In Focus

Sunit Vakharia

Chief Technology Officer
U GRO Capital

The critical goals of implementing technology are innovation, secure operations, and ease of business.

There is an adage that every adversity brings a unique opportunity. The COVID-19 pandemic has demonstrated that there is a degree
of truth to it.

There is no doubt that the implication of COVID-19 has put tremendous stress on organizational budgets, focus areas, and operating policies. However, as the scale of this unparalleled event unfolds, many organizations are also developing new business models and strengthening their virtual capabilities to create fresh revenue streams.

In a recent interaction with Better World, Sunit Vakharia, Chief Technology Officer, U GRO Capital, shared insights around the current mindset of technology leaders and the importance of technology-led solutions to navigate the current crisis. (U GRO Capital is a highly specialized, technology-driven lending organization that focuses on providing customized, sustainable solutions to small and medium businesses.)

Excerpts from the interview:

Better World: How has COVID-19 impacted your business? How have you leveraged technology to achieve business resiliency?

Sunit Vakharia: While the unpredicted COVID-19 epidemic has threatened our sense of normalcy, it has also pushed people to innovate and reimagine the conventional business models.

At U GRO Capital, we’ve utilized the current situation as an opportunity to scale our business digitally. U GRO Capital provides loans to small and medium-sized companies. We extensively focus on technology and analytics as enablers to onboard our customers and disburse money as and when required by them.

Technology has played a pivotal role in expanding our operations and customer base during the COVID-19. Even before the spread of the pandemic, we were equipped to deal with a fully remote working situation. We’ve been using remote collaboration tools such as Skype for Business, and Microsoft Teams, among others, since the commencement of our operations in 2018. All U GRO employees can work from anywhere, and there is no location constraint for anyone, helping them stay connected and manage client expectations. Similar engagements have been done with our vendor partners. All our technology developments and meetings with partners happen in an agile way over online platforms, and I am happy to share that significant efficiency has been observed in this new operating world.

We continue to build and deploy digital platforms. All aspects of sourcing new customers, servicing, and collecting documents are being done digitally. This has been the basis of our philosophy. We rolled out the digital KYC verification and digital document collection process during the days of the pandemic-induced national lockdown when our executives could not visit customers. These digital processes are clear differentiators for us.

Through our platform, we ensured that the entire communication and verification process runs through our video solutions. From the photograph of the factories to geo locations, customer coordinates, survey inputs, and the related verification, all procedures can be completed through this platform. This solution has helped us onboard our customers digitally and curtailed our visits to customer premises. We use statistical predictive models to assist, understand, and underwrite our customers better. Through AI-driven models, we assess our customers’ business requirements and offer the best product for their long-term growth. We have incorporated machine learning and analytics capabilities in our assessment solutions to drive exceptional customer experience.

Nevertheless, there are a few requirements that cannot be completed digitally, for instance, submission of post-dated cheques or specific covenant necessities. Still, I am sure, over time, we will devise solutions for that as well.

Better World: How have IT spending priorities changed due to COVID-19?

Sunit Vakharia: U GRO Capital’s management provides tremendous support and encouragement to foster innovation and to build scalable yet secure platforms. COVID-19 has pushed enterprises to leverage tech and to find new ways to empower their stakeholders. They are focusing on more unique capabilities to facilitate remote working.

In the current scenario, technology leaders will continue to evaluate infrastructure, applications, and security for supporting their employees, partners, and customers. Many technology spending priorities are being rationalized from the perspective of the new normal. Focus on digital transformation has been amplified, and enterprises are swiftly turning to automation and analytics to make smarter decisions. At U GRO, our focus will continue to be on innovation, and we are working towards developing new business lines and automating end-to-end supply chain processes. We are also planning to introduce a unique secured loan product very shortly. We’re building platforms in such a way that makes sure our core platforms remain constant while our ecosystem gets evolved incessantly.

Sunit Vakharia

Chief Technology Officer at U GRO Capital

Sunit is a senior strategic executive with over 19 years of rich experience in technology implementation. He has an exceptional understanding of the financial ecosystem, analytics, and data-based insights.

Sunit is a constant learner and has essayed various roles on the strategic IT leadership and execution fronts, notably in solving business problems through technology delivery, program management, business transformation, and client relationship management.

Before U GRO Capital, he had worked for global multinationals such as HSBC, Merill Lynch, SAS, Accenture, and ICICI Bank.

