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In Focus

Shibabrata  Mondal, Founder and CEO

Wizergos

Low-code, no-code is poised to be a digital transformation catalyst.

May 23, 2021 | In Focus

Enterprises globally and in India have to contend with pressures to deliver products and services with speed to account for rapidly evolving customer requirements and ensure business resiliency at all times. The “low-code, no-code” theme has never been more dominant especially since the onset of the current pandemic. It would not be an exaggeration to mention that a direct fallout of the pandemic has been an acceleration of digital transformation initiatives, which is where most of the action in enterprises lies currently.

Wizergos has developed its low-code platform to cater to enterprises’ rapid development needs in the wake of the ongoing rush for digital transformation.

Better World conducted an email interview with Shibabrata Mondal, Founder and CEO, Wizergos, to gauge the present and future potential of the low-code paradigm and how organizations can use it optimally.

Excerpts of the interview:

Better World: Of late, there has been a lot of buzz in the industry for low-code/no-code application development platforms. Please explain why organizations should explore these platforms for app development.

Shibabrata Mondal: To explain the evolution and value of low-code/no-code platforms, I believe it is pertinent for us to go back in time and consider the history of computer science in general and software development specifically. There has always been an effort to provide tools and systems to enable developing high quality, complex, and enterprise-grade software while considering the business requirements of agility and ease of use.

So, the progression from machine language, micro code to C/C++ to Java/Python, or the various development frameworks was necessitated with the aim to make software development easier, more accessible, more robust and error free at the same time. Similarly, the concepts of libraries/packages, or the more recently introduced microservices and APIs are also advancements in the same direction. To me, low-code/no-code is but a natural extension of this movement. These platforms allow developers with no programming experience and even business users to build and publish applications using a web-based drag and drop kind of experience.

In such projects, enterprises are building some custom applications for enhanced user experience and management or automating some business processes. These are also projects where the requirements and functionalities would be controlled by the business teams. And by nature these would need quick updates as new products or services are introduced or changes are set in motion in processes or regulatory environments. So, these solutions have to be architected such that they are not only built rapidly and go to market quickly, but also changes can be done in matter of hours and days instead of weeks and months. Speed, agility, and quicker time to market are tenets of the value proposition of low-code/ no-code platforms that the tech buyer community must actively consider.

Better World: In this low-code/no-code evolution, how is Wizergos positioned to help organizations? Please help us understand Wizergos’ origin and vision. 

Shibabrata Mondal, Founder and CEO, Wizergos

Wizergos is a low-code application platform company.
Shibabrata is an IT industry veteran with around 23 years of experience in product development, software engineering, and entrepreneurship. He started Wizergos in 2015 with the aim of democratizing product and digital innovation through low-code platforms.
Prior to starting Wizergos, he was the Global Director, Software Engineering for HGST (a Western Digital Company) where he was managing the product development (Dataplane) team and pre-sales in India. He has also worked with Cisco in the San Franciso Bay Area for over six years where he was involved in product development and in companies such as Wipro and Atlas Software Technologies.
He is an engineering graduate from the IIT, Kharagpur,a premier engineering institute in India.

Shibabrata Mondal: We started Wizergos Low-Code Platform with three key theses that we placed our bets on. First, increasingly enterprise software development activities will be carried out for digital transformation projects, with requirements driven by business teams, tighter time to market requirements, and the need for rapid changes to address evolving needs in the market and business. These need a different architectural approach and traditional software development methods and tools will not be able to serve these needs effectively. Second, going forward, enterprise software needs to be available in a multitude of channels where the customers are more likely to be present. Low-code platforms would be required to natively make multi-device, multi-touchpoint, multi-modal applications. For instance, web and mobile apps, along with capabilities embedded in wearable devices, popular chat platforms (like WhatsApp, FB messenger), voice, and email. Lastly, we observed that enterprises are experimenting with new technologies like AI/ML and AR/VR and are not successful in developing multiple enterprise-grade, production ready use cases. Here too we posited that a platform approach is needed to bring these technologies to production use cases.

With these theses as our guide, we have built the Wizergos Low-Code Platform, and continue to focus our efforts in augmenting it. Our focus is on working with clients on projects where all or some of these points are coming together to build a business case for low-code platforms.

