WhatsApp Privacy Survey

Better World User Survey on WhatsApp Privacy Policy

by | Jan 29, 2021 | Policy, Privacy

Better World User Survey on WhatsApp's new privacy policy finds that 72% are open to switching to another viable messaging platform.
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Users vent out displeasure, want government to crack whip

WhatsApp Privacy Policy Survey Report

Survey and analysis by Deepak Kumar

There is a thin line that divides respect for privacy and intrusion of privacy. In the age of the digital, this line becomes wavy and fuzzy as well. For big internet companies, the user data that resides behind the line is a gold mine. The more they get of it, the richer they get.

The recent WhatsApp privacy policy changes are just about that. By gaining a right to use and share WhatsApp’s select user data with partners, Facebook aspires to gain an unsurmountable edge in the digital advertising world. It goes without saying that WhatsApp data can help reap rich ad dividends for parent company Facebook. Users are not pleased. In respose to the one-week-long Better World survey concluded recently, a majority of them (67%) want the government to step in some way, as discussed ahead in this report. Notably, these include Business WhatsApp users as well. In fact, by the time of writing this report, various leading media portals had reported that government had written to WhatsApp and asked the company to roll back the proposed privacy-policy changes.

It all started when WhatsApp started sending out notifications to its users to the effect that it had updated its privacy policy and the users could either accept the new policy or quit using WhatsApp by 8 February 2021. Meanwhile, while this report was underway, the deadline was extended by more than three months. Users now have to accept the new privacy policy by 15 May.

WhatsApp’s privacy-policy change and the aftermath

Users’ retort has indeed been quick, sharp, and massive. They poured out their disapprovals in words as well as in actions. Millions of users posted and tweeted their angst against the move and even signed up on alternative messaging apps such as Signal and Telegram. Tesla Founder Elon Musk’s two-word tweet, “Use Signal,” helped drive a switch from WhatsApp, particularly given his following of 41.5 million on Twitter.

The rush to leave WhatsApp was so high that servers of Signal were not able to take the load of new signups. At one point, Signal sent out a tweet, “Verification codes are currently delayed across several providers because so many new people are trying to join Signal right now…Hang in there.”

On 11 January 2021, Facebook’s shares declined 4.01% on a day when Nasdaq slipped just 1.55%. On 12 January, it further declined 2.24% on a day when Nasdaq rose 0.77%. On 14 January, it happened to be at the lowest in more than six months.

Better World ran a quick user survey, where 37% users said they considered the move a serious breach of their privacy, while 45% said they it was not good but they could live with it. Only around 18% said the change didn’t bother them at all. However, some of these 18% users were already using other messaging apps along with WhatsApp.

WhatsApp privacy policy-Graph1

What’s the big deal about privacy in the age of social media?

In the age of social media, many of us have become comfortable sharing our thoughts and views on Facebook. In fact, many people don’t mind sharing sensitive personal information such as location and travel plans not just with friends but also with public at large.

However, when it comes to WhatsApp, the behavior often changes. Many of the users’ chats are peer-to-peer in nature and may not be meant for public viewing or consumption. The same would apply to the other activities they perform on WhatsApp, whether today or in future. These would include the financial and transactional activities performed on the WhatsApp platform.

In a digital living environment, if a Facebook wall may be considered comprising areas of the lobby and the living room, WhatsApp will certainly be akin to the bedroom and beyond.

No wonder, the recent changes in WhatsApp’s privacy policy have created a din that Facebook could not see coming.

In the wake of the user backlash, WhatsApp had to get into a defensive mode, sending out clarifications and explanations. However, a damage had been done by then. In a first reaction, 17% users responded to the Better World survey said they were quitting/had quit WhatsApp for good, while 45% said they would accept the change but start exploring other or additional options. Interestingly, 12% said they were already using another social messaging app. However, a good 26% said they would accept the changes and keep using WhatsApp as before.