Top skills

  • Strategic Leadership
  • People Management
  • Process Improvement

Honors/Awards

  • Most Valuable Business Partner
  • HSBC Technology Winner
  • HSBC Technology Runner Up

Education

  • Strategic Thinking and Leadership, University of Pennsylvania – The Wharton School Leadership Management Training
  • Bachelor of Engineering, Instrumentation, University of Mumbai

We use multiple digital channels to facilitate customer interaction, and this will continue to be a focus area for us.

Better World: Where are you on your cloud journey? In case of multiple clouds, does orchestration pose a challenge?

Sunit Vakharia: We are a cloud-native architected organization. We have zero presence on physical infrastructure, an approach that will remain applicable in future. We do not feel the need to build a private cloud for our business. We operate on a self-service model, and hence do not need any physical infrastructure. The SaaS model works best for us. However, we may explore the possibility of using a hyper cloud approach for some of the use cases. This is largely because, at times, a specific cloud becomes expensive for certain use cases.

At this moment, we do not need to orchestrate multiple clouds, as we are using a single public cloud provider. In the near future, if a need arises, plenty of orchestration tools are available in the market.

Better World: As a technology leader, how critical is it to balance the short-term revenue requirements against long-term technology implementations?

Sunit Vakharia: There is a strong understanding of what needs to be prioritized. The current COVID-19 situation is undoubtedly complicated. It requires leaders of all departments, and not just technology, to make a thorough evaluation of all investment decisions because ultimately, you’ve to run business.

The critical goals of implementing any new technology are innovation, secure operations, and ease of business. Their importance can vary for different organizations, depending on their nature and scale of business. Many young enterprises make the mistake of implementing a technology solution because someone else is doing that, which is wrong and misleading. All technology implementation decisions should be finalized after getting answers to these questions: Is it making sense for my organization? Will it help my customers and the business we operate? Will it help in driving our future aspirations and the business goals we intend to achieve in the next quarter?

For instance, at U GRO Capital, we did not make investments in Blockchain technologies, which is exciting, yet some time away from the overall ecosystem maturity. So, we will not look at such pieces now and can explore them at a later stage when it makes real-life business sense for us. But what we want to do is to enable our customers and the sales team to work efficiently, keeping in mind the social distancing measures; and limit the physical visit and interaction during the collection of documents or at the time of money disbursement.

U GRO Capital’s customers are small enterprises, and we do understand that they need handholding. So we need to implement solutions that are relevant and more comfortable for our customers to understand and use.

Better World: You mention security as a key focus area for enterprises. Can you share some of the initiatives taken by U GRO Capital to enhance your information security architecture?

Sunit Vakharia: We’ve invested in the Endpoint Detection and Response (EDR) platform. It is a cloud-based endpoint protection platform, which is designed to overcome the confines of legacy security solutions. The platform protects entire traffic from malware attacks, ransomware attacks, and other potential threats coming through either the web or emails, as those are already predicted. We are also implementing industry-leading Enterprise Threat Protector DNS for controlling what can be accessed on our networks. Besides, a Data Loss Prevention (DLP) solution from Microsoft has been deployed. That means all the emails that typically come to us are getting monitored, thus ensuring that our teams do not get spam emails.  It also helps us detect and block sensitive data transmission.

We are also working to implement a privileged/password access management (PAM) solution, which means anyone who wants to access our infrastructure, our database, or the applications need to request access. The request will come for approval to our information security team, which will review it and open up the entrance to the network border. PAM solutions ensure that there is no illegal access through the internet. Through PAM, all network access, control, monitor, and infrastructure can be audited. This enables us to see the tasks or actions done by a specific individual.

Information security is a continually evolving area, and we will continue to invest in solutions to strengthen our IT security defense on an ongoing basis.

MORE FROM BETTER WORLD

How is digital transformation shaping the new future?

How is digital transformation shaping the new future?

Six months into the pandemic, and we all have seen how critical is the robust connectivity for us to remain relevant and work effectively. As stringent social distancing measures continue to prevail across the country, enterprises are beefing-up their digital transformation strategy to implement solutions that can strengthen their operational efficiency, enable their employees and users to collaborate, and uncap innovation smoothly.