Better World: What is the current business traction for Wizergos in India and globally? Which customer segments and use cases are you working with?

Shibabrata Mondal: Two years ago, we spent time exploring and co-creating applications for a select number of use cases to prove the value of our platform. Since then, I am pleased, we have grown with a steady business traction and projects. One of our largest and most successful projects is with ICICI Lombard where we have leveraged our low-code platform to process over one million support workflows for customers every month (in their contact center set up) and significantly increased First-Call-Resolution rates for its Customer Service teams. This has ensured our sustained engagement with them for several new use cases.  We have also empowered Fidelis Insurance (UK), and a market research firm and ITC for market research applications over WhatsApp. Additionally, we have also developed mobile applications for several product engineering companies using our Low-Code platform.

We believe that Wizergos Low-Code Platform is a horizontal solution and will find application in multiple industries. Currently, we are focusing on the BFSI sector considering the volume and quality of digital transformation projects in this sector, combined with relatively higher technology maturity of BFSI companies that enables them to explore emerging technologies such as low-code/ no-code.

Better World: Going forward, how do you see the Low-code/no-code industry as a whole evolving (w.r.t. customer adoption, challenges, and so on)?

Shibabrata Mondal: I think adoption of low-code platforms will accelerate in the near to mid-term, as more success stories are seen and IT leaders realize some distinct advantages of using these platforms, viz. low maintenance, quicker enhancements to their software capabilities leading to faster time to market, robustness of applications, and so on.

Additionally, with the realization of early successes, organizations will plan low-code expansion drives for a slew of their DX initiatives across several business functions. This view is supported by research conducted by leading firms. The worldwide Low-Code development technologies market is slated to be worth USD13.8 billion in 2021 (registering around 22.6% annual growth), as per a Gartner report. In the same vein, Gartner predicts that by 2023, over 50% of medium to large enterprises will have adopted a low-code application platform as one of their strategic application platforms.

One of the challenges I see is for enterprises to figure use cases for low-code and no-code because, although we are putting all the platforms together as a category currently, they are quite different from each other in terms of what use cases they were designed for and where each one excels. Going forward there might be sub-categories created to help the enterprises make the right decisions. Additionally, organizations also need support to evaluate the appropriate low-code/ no-code platform vendors to engage with.

Better World: Could you please highlight some key priorities for Wizergos to tap the opportunities/address customer challenges moving ahead?

Shibabrata Mondal: Having executed several deep enterprise projects with larger established enterprises has made us more confident of our theories and vision and propelled us for our next wave of growth.

Our immediate priority is a focused approach towards expanding our business in select industry verticals – we intend to leverage our expertise and initial traction to build further inroads into insurance, banking, and financial services companies. It is also our responsibility as an industry stakeholder to help spread awareness about the value of low-code platforms, as we have noticed that low-code platforms can be very confusing for IT leaders and so decision making can be slow. To support the decision-making process of the tech leaders, we are working on a compendium of use cases and success stories to help them make the right decisions. As a key pillar of our GTM strategy, partner expansion is another priority area for us going ahead in the near to mid-term.

To read more InFocus interviews, click here. 

MORE FROM BETTER WORLD

LinkedIn forgoes SlideShare to focus on more premium services

LinkedIn forgoes SlideShare to focus on more premium services

In a significant development, SlideShare, LinkedIn’s presentation-sharing service platform, has been acquired by Scribd, a digital library giant, for an undisclosed amount. As LinkedIn forgoes SlideShare, it also undoes the acquisition done eight years ago. The deal with Scribd is likely to be completed by September this year.

SlideShare has been part of LinkedIn since May 2012 and has helped LinkedIn users increase knowledge and share best practices in areas such as marketing, sales, and digital transformation, among others.

“On September 24, Scribd will begin operating the SlideShare business, its 100 million users, along with its presentation upload and hosting tools, and tremendous archive of presentations and documents,” said LinkedIn in an official statement.

Launched in October 2006, SlideShare has been considered as the YouTube of slideshows by the tech industry. LinkedIn acquired the SlideShare platform in 2012 for $119 million. At that time, LinkedIn said that the acquisition would enable it to deliver more value to its users who can share their experiences and knowledge in the form of various documents, videos, and presentations. Later, Microsoft acquired LinkedIn in 2016 as part of a wider UC&C strategy.

