consistent cloud model, deployable on-premises. Meanwhile, Azure was extended to provide DevOps for any environment and any cloud. Microsoft also enabled cloud-powered security threat protection for any infrastructure, and unlocked the ability to run Microsoft Azure Cognitive Services AI models anywhere. Azure Arc was a significant leap forward to enable customers to move from just hybrid cloud to truly deliver innovation anywhere with Azure, the post added.

Looking ahead

A distributed cloud presents an incredible opportunity for businesses that are looking to improve their bottom line while also increasing their agility and versatility.

A distributed cloud is essentially a distributed version of public cloud computing which offers the capability to manage nearly everything from a single computer to thousands of computers. The cloud promises the benefits of a global network without having to worry about hardware, software, management, and monitoring issues. The distributed cloud goes a step further and also brings the assurance on fronts such as latency, compliance, and on-premise application modernization.

Why it’s time to regulate social media platforms now?

Why it’s time to regulate social media platforms now?

In the last two decades, social media platforms have gotten too big  and powerful but have mostly shrugged responsibility. Moreover, the big ones are literally without competition in their respective markets. There is no close direct competitor to a Facebook, Twitter, YouTube, LinkedIn, et al.

In this sense, social media platforms have become analogous to governments that are either free of any opposition or have a very weak opposition to contend with. Isn’t that what we call nonconductive to democracy?

Indeed. Be it Facebook, WhatsApp, or Google, they keep changing privacy policies. Sometimes these changes are to meet the regulatory requirements of the markets they operate in but often these changes are also at their wills (I chose not to use whims here) and fancies. Mostly, these changes are to suit their commercial interests, period.

Arm-twisting users to accept new privacy rules

Take the most recent and glaring instance of WhatsApp, for example. In early 2021, the Facebook-owned social messaging behemoth decided to issue a new privacy-policy diktat to its more than 500 million users in India to take it (the new privacy policy) or leave it (use of the WhatsApp app). After the government didn’t approve of its new privacy policy, WhatsApp did a climbdown from its earlier stand. It has postponed the exit of those users who have not accepted its policy for now.

WhatsApp argues against the government’s new guidelines (see article) on the pretext of servicing the ‘privacy interest’ of its users. At the same time, it tries forcing a privacy policy on users that they don’t approve of, by making a blatant misuse of its dominant position in the social messaging market segment. (It may be noted that Telegram is a distant second to WhatsApp globally as well as in India).

See also: Ironic that WhatsApp breaches privacy but wants govt to practice it.

Sumant ParimalSumant Parimal, Chief Analyst at 5Jewels Research and a keen IT industry observer agrees, “When they (social media companies) want, they impose any kind of term and conditions on users while even compromising privacy of users, but when Indian government asks for something then they are citing privacy as reason for not complying.”

So, what recourse do users have against such misuse of power by these platforms? There is no social-media appellate who could step in to safeguard the democratic interests of netizens. They are left with no other choice but to approach real-world courts and governments, who sometimes do step in and intervene.

Has regulation become a need of the changed times?

There is a thin line between democracy and anarchy, just as there is a thin line between freedom of speech and indecency of speech.

Social media is a platform that espouses the tenets of democracy and freedom of speech but where these cherished values can easily be sucked by dungeons of anarchy and indecent speech.

Worse, social media–and more so the social messaging platforms—can be misused by criminals and terrorists for perpetuating their respective agendas. Tech media is often replete with news of various cybercrimes ranging from digital frauds and cyber stalking to ransomware attacks.

Is government-led regulation of social media platforms needed?

Let’s be fair—the average internet user faces a perennial dilemma whenever the topic crops up. Netizens tend to see government interventions as a double-edged sword, which can cut both ways. There have been numerous instances in the past when netizens have opposed steps taken by governments to regulate the internet.

There are obvious reasons for users to be distrustful of both the government and the internet companies when it comes to protecting their freedom of speech and expression, particularly on social media platforms.

While the average utopian users will quite likely be fine with an intervention that rids social media platforms of obscenity, violence, and disharmonies of all kinds, they may not like any intrusive policing and patrolling of their social walls and communities.