WhatsApp privacy policy-Graph2

The myth that users are unaware and don’t care for privacy is broken

Often, as an extension to the assumption that transparency is the hallmark of a digital age, it is argued that privacy is hardly a thing that users care about. The user backlash against WhatsApp’s privacy assumptions easily breaks that myth. It also reminds one of the “Free Basics” event a few years ago. Users had then considered it an attempt to compromise ‘net neutrality,’ and Facebook had to roll the offer back.

The promptness of users in defending their privacy and other rights can easily be evidenced by these two examples. The events also show that users are well aware of the repercussions of any policy change or a new offering in the internet world. This is echoed by this survey results, with 80% users stating they were aware that WhatsApp was changing its privacy policy, and would be sharing a range of user data with Facebook and Instagram platforms with effect from 8 February 2021 (now 15 May 2021). The remaining 20% users said they were not aware of such changes. It is likely that some of these users were yet to receive the notifications regarding policy change when they took this survey.

Further, around 47% of users said they understood the implications of WhatsApp’s new privacy policy for users reasonably well and another 18% said they understood it fully well. By contrast only 29% said they didn’t understand it well enough while another 6% said they didn’t understand it at all. Overall, this implies a high incidence of awareness around WhatsApp’s new privacy policy.

Notably, while the messages will remains end-to-end encrypted, the new policy means sharing a host of user-related information with Facebook and other third-party platforms. These include information about a user’s location, IP address, mobile operator, timezone, phone number, and receipt of a Facebook or WhatsApp account. Additionally, conversations associated with business accounts will now be shared with Facebook.

WhatsApp privacy policy-Graph3

The damage-control measures may be too little too late; more is needed

WhatsApp has issued a number of clarifications and explanations pertaining to the change. Those clarifications, however, have been far from satisfactory. Its parent company Facebook says the new policy changes are directed only at Business WhatsApp accounts and not the individual accounts. Also, it says only certain ad-related information will be shared with Facebook and other group companies.

However, on the actual Privacy Policy page, some of the statements may sound alarming to users. It states in one place, “We work with third-party service providers and other Facebook Companies to help us operate, provide, improve, understand, customize, support, and market our Services,” and adds, “When we share information with third-party service providers and other Facebook Companies in this capacity, we require them to use your information on our behalf in accordance with our instructions and terms.”

What if third-party service providers don’t follow the “instructions and terms,” as had happened when in 2018 Cambridge Analytica was found to have harvested data of 87 million users from Facebook in 2016 under the guise of a survey app? In September 2018, again, hackers were able to exploit an API vulnerability to gain access to data of around 50 million users. In September 2019, data of 419 million Facebook users, including names and phone numbers, was exposed online, said Techcrunch. Three months later, data of 267 million Facebook users was reported by Comparitech as being in the wild. In March 2020, Comparitech revised the number to 309 million after finding data of another 42 million residing on another server had been compromised as well.

Given Facebook’s not-so-stellar record in protecting user data from being exploited by threat actors, it may be concerning for users to let some of their WhatsApp data be mined by Facebook and other third-party service providers.

WhatsApp, on its Privacy Policy page, further adds, “When you or others use third-party services or other Facebook Company Products that are integrated with our Services, those third-party services may receive information about what you or others share with them.” “Please note that when you use third-party services or other Facebook Company Products, their own terms and privacy policies will govern your use of those services and products.”

WhatsApp is not clear what this amounts to when used in conjunction with the previous two statements. Does this mean that if WhatsApp users share certain information with Facebook or other third-party services integrated with WhatsApp, the privacy policies of those services take over and WhatsApp’s privacy policy loses jurisdiction?

It will help if WhatsApp addresses such concerns and questions in its Privacy Policy document.

Pavan DuggalPavan Duggal, Indian cyber law expert

“I’m surprised that WhatsApp has done this even though India is their largest market. Effectively this means that WhatsApp, apart from sharing personal data, also discloses your transaction-associated information, which means including your credit card number, your debit card number, and your bank details. At the same time, they will share the IP address of users. It’s a very perilous situation, especially in a country that lacks a strong legal ecosystem around cyber laws and data security. Such policy changes can upsurge the probabilities of misusing users’ data by anti-social elements.  I strongly believe that people should count on more secure platforms such as Signal and Telegram for their messaging needs now.”