Through its blog post, LinkedIn has informed that existing SlideShare users can continue to access their account with the current login information. Post transition, Scribd will manage the existing SlideShare accounts as per their terms and conditions.

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A good fit in Scribd’s portfolio?

Scribd has been on an expansion spree for the last few years. The company was launched in 2007 with a sole focus on document-sharing service and then added an e-book subscription service in 2013. Over the years, it started sharing almost everything under the skin on its digital platform.

By acquiring SlideShare, Scribd will be able to further diversify its offerings to users. The company currently has over 100 million digital assets, including audiobooks, music, e-magazines, podcasts, and e-books, hosted on its platform. Now, with SlideShare purchase, it will further expand its portfolio in professional content and presentation space as well.

Last year, the company had raised $58 million from growth firm Spectrum Equity for its expansion and growth plans.

“Our acquisition of SlideShare is a major step towards creating the world’s largest digital library,” said Trip Adler, co-founder and CEO of Scribd. He further elucidated that the acquisition will enable Scribd to continue to diversify offering while driving even more readers to the books, audiobooks, magazines, and other professionally published works in its digital library.

LinkedIn does away with a misfit?

As LinkedIn forgoes SlideShare, the move seems to be in line with its future strategy of focusing on its premium services for the next level of growth. For the first few years, the professional networking site wanted to build a repository of contacts senior executives, enabling real-world professional relationships. At that time, it offered almost everything for free without concentrating on revenues. However, with over 700 million registered members in 150 countries, it is now majorly focusing on premium services with a monthly subscription model. Some of the key services it has been offering under its premium plans include In Mails, premium insights, online training, among others.

SlideShare, for all the reasons, has not been aligning well with LinkedIn’s long-term plans. First, it was a free service where everyone could share and distribute professional content, which may or may not have been attributed to genuine authors.

Second, through its verified training courses and downloadable resources, it can strategically focus on building exclusive content repositories for its premium users. In future, virtual platforms will likely become more mainstream mediums to learn, collaborate, and share.

Embee launches VirtuaPlace for SMBs in India

Embee launches VirtuaPlace for SMBs in India

Embee Software Pvt. Ltd. has announced the launch of VirtuaPlace business continuity solution aimed at small and medium businesses (SMBs) in India. The solution is aimed at facilitating SMBs in cloud adoption. VirtuaPlace for SMBs runs on Microsoft Azure and brings together offerings across Azure, Microsoft 365, Octane HRMS, SAP Business One, and Windows Virtual Desktop.

The launch comes amidst a growing assumption that remote work scenario is here to stay even beyond the pandemic situation, and seamless teamwork, collaboration, data security and more at controlled prices is going to be a need for the SMBs.

Embee has been a partner of Microsoft India for more than 30 years and has empowered 2500+ organizations of all sizes with customized digital solutions in the IT services market. It also has one of the largest cloud consumption and adoption of portfolios in India, with more than 2 million entitlements in Microsoft 365 and 70% growth in Microsoft 365 business in FY2019.

Sudhir Kothari

Sudhir Kothari, MD & CEO, Embee

“This COVID-19 adversity can inspire organizations to rethink their digital strategy and adopt the offerings to transform their businesses. VirtuaPlace is designed to empower small-medium businesses and enterprises with business continuity, robust security, and productivity while scaling their operations at reasonable costs. Businesses can choose from a variety of solutions and services, curated to their needs, at an attractive monthly subscription. Embee is eager to be the partner in growth for organizations in the digital age,” Sudhir Kothari, MD & CEO Embee Software Pvt. Ltd, noted.

With VirtuaPlace, Embee is focusing not just on smooth onboarding but also on ensuring customer adoption of the new technologies on a foundation of successful digital transformation. To its credit, Embee has onboarded more than 200 schools to utilize Microsoft Teams as a remote learning tool during the Covid-19 pandemic.

Krishna Sai

Krishna Sai, CTO, Embee

“With the solution, schools have found themselves equipped with a digital platform to ensure continuity in learning. The swift implementation, taking as little as 3-days per school, establishes Embee’s credentials to empower organizations digitally. We are looking to replicate this success with VirtuaPlace across the country,” Krishna Sai, CTO, Embee Software Pvt. Ltd, said.