Before the COVID-19 became a pandemic, concepts such as digital transformation were primarily confined to the IT industry. However, a lot has been changed in the last few months, prompting organizations to rethink their digital strategy. Digital transformation is now mainstream and has paved the way for new ways of living across all sectors and industries. Virtual town hall meetings and webinars are no longer considered exclusive. Almost every establishment is now leveraging cloud computing and digital technologies to develop new or alter existing enterprise processes and culture to align with the changing customer requirements.

Technology assisting in the new normal

Enterprises worldwide are innovating their business processes with digital transformation strategies and identifying novel ways of empowering their people and customers to improve business risk resiliency. The healthcare industry, for instance, is pondering the concepts of virtual ICUs with patients being at home and the treatment being managed remotely. There is also a massive rise in tele-consulting. Many senior citizens who had limited or no knowledge about mobile applications are receiving treatment through web-conferencing tools such as Zoom or Meet.

The banking sector has leveraged technologies such as data science, robotics, and automation for convenient virtual customer engagement and secure banking experience. (See: ICICI Prudential extends coverage of conversational AI Ligo and AI in banking now geared for a takeoff)

Similarly, automotive retail barriers will be transformed through augmented reality, video, and other technologies. Consumers may not be needed to visit retail showrooms to do a test drive and purchase an automotive vehicle.

In India, manufacturing is one of the most adversely affected sectors that could not escape the wrath of coronavirus. This is primarily because of their sluggish approach toward the adoption of digital technologies.

From now on, as manufacturers gradually open-up their plants, they would be highly dependent upon digitization and related technologies such as cloud, IoT, automation, analytics, and artificial intelligence for the business revival and growth. Nevertheless, like all organizations, the safety of employees will be of paramount importance, and technology will continue to play a significant role in that aspect.

Technology transformation lighting the way toward a new era

There is no doubt that COVID-19 has catalyzed a new tech revolution. For most global organizations, the stay-at-home mandate likely to remain in place for an unforeseeable future. And hence, there has been a greater acceptance of working remotely across enterprises.

Many technology leaders with whom we interacted recently feel that despite the disruption, the impact would be a lot more positive in the longer run. (See: Sunit Vakharia, Chief Technology Officer, U GRO Capital, and Chandresh Dedhia, Head of Information Technology, Ascent Health)

IT heads are busy evaluating their networks and implementing network monitoring tools and technologies, identity management, data encryption, and governance and compliance solutions to make their systems secure and efficient. These tools can equip IT teams to maintain the overall organizational IT infrastructure for a disbursed remote workforce, and diagnose the problems promptly.

Analytics and AI would continue to play a more significant role in driving enriching experience for employees and customers. The next twelve months will see faster adoption of transformative technologies such as the internet of things (IoT), Blockchain, and robotic process automation (RPA). These technologies will be used to build contactless solutions and strengthen process efficiencies. Customer Organizations will be seen ramping-up their research and development initiatives to kick-start the economy.

Across all sectors, new technological developments and innovations will form the basis of all boardroom discussions. By the time the impact of the pandemic will subside, most of the enterprises would be transitioned into a different era altogether. There will be greater adoption of online ways of functioning. Networks will be transformed, and the connectivity landscape will be strengthened. This will fundamentally change how organizations operate and deliver, ultimately drive unique revenue streams for businesses. Overall, these changes will help us prepare better for a crisis like this in the time to come.

 

Tech Cos take M&A route for digital transformation supremacy

Tech Cos take M&A route for digital transformation supremacy

The sudden escalation of COVID-19 has disrupted the business operations of many enterprises, and businesses have realized that digital transformation is no longer an option; it is now indispensable for survival. In the new normal, where remote working is the norm, IT Services firms see a massive demand to support digital transformation initiatives.

Many traditional enterprises face significant challenges in implementing digital transformation in business. Hence, enterprises and IT services players are being approached by the companies to identify and fix the missing links in their respective digital puzzle.

Over the next three to four quarters, it is anticipated that most businesses will fast-track the deployment of digital technologies to support long-term business continuity, giving IT and Consulting firms an ample market opportunity.

Recent deals to accelerate digital transformation

In a recent development, global technology major HCL Technologies has signed an agreement to buy DWS Limited, a leading Australian IT, Business, and management consulting group, for about $115.8 million to expand its digital capabilities, mainly in Australia and NZ. DWS provides a range of IT services such as digital transformation, IT, commercial enterprise and management consulting services, and information and business analytics.

HCL is hoping to fortify its digital client portfolio in Australia and New Zealand with this acquisition.