Alas, internet is no longer the global village it was conceived to be!

Nevertheless, with the right regulatory mechanisms in place, it can be made a lot better than what it is today.

Verified accounts are a good way to autoregulate

Anshuman TiwariAnshuman Tiwari, a well-known process transformation professional, podcaster, and YouTuber has summed it up aptly, “So there is this chaos around the banning of some social media services in India. While we can debate the interest and logic in doing this, there is a huge opportunity to sort this mess. All social media should be ‘verified.’ Verified accounts will behave better. And the trolls will be careful. Essentially, what you can’t say in real life and get away with should also be not said online.”

A lot of people will lose a lot of ‘followers’ though, he quips.

A good thing is that amidst all the recent social-media din and commotion in the wake of the Intermediary Guidelines issued earlier by Ministry of Electronics and IT (MEITY), there has been some positive development on the front. Most significantly, Twitter has recently said it will enable a system for users to verify their Twitter accounts. It noted on its official website, “Starting May 20, 2021, we’ll begin rolling out verification applications to everyone. If you don’t see it in your Account Settings tab right away, don’t worry! Everyone should be able to apply soon.”

It is a well-known fact that getting an account ‘verified’ on Twitter has historically been one of the most arduous and hard-to-achieve tasks for a common Twitterati.

Multi-stakeholder regulation can infuse trust

When it comes to the wider impact of social media, there are multiple stakeholders at play. These include the general users, the government, the opposition, public figures, businesses, academia, judiciary, and the social media platforms themselves, among others.

So, a panel that comprises representations from several of these stakeholder groups should ideally be allowed to monitor, judge, and moderate the social media platforms. Such a measure would help alleviate the apprehensions that the new rules and regulations may be misused by a government in power.

It would also ensure that social media has not just power, but also shoulders the responsibility that is required of an internet intermediary in today’s context. With up to half of India’s eligible population (less than 13/14 years of age) likely to be on one social media platform or the other, there indeed is a need to ensure that these platforms are not used by elements that are detrimental to the society and the nation.

Indeed, when too much power, direct or indirect, gets concentrated in any institution or platform, it is important to put the right set of checks and balances in place.

By issuing the intermediary guidelines, the government has done well to put the necessary checks in place. What it needs to do now is to balance it all by constituting a multi-stakeholder mechanism (panel) to monitor any potential breach and recommend any corrective measures or punitive actions to the concerned government authorities.

This way, the panel itself works like an intermediary between the government and the social media companies as well as between the users and the government or the social media companies.

Ironic that WhatsApp breaches privacy but wants govt to practice it!

Ironic that WhatsApp breaches privacy but wants govt to practice it!

Deepak KumarThe deadline to comply with the “Intermediary Guidelines” issued by the Ministry of Electronics and Information Technology (MEITY) ended on 25 May 2021 for Facebook, WhatsApp, Twitter, and others. For most of the part, the guidelines are not hard to comply with. To its credit, the government has given the intermediaries significant amount of time to take the necessary actions.

However, none of the major social media majors at whom the guidelines were aimed at, have bothered to fully comply. It looks like they were hoping for the deadline to be extended, which didn’t happen in this particular case.

Twitter has not commented. Facebook said it “aims to comply,” and also wants to discuss some “issues which need more engagement.” Google said it has a “long history” of compliance.

WhatsApp has responded by filing a lawsuit in the Delhi High Court against the guidelines using the ‘privacy’ pretext. It is ironic that the social messaging major has used the ‘privacy’ argument to oppose the guidelines, especially when it has been widely accused by users as a usurper of users’ privacy rights.

Its argument is particularly in the context of rule to “enable identification of the first originator of the information” for certain types of messages. It says that enabling this feature would break its “end-to-end encryption” and undermine people’s right to ‘privacy.’

Sometime after the beginning of this year, WhatsApp started notifying its users that it had updated its privacy policy and the users could either accept the new policy or quit using WhatsApp by 8 February 2021. Later, it extended the deadline to accept the new privacy policy by 15 May.

Better World had done a quick survey with 565 users, in which only around 18% user said the change didn’t bother them at all. Of the remaining 82%, 37% users considered the new privacy policy a serious breach of their privacy, while 45% said they it was not good, though they could live with it.