Venkat Krishnan, Executive Director, Commercial Partners, Microsoft India said, “Small and medium businesses form the economic backbone of our country. Bringing together the power of the Microsoft cloud and other offerings in a secure and scalable environment, VirtuaPlace by Embee can helps SMBs transform digitally and be future-ready in a world of remote everything.”

Apart from creating a virtual place for business to overcome remote working challenges, Embee offers a secure environment and advanced threat protection to its partners so that they can adapt to remote work environments, more smoothly.

Combating cyber threats in the new normal

Combating cyber threats in the new normal

The Covid-19 pandemic has impacted the information security priorities of enterprises drastically. With remote working becomes a new normal, IT and cybersecurity risks have grown manifold. The go-to-market needs of users have also transformed, and meeting client expectations in real time have become a challenge in the new environment. Combating cyber threats now needs a multi-pronged approach.

Despite stressed technology budgets, there has been a massive surge of optimism in the cloud and managed services solutions market due to organizations’ innate need to drive agility and scale. Businesses are continually looking at new-age solutions that could help their workforce deliver exceptional results even in the work-from-home environment.

Since millions of people are working remotely, there has been a deluge of new cyber and IT security threats that organizations are witnessing. According to a recent cyber threat report by SonicWall, a leading cyber security player, ransomware continues to be the most concerning threat to corporations and the preferred tool for cybercriminals, increasing a staggering 20% (121.4 million) globally in the first half of 2020. Moreover, 7% of phishing attacks capitalized on Covid-19 pandemic while there was 50% rise of IoT malware attacks. The report said it analyzed threat intelligence data gathered from 1.1 million sensors in over 215 countries and territories.

According to the Covid-19 Threats Report by McAfee Labs, the first quarter of 2020 saw significant increases in several threat categories. During this time, cybercriminals seem to have exploited the vulnerabilities caused by the pandemic and tried to make a substantial impact on the networks. The report states that the new mobile malware increased by 71%, primarily due to trozons, and total mobile malware grew by about 12% over the previous four quarters. Interestingly, new IoT malware saw a 50% increase.

This emerging threat landscape has compelled organizations to aggressively focus on disruptive technologies and solutions that could enable them to innovate confidently and provide consistent value to their clients without breaching trust.

Let’s look at how organizations can enhance their security architectures during these unprecedented times and reduce IT security risks.

Focus on threat lifecycle management

A continuous focus on the entire threat lifecycle management (TLM) provides much-needed assurance for tackling any unforeseen scenarios. Organizations need to evaluate the information assets that they need to protect continually, and then take advanced measures for detecting and mitigating cyber threats.

The depth and quality of threat intelligence softwares can help enterprises achieve the much-needed IT security resilency, even for employees who are on their home networks. Some of the major companies that are providing robust threat intelligence management solutions in the market are: IBM, Dell, Trend Micro, Symantec, Check Point, F-Secure, McAfee, and Juniper.

Upgraded tools and methodologies

As cloud deployments become more and more intricate, organizations should ensure to assimilate multiple ways of inventory classification and include them in overall asset management strategy. In the multi-cloud environment where organizations want the best of public and on-premise worlds, the list of cloud applications can change very quickly. Hence, enterprises should have the necessary tools and methodologies to know:

  • List of cloud inventory on their network
  • Why they exist
  • Are they still important?

Incident response automation

By employing security automation in cloud environments, organizations can control the damage at the right time. Automated incident response tools enhance the detection capabilities of vulnerabilities and threats. It accelerates the response time in the event of a security alarm and free up the time of security teams to focus on high-impact alerts. Some of the leading players in this segment are: FireEye, IBM, AT&T, Symantec, Verizon, and DXC Technology.

Browser isolation technology

Enterprises have been using sandboxing, a software management technique to isolate various enterprise applications from critical resources, as part of their efforts to strengthen security against new-age threats. However, in the current environment, information security practitioners consider web browsers as a chief target for cyber attacks and recommend to implement isolation technologies to physically isolate an employee’s web browser and related activities from the local machine and the network.