Rajesh Agarwal, Head IT, Aamor Inox

“People are moving to Signal and Telegram, but they are also coming back to WhatsApp. I’ve been using Signal for some time, along with WhatsApp, and found it is not as mature as WhatsApp is. There are many missing aspects in Signal, like, the personal reply feature. I found even the deletion of chat a cumbersome process in Signal. I understand the privacy concerns, but that’s there across the app ecosystem, and here WhatsApp is at least telling users what it is sharing and what’s not. Most of the users are testing Telegram and Signal while keeping WhatsApp as a primary communication tool. It will be exciting to see if this behaviour fluctuates and WhatsApp could address some of the privacy concerns that users may have”

Shashwat DCShashwat DC, Communications & Engagement (Research) at Azim Premji University

“While WhatsApp may try to dispel all fears about privacy expounding that its messaging platform is end-to-end encrypted, in reality, Facebook seems to trying to seize a lot of personal data to earn from its advertising business. To avoid such instances and provide users much-needed control over their data, India needs to implement its data protection law just like Europe’s stringent GDPR at the earliest. The world’s largest democracy, with a burgeoning IT sector, cannot risk the privacy of its citizens.”

There is a need for stakeholders to establish certain minimum privacy-policy norms

The right to privacy has been recognized as a fundamental right emerging primarily from Article 21 of the Constitution of India. Article 21 pertains to protection of life and personal liberty, and states, “No person shall be deprived of his life or personal liberty except according to procedure established by law.” In August 2017, Government of India had set up a committee under the chairmanship of retired Justice BN Srikrishna to submit a report on data protection. The committee submitted its report in July 2018.

In its opening note, the report recognized that “the protection of personal data holds the key to empowerment, progress, and innovation.”

The Committee had noted that “any regime that is serious about safeguarding personal data of the individual must aspire to the common public good of both a free and fair digital economy.” “Freedom refers to enhancing the autonomy of the individuals with regard to their personal data in deciding its processing which would lead to an ease of flow of personal data,” it added.

Justice Srikrishna Committee had emphasized that processing (collection, recording, analysis, disclosure, etc.) of personal data should be done only for “clear, specific and lawful” purposes. Also, only that data which is necessary for such processing is to be collected from anyone.

Based on the recommendations of the committee, amounting to a draft Personal Data Protection bill prepared in 2018, a revised Personal Data Protection Bill was approved and placed in December 2019. A joint Parliamentary Committee (JPC) chaired by Meenakashi Lekhi and comprising 20 members from Lok Sabha and 10 members from Rajya Sabha was constituted to submit its report. The JPC had conducted more than 55 sittings in 2020. Oral evidences were heard by the JPC from various state as well as non-state actors including Amazon, Google, Facebook, Jio Platforms, Paytm, and Twitter, among others. The final report of the JPC is awaited.

 Despite the fact that right to privacy has been recognized as a fundamental constitutional right, experts have been of the opinion that a law on data protection should be dynamic and not statutory in nature. This is more so because as digital economy becomes more and more prevalent and mainstream, data itself becomes dynamic in nature.

Coming to data protection, it is important to first distinguish between stationary data and moving data. While it can be reasonably guaranteed to foolproof privacy and security of stationary data, it can get very hard to ensure privacy of moving data.

The velocity of a moving data can be lightning fast in today’s digital environments. So once a private data gets into a public domain, even the slightest lapse or gap at the end of a data custodian could be disastrous. The hacks and misuses listed out earlier in this report are a testimony to this assertion.

It is therefore critical that, as we progress further into the digital economy, we ought to remove all regulatory fuzziness and laxity on the privacy front. A majority of respondents to the Better World survey subscribe to this view, with 24% noting that the government should ask WhatsApp to roll back the changes and another 43% stating that there needs to be a more holistic regulation in place. However, 33% of the users said that it would be better to let users be the best judge, though less than 22% of these users said they were fully aware of the implications of WhatsApp’s new privacy policy as users. Of the remaining 78%, slightly more than 26% said as users they didn’t understand the implications of WhatsApp’s new privacy policy at all or well enough, though more than 54% of these users said they reasonably understood the implications if not fully well.