To see the survey details, read: Better World User Survey on WhatsApp Privacy Policy.

Interestingly, the survey also showed a majority of users had no qualms in leaving WhatsApp on privacy issue. Around 18% of respondents said they had already quit WhatsApp as the only app, while another 25% said they planned to do so within a week’s time and yet another 29% said they planned to quit in a month’s time.

The key alternatives to WhatsApp are Telegram and Signal, albeit they have significantly less number of users when compared with WhatsApp. For instance, Telegram is estimated to have around 500 million users as against 2 billion WhatsApp users globally. In India, WhatsApp has around 530 million users, as per industry estimates. (It goes without saying that other social messaging platforms will also need to comply with the new guidelines as much as WhatsApp.)

Rules that intermediaries are required to comply with

The rules were published on 25 February 2021 by Ministry of Electronics and IT (MEITY)

  • Due diligence to followed by intermediaries: the rules prescribe due diligence that must be followed by intermediaries, including social media intermediaries. in case, due diligence is not followed by the intermediary, safe harbor provisions will not apply to them.
  • There will be two categories of social media intermediaries, namely, social media intermediaries and significant social media intermediaries, based on the number of users on the social media platform. The rules require the significant social media intermediaries to follow certain additional due diligence.
  • Grievance redressal mechanism: The intermediaries should establish a grievance redressal mechanism for receiving resolving complaints from the users or victims. intermediaries shall appoint a grievance officer to deal with such complaints and share the name and contact details of such officer. Grievance officer shall acknowledge the complaint within 24 hours and resolve it within 15 days from its receipt.
  • Ensuring online safety and dignity of users, especially women users: Intermediaries shall remove or disable access within 24 hours of receipt of complaints of contents that exposes individuals in full or partial nudity or is in the nature of impersonation, etc. Such a complaint can be filed either by the individual or by any other person on his/her behalf.
  • Additional due diligence to be followed by significant social media intermediary:
    • Appoint a chief compliance officer who shall be responsible for ensuring compliance with the Act and Rules. Such a person should be a resident in India.
    • Appoint a nodal contact person for 24×7 coordination with law enforcement agencies. Such a person shall be a resident in India.
    • Appoint a resident grievance officer who shall perform the functions mentioned under Grievance Redressal Mechanism. Such a person shall be a resident in India.
    • Publish a monthly compliance report mentioning the details of complaints received and action taken on the complaints as well as details of contents removed proactively by the significant social media intermediary.
    • Enable identification of the first originator of the information that is required only for the purposes of prevention, detection, investigation, prosecution or punishment of an offence related to sovereignty and integrity of India, the security of the State, friendly relations with foreign States, or public order or of incitement to an offence relating to the above or in relation with rape, sexually explicit material or child sexual abuse material punishable with imprisonment for a term of not less than five years. Intermediary shall not be required to disclose the contents of any message or any other information to the first originator.
    • Have a physical contact address in India published on its website or mobile app or both.
    • Provided an appropriate mechanism for users to verify their accounts and provided with demonstrable and visible mark of verification.
    • Provide users an opportunity to be heard in cases where intermediaries remove or disable user access to any information on their own accord. A prior intimation shall be communicated to the user who has shared that information with a notice explaining the grounds and reasons for such action. Users must be provided an adequate and reasonable opportunity to dispute the action taken by the intermediary.
  • Removal of unlawful information: An intermediary upon receiving actual knowledge in the form of an order by a court or being notified by the Appropriate Govt. or its agencies through authorized officer should not host or publish any information which is prohibited under any law in relation to the interest of the sovereignty and integrity of India, public order, friendly relations with foreign countries etc.
5G is a missing cog in digital transformation wheel

5G is a missing cog in digital transformation wheel

In the last one year, the new remote-working normal has accelerated the adoption of most of the ‘digital-transformation-enabling technologies’ in a big way. There has been a lone notable exception though—5G! Like cloud, analytics, and mobility, 5G has been hailed as a foundational technology block for constructing the superstructure for enabling digital transformation. However, while investments in cloud and big data/analytics have swelled, 5G streams have dried up even before they could be formed.