This model enables enterprises to track and identify the routine infiltration points on their networks and take remedial measures immediately.  Major vendors operating in this segment include Symantec, Cyberinc, and Web Gap.

There are also other tools available through which organizations can quickly isolate affected systems and analyze the breach methodology to prevent such instances in future.

Wipro hardens its LIVE Workspace suite with Intel vPro

Wipro hardens its LIVE Workspace suite with Intel vPro

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it will join forces with Intel to enable Wipro’s LIVE Workspace, Wipro’s digital workspace solution with the Intel vPro platform. This joint collaboration will help customers drive business continuity by enabling remote IT support and solutions, as they seek to keep employees productive amid social distancing boundaries and other remote-work limitations that have become the new normal.

Wipro integrated the Intel vPro platform into LIVE Workspace, a suite of digital workplace services to provide remote manageability of devices. This extends to users at home or in the office and provides enhanced protection and security against firmware-level attacks. The combined solution provides practical business continuity services to enable enterprises to rapidly design, deploy, and manage a true remote work experience. Intel recently introduced its 10th generation Intel Core vPro processors that are built for business to power next generation business computing needs. Wipro will leverage the Intel vPro platform which features Intel Active Management Technology (Intel AMT) and Intel Endpoint Management Assistant (Intel EMA). This will enable remote work and drive seamless productivity and collaboration while giving employees the flexibility to work from anywhere in a safe, more secure and reliable manner.

Satish Yadavalli, Vice President, Cloud and Infrastructure Services, Wipro Limited said, “The collaboration is a testament of our strength and our joint resolve to enhance the value we can create for our customers. We intend to bring together our strong complementary capabilities on remote working tools & platforms, desktop & application integration and managed services, to help mitigate the impact of the pandemic. Wipro is a leader in workplace management services and Intel in client computing solutions. Together, we can equip enterprises to enhance employee experiences and connectivity to help achieve strategic business outcomes.”

“Our partnership with Wipro has been strong and we applaud Wipro’s laser focus on driving customer value. The Intel vPro platform is built for business, and Wipro’s digital workspace solution is perfect for customers adapting to the new normal of remote workplace management. Together we are delivering on a vision for seamless productivity and collaboration, so people can contribute at the highest level regardless of where they are,” said Stephanie Hallford, Intel Vice President of the Client Computing Group and General Manager of Business Client Platforms.

Nokia’s CoE at IISc could be a 5G robotics catalyst

Nokia’s CoE at IISc could be a 5G robotics catalyst

Finnish multinational Nokia recently announced that it has collaborated with the Indian Institute of Science (IISc), one of India’s foremost institutes and university for research and higher education in science and engineering, to set-up the Nokia Center of Excellence (CoE) for Networked Robotics. Nokia’s CoE at IISc has some far-reaching potentials in the areas of 5G and artificial intelligence (AI).

The CoE would primarily focus on 5G-connected drones in emergency management, agriculture, and industrial automation.

Nokia mentions that the new facility will leverage the competencies of Bell Labs—a Nokia-owned industrial research and scientific development entity—to facilitate research and solutions development in areas such as robot orchestration, robot network controller, and human-robot interaction.

“Emerging technologies such as the 5G have the potential to enable an entirely new array of use cases with a profound societal impact. With Nokia’s rich innovation heritage, we aim to engage with the bright and young minds at IISc to nurture and advance the latest technologies that can benefit communities. We are confident that it will lead to the development of ground-breaking use cases,” Sanjay Malik, Senior Vice President and Head of India Market, Nokia, said in a statement.

According to Nokia, the critical research use cases in this effort will include drones for remote management of agricultural orchards to promote water conservation and avoid human contact with pesticides, gathering situational information, and applications like anticipating crop fires. The research at Nokia’s CoE at IISc will also include the use of connected robots in industrial automation.

Drone technology strengthened by 5G

Drone-based use cases are particularly exciting for a vast country like India, which needs intelligent, safer, and budget-friendly solutions to monitor and manage remote locations for various purposes. A couple of years ago, Reliance Jio, now the country’s largest telecom operator, showcased a robust 5G-enabled drone that could be used in security surveillance and detect threats through real-time monitoring from the sky. Jio is believed to be working on several new technologies by harnessing the power of 5G to create a strong impact soon. Jio and Ericsson had jointly developed the prototype.