WhatsApp privacy policy-Graph4

The choice of alternative reinforces that privacy is the key concern

Signal, which is considered to be the most privacy-oriented messaging app (see Table), was the first choice of those users who said they will look for WhatsApp alternatives. In this case, respondents had the option of selecting one or more apps, including WhatsApp. Telegram, which is considered second-most privacy-friendly app, had the second highest user preference.

While 34% of the users voted for Telegram as a WhatsApp alternative (and in some cases, as a replacement), a good 24% voted for Signal also. A fair percentage of respondents (15%) said they were sticking with WhatsApp even though they were using or considering to use apps other than WhatsApp as well.

The immediate user response, as evidenced from the survey, has been quite aggressive. While 18% of respondents said they had already quit WhatsApp as the only app, another 25% said they planned to do so within a week’s time and yet another 29% said they planned to quit in a month’s time. However, 28% said they had no plans to quit WhatsApp.

FeaturesWhatsAppTelegramSignal
Subscribers (Global)2 billion400 million20 million
Cross platformYesYesYes
Video and voice callYesYesYes
End-to-end encryption Personal messages and calls are end-to-end encrypted.Only for secret chatAll features are end-to-end encrypted
Type of softwareClosed-source privacyOpen-source privacyOpen-source privacy
Information collectionUser’s location, IP address, mobile operator, timezone, phone number, and details of a Facebook or WhatsApp account.Device data, IP addresses for moderation, phone number and the User IDOnly phone number for registration
Group chatsUp to 256 membersUp to 200,000 members1,000 members
File sharing capabilityVideos with 16MB limit in size and regular files up to 100MB2 GB100 MB
Folder managementChats can be stored through emailChats can be moved in to foldersNo such feature exists with Signal
Disappearing messages featureEnables self-destruction of a message after 7 daysEnabled through self-destruct timerEnable self-destruction after 5 seconds to 7 days once a user read the message
Data backupYes, online and offline backup on google driveYes, on Telegram’s cloudNo, stored on its own cloud platform
Group chat securityE2ENoE2E
Cross platformYesYesYes
WhatsApp privacy policy-Graph5
WhatsApp privacy policy-Graph6

Analyst’s Views

Better World is of the view that while the responses to this survey do reflect users’ displeasure with the new privacy policy, the actual actions taken by them will likely be different in many cases. Particularly, those users who are considering to quit WhatsApp in a month’s time, are more likely to have second thoughts and may stay put. It is also likely that some of the users who have already quit may come back after some time.

The key reason for such reconsiderations would be the huge user base that WhatsApp currently enjoys. While WhatsApp had a colossal global base of 2 billion subscribers, Telegram has a much smaller base of 400 million and Signal has a miniscule base of 20 million by comparison. Even if a few million WhatsApp users move to other platforms, it will not be fruitful if a significant percentage of their contacts also move to those very platforms. If that doesn’t happen, users could feel compelled to come back to WhatsApp for their daily messaging needs.

Notably, when considering alternative apps, 26% said they were sticking with WhatsApp. Further, when asked to provide a timeline for quitting, 28% said they had no plans to quit. It is quite possible that when it comes to actually quitting the platform, a much higher number of users will reconsider.

A consolidated view of respondents’ profiles

WhatsApp privacy policy-Graph7

About the Analyst and the Survey Methodology

Deepak KumarDeepak Kumar

Deepak is an ICT industry analyst with more than 25 years of experience in researching and analyzing multiple domains. His focus areas are strategic business and marketing advisory, sales enablement, and public speaking.  He has published reports, whitepapers, case studies, and blogs in areas of cloud, mobility, social media, and analytics.

He is Founder and Chief Research Officer at BM Nxt and Better World. He has earlier worked with IDC, Reuters, Voice&Data, and Dataquest in leadership roles spanning research, advisory, and editorial functions. 