For example, NASSCOM pegs the cloud computing market in India at $2.2 billion and expects it to clock a growth of 30% year-on-year. All major public-cloud service providers, including Microsoft, IBM, Google, and Amazon Web Services have established strong presence in India.

5G, on the other hand, is yet to be launched, as the commercial licenses are not yet in place. Auctions for 5G spectrum have got delayed and there are little chance that they will be held this calendar year. Early this month, on 4 May 2021, the Department of Telecom (DoT) approved of 5G trials to be conducted over a six-month period. This implies that the trials will not get completed before October–November this year, so auctions will get pushed to 2022.

(See: Tipping point for 5G networks likely in 2023, says Report)

(Also: India needs a coherent industry approach for 5G success)

5G is digital transformation’s missing pillar

Until 5G is licensed and deployed, digital transformation (DX) projects in India, whether at enterprises or in the government, will remain bereft of a key building block. A slew of next-generation digital applications, especially those involving internet of things (IoT),  can realize their true potential only with the advent of 5G.

The DoT press release had rightly noted, “The objectives of conducting 5G trials include testing 5G spectrum propagation characteristics especially in the Indian context; model tuning and evaluation of chosen equipment and vendors; testing of indigenous technology; testing of applications (such as tele-medicine, tele-education, augmented/virtual reality, drone-based agricultural monitoring, etc.); and to test 5G phones and devices.”

“5G technology is expected to deliver improved user experience in terms of data download rates (expected to be 10 times that of 4G), up to three times greater spectrum efficiency, and ultra-low latency to enable Industry 4.0. Applications are across a wide range of sectors such as agriculture, education, health, transport, traffic management, smart cities, smart homes, and multiple applications of internet of things (IoT),” the release had added.

IoT platforms await a 5G push

In April 2021, Airtel had launched its ‘Airtel IoT’ integrated platform that enables enterprises to harness the power of IoT and be ready for the emerging era of connected things. Airtel counts some key customers that have been using Airtel’s IoT solutions. These include MG Motor, Pine Labs, Paytm, Kirloskar, BSES, Genus, and Kent, which are spread across industry sectors such as manufacturing, logistics, automobiles, BFSI, and utilities.

Close on the heels of the launch of Airtel IoT, Vodafone–Idea too launched its IoT solutions for enterprises in April itself.

While these platforms will be functional even in the absence of 5G networks, their true digital transformation (DX) potential will be unlocked only after the advent of 5G.

Shibabrata Mondal, Founder and CEO, Wizergos

Shibabrata Mondal, Founder and CEO, Wizergos

In Focus

Shibabrata  Mondal, Founder and CEO

Wizergos

Low-code, no-code is poised to be a digital transformation catalyst.

Enterprises globally and in India have to contend with pressures to deliver products and services with speed to account for rapidly evolving customer requirements and ensure business resiliency at all times. The “low-code, no-code” theme has never been more dominant especially since the onset of the current pandemic. It would not be an exaggeration to mention that a direct fallout of the pandemic has been an acceleration of digital transformation initiatives, which is where most of the action in enterprises lies currently.

Wizergos has developed its low-code platform to cater to enterprises’ rapid development needs in the wake of the ongoing rush for digital transformation.

Better World conducted an email interview with Shibabrata Mondal, Founder and CEO, Wizergos, to gauge the present and future potential of the low-code paradigm and how organizations can use it optimally.

Excerpts of the interview:

Better World: Of late, there has been a lot of buzz in the industry for low-code/no-code application development platforms. Please explain why organizations should explore these platforms for app development.

Shibabrata Mondal: To explain the evolution and value of low-code/no-code platforms, I believe it is pertinent for us to go back in time and consider the history of computer science in general and software development specifically. There has always been an effort to provide tools and systems to enable developing high quality, complex, and enterprise-grade software while considering the business requirements of agility and ease of use.