One of the significant potentials of 5G technology is that it reduces the latency rate to one millisecond. This is phenomenally better in comparison to 4G technology, which offers an average latency of about 50 milliseconds (latency is the time taken by the signal to travel from the device to a cell tower). Hence, in such a scenario, 5G-enabled drones will leverage high-speed internet connectivity and technologies like AI to realize their full potential in real-time. For instance, such drones will be useful in disaster rescue operations and locating casualties during catastrophes through instant live-streaming footages.

For enterprises too, the drone technology could be of great help as it would enable them to keep a tab on their remote warehouses and delivery of goods and services even to the most distant of places, without much of human intervention.

A part of bigger 5G gameplan

Globally, everyone is eagerly waiting for the rollout of 5G technology. While the Covid-19 outbreak may have pushed the 5G deployment plans a bit further, the technology today holds more importance than ever before.

The remote-working environment and social distancing measures are likely to continue for a longer period, even once the outbreak of the pandemic subsides. In such a scenario, 5G is expected to drive enterprise and socially relevant digital transformation efforts by supporting several new-age technologies such as the internet of things (IoT), robotic process automation (RPA), facial recognition (FR), and machine learning (ML), among others, for efficiency gains.

Nokia’s CoE at IISc may be seen as one of the many steps to intensify its 5G prospects in the country. The initiative is in line with the Indian government’s efforts to promote innovation, strengthen the domestic ecosystem around new-age technologies, and foster economic growth. By collaborating with IISc, Nokia also has the opportunity to demonstrate its technological competency and network capabilities to the government.

It is notable in this context that Nokia has recently signed a deal of Rs 7,636 crore with Airtel to help the telco lay the foundation for providing 5G connectivity. The company is exploring several partnership models to expand its horizons in India.

The made-in-India angle

India, which is aggressively focusing on modern-day innovations to enable advanced facilities and infrastructure, even in the remotest of its areas, is being seen as a massive investment destination by multinationals.

With local sentiments growing for domestically manufactured products and services, global multinationals will continue to take a collaborative route to produce Made in India products.

Moreover, as the second-largest telecom market in the world, India also offers massive potential for 5G gear makers such as Nokia, Samsung, and Huawei. These companies will likely explore other possible routes as well to meet India’s domestic manufacturing requirements.

The Jio ecosystem has begun to unfold

The Jio ecosystem has begun to unfold

 

Name of app

Area of service

AJio

Online shopping

JioBrowser

Web-browser

JioCloud

Cloud storage services

JioCinema

Video-on-demand

JioChat

Messaging service

JioGameslite

Online gaming

JioGate

Apartment security

JioHome

Mobile remote control for Jio Set-top box

JioHealthHub

Health and fitness

JioMart

Online grocery delivery

JioMeet

Video conferencing

JioMoney

Digital currency and payment services

JioNews

News and information

JioPOSLite

Jio recharge commission

JioSaavn

Music streaming

JioSecurity

Security

JioSwitch

File sharing

JioTV

Live streaming

With close to 400 million telecom subscribers and several partnerships with multiple global technology giants, Jio Platforms is sitting on a hotbed of opportunities to build a Jio ecosystem. From telecom to e-commerce and future 5G solutions, the company is ticking every box in its bid to become India’s digital behemoth.

Today, Jio Platforms operates more than a dozen mobile apps spanning different e-service categories. Launched barely three months ago, its Jio Mart has already shaken the retail solutions market, becoming the largest e-grocery in the country with close to 400,000 daily orders.

The secret to Jio’s success is undeniably the customer-centric model it has followed, along with the robust financial support from its parent company, Reliance Industries Limited (RIL).

Back to mobile telephony

When Jio launched its 4G telecom services in 2016, many industry observers were doubtful if Jio would be able to create a niche for itself in the hyper-competitive telecom market. For the first few months of the launch, Jio offered voice and mobile data services for free.

In the months leading up to the launch of Jio’s aggressively priced 4G services, Jio faced severe criticism for adversely impacting the rest of the telecom services industry. However, it is equally valid that without Jio’s incredible efforts, the dream of digital India wouldn’t have appeared as possible as it looks now.