About the report

The Better World WhatsApp Privacy Policy Survey Report was prepared by analyzing results of a primary research and supplementing it with data and insights collected from secondary research.  

The Better World WhatsApp Privacy Policy Survey was conducted via an online form that was circulated among more 1,000 respondents.  A total of 565 valid responses were collected during the period 9 January to 25 January 2021.  Better World also spoke to multiple respondents for qualitative insights. The surveys were led by Jatinder Singh, Director, Research and Insights, Better World, and independent market researcher Deepti Arora.  

Acknowledgements

I take this opportunity to sincerely thank all the survey respondents for taking time out and providing their inputs, without which this report would not have been completed in a timely manner. 

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Let me make it clear at the outset that the purpose of this analysis is not to delve into the research merit of the Hindenburg report on Adani Group of companies. That is because there is hardly anything in the report that has not been known to the media or the investors prior to this. It is just that the report has succeeded in amalgamating all the available ammunition in one place in an explosive manner.

The purpose of this analysis is also not to defend the Adani Group in any manner whatsoever. This analyst does not hold any recent positions in any of Adani Group stocks for that matter.

The focus here is on the long-term impact that the report may have on the Adani Group as well as on the Indian economy in the aftermath of its publication.

Hindenburg’s intent

It is important to look at the core intent of Hindenburg in ‘revealing’ the open secrets of Adani Group to the world.

Let it be very clear that if Adani Group is not an epitome of business ethics, then Hindenburg is no charitable organization either. It is, well, just another shortseller, which has the singular aim of maximizing profits to a hilt.

The timing of publishing the report simply confirms that. Why, otherwise, did Hindenburg not publish it at least a couple of months or weeks earlier, when, by its own account, it has been researching the Adani Group for two long years?

Very clearly, Hindenburg was waiting until the shares of Adani Group reaching a high and when the Adani Enterprises FPO was on. Hindenburg knows better than many that investor sentiments can best be manipulated at such times. So the sole purpose of this report was to maximize profits for Hindenburg. Also, in doing so, Hindenburg was hiding ‘precious’ information from other investors, and in the process, was being unethical, to say the least.

Hindenburg’s past trophies

Let’s pick up three of such trophies, namely, Nicola, Clover Health, and Jinhua An Kao, for the purpose of this analysis. Nikola Corporation is an US manufacturer of electric vehicles (EV) and energy solutions that had not delivered a single EV to the market when Hindenburg filed its report indicting Nikola of a “fraud” in September 2020. It would roll out its first two EV trucks only in December 2021. The report caused its Nasdaq listed shares to drop in value to USD12 from an earlier high of USD65.

Clover Health, which was founded in New Jersey, USA, in 2012, began selling Medicare Advantage in 2013. It was said to be one of the fastest growing Medicare Advantage insurers in the USA. Interestingly, Clover’s board members included a former first daughter Chelsea Clinton, while its investors included Sequoia and Alphabet’s GV. When Hindenburg made its expose on Clover in February 2021, the company’s shares were trading on Nasdaq at USD12.23 a piece. In the subsequent three months, the value of a share dropped to USD6.59. However, quite significantly, in September 2021, the share price briefly touched a record high of more than USD28 and it was not until November 2021 that the price fell below USD7.0 again. At the time of writing this article, however, the share was trading in the range of USD1.27.

Jinhua An Kao (now Kandi Technologies) too is an EV maker with China being its primary revenue market. Its shares dropped on Nasdaq from USD14.44 a share to USD7.88 a share in about a month’s time. Kandi’s shares now trade slightly above USD2 a share.

Impact on Adani Group

First and foremost, it is important to realize that Adani Group is not just a Nicola, a Clover Health, or a Jinhua, which have been mostly focused on one or two businesses. Moreover, these were yet to become mainstream businesses generating large revenue streams.