The deal has once again demonstrated the growing trend of many IT majors firming up their digital transformation capabilities through collaboration or the merger and acquisition (M&A) route in recent times.

Earlier this month, Accenture announced the acquisition of Germany based technology consultancy SALT Solutions. IT Services major Infosys, too, subscribed to an agreement to purchase enterprise service management consultancy, GuideVision, for 30 million euros. (See: Infosys buys GuideVision to boost Dx capabilities). In July this year, global information technology, consulting, and business process services major, Wipro had also signed a deal to buy 4C, a leading Salesforce partner in Europe and the Middle East. (See: Wipro’s 4C buy to firm up its European presence). Simultaneously, we also had EY and IBM announcing their multi-year deal to help organizations accelerate their digital transformation goals.

Why M&A is the best bet?

Technology has enabled the customers to dictate terms even in a pandemic situation. And that’s what compels organizations’ to invest in new-age technologies such as cloud, data analytics, internet of things (IoT), robotic process automation (RPA), cloud-based workflow solutions, among others.

While there is a considerable demand for a comprehensive digital ecosystem, it is also true that IT Services behemoths don’t own all the capabilities to support digital transformation in business. They do not have time either to train themselves and support diverse IT frameworks in a cutthroat marketplace. To win market share in new geographic locations, improve competencies, and promptly add new offerings, M&A and strategic collaboration seem to be the most favored route.

By strategically acquiring relevant players, IT Majors can offer a range of new and specialized digital transformation services that can strengthen network performance, security standards, cloud methodology of their clients. Through acquisition and merger, solution providers can be in a lot better condition to aid their customers to harness the power of new-age technologies such as the Internet of Things (IoT), artificial intelligence, and data analytics to achieve incomparable success.

In 2021, the IT and Telecom industry is likely to see more strategic alliances and M&As to beef-up their digital transformation influences.

 

 

Apple India debuts online store, eyes more market share

Apple India debuts online store, eyes more market share

American multinational technology company, Apple, has announced that its online store will be launched in India on September 23. This will be the company’s first-ever direct retail touchpoint in India. Apple in India currently sells its devices through third-party licensed partners in physical stores or online retailers such as Amazon and Flipkart.

“We’re proud to be expanding in India and want to do all we can to support our customers and their communities. We know our users rely on technology to stay connected, engage in learning, and tap into their creativity. By bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People, in a press release.

It is expected that the Apple Indian online store will sell Apple’s products at a discounted price and several freebies, especially during the upcoming Diwali festive season in India. To give a more personalized experience, Apple in India will also offer personal virtual sessions to all its direct buyers to understand the features of the new Apple product.

The development may come as a surprise for many as to why it took Apple in India so long to launch any retail shop. While the delayed launch in the second-largest telecom market in the world can be ascribed to Apple’s low market share in India, other factors, including the local government guidelines, also went against Apple’s direct retail aspiration in India.

The Indian government recently relaxed the rules that companies must source 30% of components locally to sell their products directly. This easing is a significant relief for Apple, which also plans to launch its physical stores in the country soon.

“Apple has been operating in India for more than 20 years, and its ongoing investment and innovation support almost 900,000 jobs across the country. Apple’s App Design and Development Accelerator in Bengaluru has supported thousands of local developers. Today, apps created by developers in India have become even more critical to everyday life as people seek to stay engaged and connected from home,” the company notes in a press release.

Apple strategy: tackling premium price conundrum

 With the number of smartphone users in India estimated to reach around 800 million in 2021, the outlook of India’s smartphone market looks enticing. Many smartphone players, such as Xiaomi, Vivo, and Samsung, have flourished in the Indian market because of their cost-effective products. Apple, however, still has only 2 percent of the market share, with the iPhone maker pricing puts it in a luxurious product section.

Due to the price-conscious nature of the economy, Apple’s premium products in the country are out of the reach of many potential buyers’. And eventually, this low-cost juggernaut doesn’t let Apple increase its relative earnings in India.

Apple has taken several measures to lower the cost of its products in India. In July this year, Apple’s manufacturing partner, Foxconn, started assembling the iPhone 11 in India, a move that helped the company to save about 20% duty that the New Delhi charges for every imported product.

Besides, it has also collaborated with various banks and financial institutions to offer its premium products at an attractive price-points or through cashback offers.

Planning the next steps for growth

Given India’s strong focus on strengthening local manufacturing capabilities, and offering considerable incentives to companies which set-up their industrial units in India, Apple is now refreshing its strategy to boost its prospects here.