Amidst all this hullaballoo, Jio’s deluge of freebies and ultra-affordable data plans enabled it to increase the mobile broadband subscriber base to several million. For the first time, many Indian consumers used the mobile internet and realized its potential benefits at a cost that was unthinkable before. The company’s mobile-first approach helped it gain a substantial footing in the market, and improved data adoption in India enormously.

Back then, no other operator was willing to drive data growth through aggressive price plans. The operators had continued to keep the mobile data prices at a level that was not attractive enough for mass adoption. One needs to remember that before the arrival of Jio, the 1GB data used to cost around Rs 200 for the user, which was way too expensive for the masses. Today, the same data costs an average of Rs 25 per GB, considering various mobile plans.

The price cuts resulted in enormous growth in the average consumption of mobile data, something India had been waiting for so long.

Once Jio built the much-needed user base, it went on to develop several Jio exclusive as well as open-market apps and platforms to drive the digital transformation around a developing Jio ecosystem. (See: Jio driving digital shifts in the economy).

That Jio’s growing dominance made it difficult for its competitors to survive and spurred a wave of consolidation in the telecom sector is another story.

Value of lessons learned

The telecom and allied businesses have always been close to the heart of RIL’s Chairman and MD, Mukesh Ambani. Time and again, he has proved that there is no match to his sharp acumen, ability to envisage, spot the future trends early on, and design an impeccable business strategy that is driven by Indian needs. By focussing on building new partnerships, Ambani is helping Jio take the next significant steps in the digital terrain.

One can’t forget the Monsoon Hungama offer in the year 2003, which created a mass frenzy and drove an unprecedented price war in the Indian telecom market. That, in turn, helped India to expand its local telecom service base.

To run a quick refresh, the Monsoon Hungama offer entitled a customer to get a mobile phone along with a 100-minute call time per month for an upfront payment of Rs 501 and a monthly payment of Rs 200 for three years. The offer lowered the entry bar and encouraged many first-time users to use mobile services. Later, however, due to reasons known to all, Mukesh exited the telecom business in 2005, and his Reliance Infocomm business went to Anil Ambani, his younger brother.

 With Jio, he is pursuing his futuristic vision again and swiftly turning Jio into the country’s super telecom and digital service provider, something which he could not do in his previous telecom outing.

By bringing various small and medium-term businesses to a Jio ecosystem, the company is tactically moving up the value chain by demonstrating profits for all those who are getting associated with Jio’s dream plan.

A Jio timeline

June 2010 Entered the telecom space by purchasing a 95% stake in Infotel Broadband Services Limited (IBSL), which had a 4G broadband spectrum in all 22 circles in India.
January 2013 Renamed Infotel Broadband Services to Reliance Jio Infocomm Limited (RJIL)
May 2016 Launched several multimedia apps on Google Play to offer along with its 4G services
September 2016 Initiated a price war by launching ultra-affordable 4G services throughout India
December 2016 Acquired 50 million telecom subscribers
February 2017 Crossed 100 million subscribers
August 2017

Launched a host of feature phones, marketed under the Jio brand

September 2019

Introduced a fiber to the home service, providing home broadband, television, and telephone services

November 2019 Formed a new digital services company, Jio Platforms. Made RJIL a wholly-owned subsidiary of Jio Platforms
March-June 2020 Raised Rs 1,52,056 crore from top tech investors including Facebook, Google, Intel, Qualcomm, and Silver Lake, among others
July 2020 Jio Platforms’ enterprise value estimated to be around US $70 billion; crossed 400-million subscribers mark

Jio Platform’s recent partnership with Facebook has been seen as an excellent idea for generating immense opportunities for the company and the Jio ecosystem. (See: Will FB–Jio deal create magic?).

Already, 13 other global technology behemoths and strategic investment firms, including Google, Intel Capital, Qualcomm, Silver Lake, Vista Equity Partners, General Atlantic, KKR, Mubadala, ADIA, TPG, L Catterton, and PIF have participated in the fund-raising exercise for Jio Platforms.

Jio is enabling many small and medium businesses to leverage its technology platforms to create a unique digital ecosystem in India. And its sizeable local footprint and business goodwill are helping it to create a fund-raising frenzy even during a pandemic-driven economic slowdown.

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