So, the progression from machine language, micro code to C/C++ to Java/Python, or the various development frameworks was necessitated with the aim to make software development easier, more accessible, more robust and error free at the same time. Similarly, the concepts of libraries/packages, or the more recently introduced microservices and APIs are also advancements in the same direction. To me, low-code/no-code is but a natural extension of this movement. These platforms allow developers with no programming experience and even business users to build and publish applications using a web-based drag and drop kind of experience.

In such projects, enterprises are building some custom applications for enhanced user experience and management or automating some business processes. These are also projects where the requirements and functionalities would be controlled by the business teams. And by nature these would need quick updates as new products or services are introduced or changes are set in motion in processes or regulatory environments. So, these solutions have to be architected such that they are not only built rapidly and go to market quickly, but also changes can be done in matter of hours and days instead of weeks and months. Speed, agility, and quicker time to market are tenets of the value proposition of low-code/ no-code platforms that the tech buyer community must actively consider.

Better World: In this low-code/no-code evolution, how is Wizergos positioned to help organizations? Please help us understand Wizergos’ origin and vision. 

Shibabrata Mondal, Founder and CEO, Wizergos

Wizergos is a low-code application platform company.
Shibabrata is an IT industry veteran with around 23 years of experience in product development, software engineering, and entrepreneurship. He started Wizergos in 2015 with the aim of democratizing product and digital innovation through low-code platforms.
Prior to starting Wizergos, he was the Global Director, Software Engineering for HGST (a Western Digital Company) where he was managing the product development (Dataplane) team and pre-sales in India. He has also worked with Cisco in the San Franciso Bay Area for over six years where he was involved in product development and in companies such as Wipro and Atlas Software Technologies.
He is an engineering graduate from the IIT, Kharagpur,a premier engineering institute in India.

Shibabrata Mondal: We started Wizergos Low-Code Platform with three key theses that we placed our bets on. First, increasingly enterprise software development activities will be carried out for digital transformation projects, with requirements driven by business teams, tighter time to market requirements, and the need for rapid changes to address evolving needs in the market and business. These need a different architectural approach and traditional software development methods and tools will not be able to serve these needs effectively. Second, going forward, enterprise software needs to be available in a multitude of channels where the customers are more likely to be present. Low-code platforms would be required to natively make multi-device, multi-touchpoint, multi-modal applications. For instance, web and mobile apps, along with capabilities embedded in wearable devices, popular chat platforms (like WhatsApp, FB messenger), voice, and email. Lastly, we observed that enterprises are experimenting with new technologies like AI/ML and AR/VR and are not successful in developing multiple enterprise-grade, production ready use cases. Here too we posited that a platform approach is needed to bring these technologies to production use cases.

With these theses as our guide, we have built the Wizergos Low-Code Platform, and continue to focus our efforts in augmenting it. Our focus is on working with clients on projects where all or some of these points are coming together to build a business case for low-code platforms.

Better World: What is the current business traction for Wizergos in India and globally? Which customer segments and use cases are you working with?

Shibabrata Mondal: Two years ago, we spent time exploring and co-creating applications for a select number of use cases to prove the value of our platform. Since then, I am pleased, we have grown with a steady business traction and projects. One of our largest and most successful projects is with ICICI Lombard where we have leveraged our low-code platform to process over one million support workflows for customers every month (in their contact center set up) and significantly increased First-Call-Resolution rates for its Customer Service teams. This has ensured our sustained engagement with them for several new use cases.  We have also empowered Fidelis Insurance (UK), and a market research firm and ITC for market research applications over WhatsApp. Additionally, we have also developed mobile applications for several product engineering companies using our Low-Code platform.

We believe that Wizergos Low-Code Platform is a horizontal solution and will find application in multiple industries. Currently, we are focusing on the BFSI sector considering the volume and quality of digital transformation projects in this sector, combined with relatively higher technology maturity of BFSI companies that enables them to explore emerging technologies such as low-code/ no-code.

Better World: Going forward, how do you see the Low-code/no-code industry as a whole evolving (w.r.t. customer adoption, challenges, and so on)?

Shibabrata Mondal: I think adoption of low-code platforms will accelerate in the near to mid-term, as more success stories are seen and IT leaders realize some distinct advantages of using these platforms, viz. low maintenance, quicker enhancements to their software capabilities leading to faster time to market, robustness of applications, and so on.