Various unsubstantiated reports indicate that Apple is planning to upsurge its manufacturing footprints in the Indian market. This is primarily because of the trade war between the US and China. Many American telecom companies are cutting down their output in China and moving to countries like India, the Philippines, and Malaysia.

Apple is also aware that the COVID-19 disruption may result in an extended delay in iPhone demand from European countries and the US. Hence, it is wise to build new business models and markets to mitigate the future growth crisis. (See: Will Apple bite India’s manufacturing bait )

 

Tech Mahindra gets new blockchain accreditation

Tech Mahindra gets new blockchain accreditation

Indian IT Services firm, Tech Mahindra, has been recognized as a Hyperledger Certified Service Provider (HCSP) for blockchain capabilities by Hyperledger and the Linux Foundation. Tech Mahindra says that the certification reinforces Tech Mahindra’s capabilities to provide blockchain technology support and setting up scalable blockchain networks for commercial deployments. The company claims that it was one of the 18 blockchain service providers globally to have received this certification, which is considered the gold standard in the open-source community.

Tech Mahindra has deployed over 25 blockchain platforms using Hyperledger projects across industry verticals such as banking and financial services, media and entertainment, telecom, retail, manufacturing, oil & gas, healthcare, and travel & logistics. The organization also has to credit the implementation of one of the world’s largest blockchain networks covering 500 million+ subscribers in India to fight spam calls and text.

The company has been engaged in over 250 global Blockchain deployments, with over 100 core blockchain team members trained on Hyperledger. The company is extensively focusing on developing and deploying several transformative implementations for governments, large and mid-sized enterprises across diverse industry verticals that have enabled customers to solve complex business problems.

“In order to successfully navigate and strategize in this ‘new normal,’ organizations must leverage technologies like blockchain to address this unprecedented challenge and create a competitive edge in the market. As part of our TechMNxt charter, we offer a holistic blockchain ecosystem to create industry-leading applications and enhance customer experiences. The recognition by the Linux Foundation as a Hyperledger Certified Service Provider is a matter of great pride for us to demonstrate our differentiated capabilities globally. This will provide us a definitive edge over our peers to position Tech Mahindra as a partner of choice,” says Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra.

Hyperledger launched the HCSP program in November 2019. The program requires the blockchain technology professionals in an organization to enroll for an online, performance-based test consisting of a set of performance-based problems to be solved in a command line.

“Our Hyperledger Certified Service Provider (HCSP) program is designed to meet the growing demand for implementing Hyperledger-based solutions. As an HCSP, Tech Mahindra is now part of a global network of blockchain experts with the training and proven expertise to deploy Hyperledger DLTs (Distributed Ledger Technology) quickly and efficiently and to ensure ongoing success. Tech Mahindra has already played an active role in developing and deploying Hyperledger technologies, and we look forward to the work they will do as an HCSP,” says Brian Behlendorf, Executive Director, Hyperledger.

For Tech Mahindra, Blockchain has been a big focus area in recent times. It recently entered into an agreement with Amazon Web Services (AWS) Blockchain for creating solutions in the aerospace, healthcare, and telecom sectors. This year, Tech Mahindra launched a new blockchain-based contract and rights management system (bCRMS) targeted toward the media and entertainment sector on IBM blockchain. The platform has been developed to help media companies to track revenue, royalty, payments, manage rights, and check plagiarism, among others.

Infosys buys GuideVision to boost Dx capabilities

Infosys buys GuideVision to boost Dx capabilities

IT services major Infosys has recently signed a definitive agreement to buy Czech Republic-based enterprise service management consultancy, GuideVision, for 30 million euros. The official statement by Infosys states that the deal is likely to be closed during the third quarter of fiscal 2021.

GuideVision is one of the largest ServiceNow Elite Partners in Europe and offers strategic advisory, consulting, implementations, training, and support capabilities for the ServiceNow platform. This acquisition will enable Infosys to leverage GuideVision’s established ServiceNow training academy and nearshore capabilities for its clients in Europe.

“This acquisition is an important milestone in our journey to build capabilities relevant to the digital priorities of our clients. This move reaffirms our commitment to the growing ServiceNow ecosystem. The combination of scalable and agile near-shore capabilities of GuideVision in Europe, and their unmatched delivery excellence, complements our effort to help global enterprises navigate their next. We are excited to welcome GuideVision and its leadership team into the Infosys family,” says Ravi Kumar, President, Infosys, in a statement.