It would be too naïve to assume that the Hindenburg report could impact the Adani Group on a scale similar to Nicola, Clover, or Jinhua. This is simply because unlike these companies, Adani Group’s overall businesses are far from being vulnerable. Most of the Adani businesses are having revenue streams that are unlikely to get affected by their share prices. Take the ports or airports for example. Will ships stop docking at the Mudra port or will passengers stop boarding flights at the airports because Adani Group’s shares have fallen?

In fact, even the Adani Enterprises FPO ‘managed’ to get fully subscribed amidst all the Hindenburg hoopla in the media and the simultaneous bloodbath on the bourses.

It will be just a matter of time when the Adani Group shares, and any other shares that may have got dragged along, will find their previous levels. In fact, it won’t be surprising if that happens in a span of months rather than years. Signs of a recovery are already visible, as some of the group shares edged up, even if briefly, on the day of writing this article.

That a shortseller’s report can turn an Adani share into a penny stock can, at best, be a wishful thinking. The ground realities, aka the group’s assets and cashflows, are way too big to get dwarfed.

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Milind Khamkar

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Storage versus applications has always remained a chicken-and-egg story. What comes first, storage or applications, is an interesting conundrum. Moreover, it is very difficult to predict how much of storage is enough. These two things keep the IT situation always fluid and the IT teams on their toes. A perfect solution remains ever elusive and a predictability around storage is hardly achieved.

CIOs start with some resources, and then the demand scales and sometimes goes out of scope. So the intelligence around storage requirements always remain a burning issue.

The landscape is constantly transforming. Original equipment manufacturers (OEMs) need to develop strategies to provide some predictability in terms of the applications’ storage requirements.

Also, it is of enormous significance to separate the professional and personal data, mainly in the context of regulation and compliance coming into force.

To my mind, cloud is an integral part of digital transformation. And the adoption of the cloud has been accelerated in this pandemic time. On a positive note, the pandemic has brought in some good changes, accelerated cloud adoption being one of them. Businesses that are embarking the digital transformation journey cannot ignore the importance of cloud. Hence, cloud is essential in today’s era, especially if you are going for new digital technologies. The kind of security questions we were grappling with before are no more there. Now, even the regulatory and compliance issues are taken care of to a large extent.

However, with new digital applications, latency is likely to be a key issue that public cloud may not be able to address adequately. That is where the significance of on-prem models becomes vital again.

Also read Viewpoint by Archie Jackson, Head – IT and Security, Incedo Inc. 

Storage Transformation Viewpoints

The new digital technologies are what we call the wave-2 digital technologies. They are getting developed with no precedence. So, the predictability about their behavior is extremely low. Plus, they are extremely resource hogging technologies. They put high demand on processing and storage resources, and the volume of data they generate is phenomenonal. The traditional storage technologies that were not developed for this era were tasked with matching the data needs of these technologies.

Going forward, storage elasticity will be extremely important in meeting these needs. On-premise data centers will therefore need to exhibit a cloud-like behavior. In fact, new-generation data centers are already providing storage on demand. That is going to become the new norm.

“Intelligence around storage requirements remains a burning issue. OEMs need to develop strategies to provide some predictability in terms of the applications’ storage requirements.”

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Storage Transformation Viewpoints

The industry is witnessing a massive amount of transformation, and that is impacting storage as well. Storage transformation is already underway, though there are relative challenges on the ground.

Earlier data used to be about read and write, but now it’s mostly about write and read. Plus, we have big data, where there is lot of unstructured data.

Whenever we plan for storage or its replacement or scalability, we always look at it from a hybrid perspective. While some of the data will be available on prem, some of it will be available in the cloud. And if there are multiple clouds, then we have a provision available to move data from one cloud to another. The entire scope or design of storage has been taken at a different level altogether, wherein you provide the best-in-class security to fulfill the needs of compliance, security, and agility.

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“We have our own data center where all our core applications are residing. To hedge the risk, we have our DR on cloud.”

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Modern storage solutions will require massive reimagining.

At this point in time, enterprises are racing towards an anywhere and everywhere work environment. The pandemic has made it imperative for organizations to transform themselves to meet the core needs of their employees who are scattered across geographies and sites. As a result, organizations are moving away from the erstwhile centralization mindset and going for decentralized architectures.