Additionally, with the realization of early successes, organizations will plan low-code expansion drives for a slew of their DX initiatives across several business functions. This view is supported by research conducted by leading firms. The worldwide Low-Code development technologies market is slated to be worth USD13.8 billion in 2021 (registering around 22.6% annual growth), as per a Gartner report. In the same vein, Gartner predicts that by 2023, over 50% of medium to large enterprises will have adopted a low-code application platform as one of their strategic application platforms.

One of the challenges I see is for enterprises to figure use cases for low-code and no-code because, although we are putting all the platforms together as a category currently, they are quite different from each other in terms of what use cases they were designed for and where each one excels. Going forward there might be sub-categories created to help the enterprises make the right decisions. Additionally, organizations also need support to evaluate the appropriate low-code/ no-code platform vendors to engage with.

Better World: Could you please highlight some key priorities for Wizergos to tap the opportunities/address customer challenges moving ahead?

Shibabrata Mondal: Having executed several deep enterprise projects with larger established enterprises has made us more confident of our theories and vision and propelled us for our next wave of growth.

Our immediate priority is a focused approach towards expanding our business in select industry verticals – we intend to leverage our expertise and initial traction to build further inroads into insurance, banking, and financial services companies. It is also our responsibility as an industry stakeholder to help spread awareness about the value of low-code platforms, as we have noticed that low-code platforms can be very confusing for IT leaders and so decision making can be slow. To support the decision-making process of the tech leaders, we are working on a compendium of use cases and success stories to help them make the right decisions. As a key pillar of our GTM strategy, partner expansion is another priority area for us going ahead in the near to mid-term.

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Wipro ropes in Subha Tatavarti as its new CTO

Wipro ropes in Subha Tatavarti as its new CTO

Subha Tatavarti CTO

Subha Tatavarti, CTO, Wipro

Indian IT services Major Wipro has appointed Subha Tatavarti as its chief technology officer (CTO).  Subha Tatavarti’s career spans over two decades across domains such as enterprise infrastructure, security, data science, and edge platforms. She lives in the Bay Area in San Francisco, the USA, and has earlier led technology initiatives for online payments processor firm PayPal and retail giant Walmart.

In her decade-long stint at PayPal between 2010 and 2020, Subha led product, cloud and platforms, and data and analytics divisions. At Paypal, her portfolio of products included machine learning, artificial intelligence, and data ALM. Besides, she has also worked at CliMetrics, Inc. (as cofounder and director), Abbott Laboratories, Fannie Mae, and BearingPoint.

KR Sanjiv, the former CTO of Wipro, was superannuated on 31 Dec 2020.

Part of the organization’s structural revamp

In her new role at Wipro, Subha Tatavarti will be leading service transformation, robotics, Silicon Valley Innovation Center (SVIC), Technovation Center, open innovation, and applied research.

Subha Tatavarti’s appointment at Wipro is a part of the tech major’s recent structural revamp, implemented in January this year. As part of the structural reshuffle, Thierry Delaporte, the newly appointed Wipro CEO, announced the streamline of its business units, service lines, and geographies to fast-track the company’s growth amidst tough competition with other IT services majors – TCS, Infosys, and HCL.

Wipro had also recently announced several other leadership appointments, including Pierre Bruno as the CEO of Europe, Tomoaki Takeuchi as managing director for Japan, and Stephanie Trautman as the Chief Growth Officer.

Looking for new growth areas

Even though Wipro is behind in its revenue growth as compared to its peers TCS and Infosys, the company is expected to make a strong comeback in the next two to three years due to its strategic investments to strengthen remote working capacities and IT infrastructure modernization in 2020.

With over 190000 strong employee base across six continents, Wipro acquired several firms in 2020 in customer experience solutions, IT solutions, system design, and cloud domains. (See: With Encore buy, Wipro eyes DX edge in fintech and Wipro to acquire Capco).

Wipro posted a 20.8 percent YoY rise in net profit at Rs 2,966.70 crore for the Q3 (December 2020) quarter compared with Rs 2,455.80 crore in the same quarter in 2019.

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