Founded in 2014, GuideVision serves over 100 enterprise clients in the ServiceNow platform. Its offerings also include a proprietary smart data replication tool for ServiceNow, called Snow Mirror. Infosys itself is a ServiceNow partner and has been recognized as Global Service Partner of the year by ServiceNow for the last two years.

Santa Clara based ServiceNow delivers a cloud computing platform for businesses to manage their digital workflows for enterprise innovations.

Infosys Acquisition: Way to strengthen future capabilities

With the remote-work getting increased traction, digital transformation acceleration has become a central focal point for most of the enterprises. In such a setting, the Infosys acquiring GuideVision is a significant move for the Bengaluru-headquartered company to strengthen its position in the US and Europe, and fortify its digital transformation capabilities.

ServiceNow empowers the IT and operations team of a global enterprise to receive, track, and respond to varied requests of an employee of an organization, irrespective of his location. And they are gradually taking prominence amongst most of the global companies.

Infosys understands that it needs diverse capabilities and solutions to meet the unique demands of its clients and to stay relevant. Time and again, the technology major has made it clear that it will continue to take the digital acquisition and transformation partnership route to stay ahead of the competition. At its recent annual general meeting, Infosys’s CEO Salil Parekh commented that the company was actively exploring acquisitions in areas such as data, analytics, and cloud to further make substantial inroads in the digital capabilities.

GuideVision is Infosys’s third acquisition of this year, after buying Salesforce platinum partner Simplus for $250 million, and US-based product design and development firm, Kaleidoscope Innovation for $42 million.

 

 

Tik Tok Ban news: Could Oracle acquire TikTok

Tik Tok Ban news: Could Oracle acquire TikTok

Enterprise software major Oracle seems to have won the fiery bidding for TikTok’s US operations after Microsoft’s confirmation that TikTok has rejected its acquisition offer. Speculations are rife that Oracle is close to becoming ByteDance’s technology partner. It is, however, not clear whether TikTok video-sharing social app’s technical partnership with Oracle also includes majority ownership rights.

“ByteDance let us know today they would not be selling TikTok’s US operations to Microsoft. We are confident our proposal would have been good for Tik Tok video users while protecting national security interests,” says Microsoft in a statement.

The Beijing-based video-sharing social network giant had been facing a ban threat by the US government due to data leakage and security fears. The Trump government had earlier given a Diktat to TikTok to either sell its American operations to a US company or shut down the local operations.

The development has left many industry onlookers flabbergasted as Satya Nadella-led Microsoft was the favorite to ink a deal with TikTok for its US operations from ByteDance. Not only does Microsoft have a fat purse, but it also delivers the best capabilities and engineering science to address the data protection concerns brought up by the US.

Given the ongoing geopolitical tensions, many Chinese companies are facing heat in countries like India and the US.

Earlier this year, Washington had barred telecom equipment major Huawei from selling next Gen 5G equipment and solutions in the US marketplace. India, too, had banned over 100 Chinese apps, including TikTok, early this year, traveling along with a border clash between the two nuclear-armed neighbors.

Tik Tok ban: India’s response

It is highly unlikely that India will revoke the ban on TikTok’s operations unless Oracle acquires a majority stake in TikTok’s global operations as well as addresses New Delhi’s concerns related to security, data privacy, and user permissions.

India was Tik Tok’s largest overseas market, with over 200 million users when it shut down its operations in the country. The industry is abuzz with the reports that TikTok is exploring a backdoor entry in India through a local partner.

It would be interesting to watch if Oracle, the world’s second-greatest software company by market capitalization, can succeed in getting TikTok back in the Indian ecosystem.

Google’s new kid in India

After India banned TikTok in June this year, several companies tried to create TikTok clones to tap the massive audience who were left in the lurch after the Tik Tok ban in India. Surprisingly, none of the local alternatives were able to entice users and disrupt the authority TikTok enjoyed in the short-video segment.

Now, in the latest attempt, Google-owned YouTube has launched a new feature called Shorts, in beta version in India as an advantage of the Tik Tok ban. YouTube says that Shorts is a new way to express yourself in 15 seconds or less. “We’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” the company says in its official blog post.

Clearly, even if Tik Tok fails to earn a rejoinder, the competition in the short-video format is not going to stop in India.

 

 

 

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