At the same time, there is a rapid evolution of cloud in the works. Several new technologies, such as analytics and business intelligence, are responsible for the evolution of the cloud in terms of scalability and agility. This evolution has also become a key catalyst for storage transformation. 

Storage Transformation Viewpoints

Today, we operate in a multi-cloud hybrid environment. It’s rare to find an organization working either fully on-premise or being fully dependent on a single cloud, thanks to the multitude of applications we work with and kind of architectures we use. Organizations are using different clouds and are essentially using a hybrid environment. All of this is often supported by multiple technology partners.

Identifying the most optimal solution around storage involves designing something that would be highly scalable, agile, and available as well as be cost-effective, unrestricted, and act as a disaster recovery (DR) option to ensure business continuity. It should integrate new technologies such as artificial intelligence.

Considering all these factors together is extremely important. This leads us more towards soft storage.

Today, application development is happening in a DevOps environment, which is increasingly distributed as well. Individuals may be working in small agile pods, with some storage, some activities, some gits, and so on. Now, when designing a solution, it is important to join all these dots and create a complete architecture and consequently a solution at the very foundation. Storage should enable such a foundation.

To sum up, today we are operating in a dynamically changing environment. So storage solutions should be in an agile format and also move away from a centralized architecture towards a decentralized one.

Also read: New Dropbox features could make pro remote workers more sticky

“Storage solutions should be highly scalable, agile, available, and cost-effective, and also meet DR needs, while integrating new technologies such as artificial intelligence.”

Storage Transformation Viewpoints
Time to get ‘responsible’ with AI systems

Time to get ‘responsible’ with AI systems

Humans have built very complex robotic systems, such as convoys and airplanes, and even neural networks to communicate with each other, but we’re only starting to scratch the surface of what artificial intelligence (AI) can do. It’s also about time we started paying more attention to ‘responsible AI.’

A future with artificial intelligence would be very mixed. It would be an actuality that could not only eliminate many of today’s human jobs, but also allow us to solve complex problems much faster than we could if we used a human brain to solve those same complex problems.

As technology gets closer to achieving full intelligence, we will start seeing the artificial intelligence (AI) systems that are fully self-aware and can think, reason, and act like a human would. This may raise some concerns, because some people fear that as artificially intelligent computers become more advanced, they might start to have a good enough IQ to be more intelligent than humans. The concern is not if, but when, it might happen.

In future we will have artificial intelligent robotic ‘teams’ of robots that can do all the menial tasks which we traditionally assign to humans such as vacuuming, picking up items, cooking, shopping and more. All jobs will eventually be done by artificially intelligent robotic machines. Even without this new development, all work will still be based on traditional methods such as task assignment, task resolution, and reward and punishment systems.

Today, we are beginning to see the first AI machine prototypes at work and many exciting projects are in the works. One such project is a robotic dog, which can recognize objects, humans and other dogs. Other projects include self-driving cars, self-piloted planes, artificial intelligent robots, and new weather systems.

The future of artificially intelligent robotic androids is exciting but also scary due to the autonomous capabilities of these machines. These robotic androids may be made up of two different types of artificial intelligence, a human-like non-conscious neural network (NCL) and a fully conscious human mind with all its own memory, thoughts, and feelings. Some NCL robots may have both systems in one system or may only have one. Many experts believe a full AI will be closer to human intelligence than any current technology can ever make.

Such concerns and apprehensions around AI have triggered the need for AI developments and implementations to be humanly, ethically, and legally more responsible.

Microsoft recognizes six principles that it believes should guide AI development and use (see link). These are fairness; reliability and safety; privacy and security; inclusiveness, transparency; and accountability.

PwC Responsible AI frameworkPwC has created a ‘Responsible AI Toolkit,’ which is a suite of customizable frameworks, tools, and processes designed to help organizations “harness the power of AI in an ethical and responsible manner, from strategy through execution.”

The field of ‘Responsible AI’ is generating more and more interest from various stakeholders, including governments, developers, human-resource experts, and user organizations, among others.

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